Entering December, the world's focus is on Cameron and his work "Avatar 2", which is the hot spot that the melon-eating masses prefer to pay attention to, this sequel is not only delayed to 11 years after the old truck driver jumped tickets one after another, but also because of the use of unprecedented film technology.

[The world's first large-scale holographic movie]

【James Cameron's masterpiece】

["Avatar" sequel movie]

Wait a minute...

The gathering of these labels, coupled with Walt Disney's investment in blood, reached a global publicity price of $320 million. The film has almost reached the point where everyone knows about it.

Not only are thousands of movie fans eagerly looking forward to it, but the global technology community rarely pays attention to the release of a blockbuster movie in the film entertainment industry.

People in the science and technology industry are concerned about whether the holographic technology of the film industry can quickly replace 3D and IMAX-3D, and to a large extent, the results of "Avatar 2" will play a pivotal role.

It can be said that the box office performance of "Avatar 2" is not only of great concern to Walt Disney and Hollywood movies, but also to a large number of people in the technology industry.

Even Ye Hua, who recently focused all his attention on the PHC press conference on February 2, 2021, also took the energy to pay attention to this matter, because it will also greatly affect the sales of holographic movie projection equipment of Shoreline Company.

It is worth mentioning that this time the premiere of "Avatar 2" was held in Shangdu, not the United States.

Without him, Greater China is the largest market, with the total size of holographic theaters in mainland China exceeding 20% of North America, and the withdrawal of Shoreline from the European market, which had a significant impact on the European box office market for "Avatar 2", and Walt Disney used the strategy of secondary distributors to open up the European market at the last critical moment.

That is, the products are sold to agents, and the secondary distributors go directly to the shoreline company to buy the goods, and in the European market, there is not a single coastline company sent employees to the past, and there is no overseas employee.

The local after-sales service was also handed over to the general agent, not only the products were sold, but the cost was saved a lot.

Although Walt Disney has found another set of coping strategies, it has only reached 70% of the original expected value, but it is good that this kind of thing happens halfway through, and the European market has opened up the situation, not to mention accounting for 70% of the expected target.

……

09 Rose Garden.

Outside, Ye Hua was lying comfortably on a chair, surrounded by a golden forest, and beside him was a tennis court.

At this moment, Qiao Wei and Lan Ping are both wearing tennis sportswear to play on the court, and it is autumn, but the two girls on the court are also sweating profusely under the high-frequency exercise.

Ye Hua looked at the five-ball linkage on the field, one after another, and the scenery was also unique.

After a while, Ye Hua picked up a tablet beside him, and then clicked on the search engine, the news of "Avatar 2" had come out, because the premiere ended yesterday.

In fact, Ye Hua also received an invitation from Walt Disney before the premiere, but he politely declined, and during this time his focus was still on the new product launch on February 2.

However, the lineup of this premiere is also quite luxurious, not only the starring and director of "Avatar 2" Cameron, but even Robert Iger, the head of Walt Disney, also flew from Hollywood to the commercial capital, which shows the strength of this movie.

The release of "Avatar 2" is of great significance, it can be said that it involves many interests, Shoreline Company is on the one hand, not to mention Walt Disney, Di Baobao has prepared a huge money plan in the back, and it will be wave after wave when the time comes, and other movie giants are the same, "Avatar 2" as the opening film, not to mention how important it is.

The remaining Hollywood movie giants, including the world's major theater companies, all hope that "Avatar 2" can be a global hit, bring the market hot, bring it bigger, and everyone can make a lot of money happily.

Such a luxurious lineup has also attracted the attention of countless fans around the world, and "Avatar 2" is undoubtedly the most anticipated imported blockbuster this year.

In 2009, Cameron used 3D special effects to substitute the audience into another world, and after 11 years, "Avatar 2" made people believe that the innovation of technology will inevitably change the look and feel of the movie again.

Ye Hua searched a series of reports about "Avatar 2" after the premiere on the search engine, especially the major rating data.

Yahoo Media Roundup: A-

Yahoo User Review: A

Rotten Tomatoes website freshness: 94% (198 votes for, 33 votes against)

IMDB Rating: 9.1 out of 10

Douban score: 9.4 (out of 10)

Ye Hua continued to search for relevant content, swiped and touched with his index finger on the tablet screen, saw the preliminary data, and gave feedback on the information obtained from the premiere, "Avatar 2" can be said to have exploded word of mouth.

The premiere invited a group of fans, and at the same time, a large number of major media personalities were also invited, and after the end, the media reviews were released one after another.

Ye Hua took a look at the retrieved news, and the reports of major mainstream media on the evaluation of "Avatar 2" have also been released.

"Avatar 2 opens up the imagination and the kindness in the heart. The director's respect for life is undoubtedly revealed in the film, and of course, the most important thing that cannot be ignored is the shocking visual effects brought by holographic technology." ——Beijing Times

"James Cameron's Avatar 2 is undoubtedly the most dazzling movie in the past 10 years." - The New Yorker

"Watching Avatar 2, I began to understand how the audience felt when they saw King Kong in 1933 and Avatar in 2009, thanks to the technological innovation of Shoreline." - The Chicago Reader

"It's a huge surprise experience, and the holographic film technology allows the director to make a movie like a sand table deduction." - Empire Magazine

"When it comes to true cinematic spectacle, Avatar 2 can be called unmatched." - "Time"

"It's the most exaggerated film of the year, and it's apt." —The Houston Chronicle

"Avatar 2 doesn't make you uncomfortable, it's not a disaster, it's better than expected, and the other reporters and critics who were there gave almost all positive reviews. Expectations that Avatar 2 would be a terrible film didn't come true, and there's no doubt that it's a good movie of the year." – The Guardian

"James Cameron proved that he is indeed the 'King of the World', and as the president of the army of VFX technology, the army of biodesign, the army of motion capture, the army of stuntmen, the army of dancers, the army of actors, the army of music and sound, he brought science fiction to our world in a jaw-dropping way, and this is Avatar 2" – The Hollywood Reporter

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