After the meeting, shortly after Ye Hua left, He Hao held a resumption meeting, and the topic of discussion was the business cooperation with Live-Nation mentioned earlier.

In line with the principle of maximizing profits, the more profitable Live-Nation companies are, the greater the cost of their equipment.

Anyway, it is a beautiful company, He Hao and they are also unambiguous, and there is no psychological pressure on the lion to open his mouth.

Shoreline has actually decided that Live-Nation has no choice, after all, there are other concert production companies, and AEG is not willing to give up all opportunities to Live-Nation in the competition of live performances, and is acquiring independent performers to accelerate market expansion and catch up with Live-Nation.

At this time, Live-Nation needs the holographic device of the coastline to expand the business development market, and at the same time, it needs to use it to consolidate the leading position in the industry.

Otherwise, if the competitor grabs the market share, the loss of benefits will only be greater.

It's just that once it is easily taken away by the coastline, for the concert production company, the increase in operating costs will inevitably prompt the price of tickets to rise.

However, He Hao and other coastline companies will not be ashamed of this, because, even if they don't squeeze the profits of Live-Nation, ticket price increases are inevitable, and the reason is very simple, capital is profit-seeking, and nature dictates it.

Live-Nation and other concert production companies will definitely raise prices under the guise of holographic concerts and increase operating costs, and movie theaters will inevitably do the same.

He Hao felt that making a fortune from Live-Nation was an outlet for fans.

Well, robbing money and saying that it is so justified →_ → has really changed, and gradually become the most hated appearance I once had......

Michael Rapinau, the current head of Live-Nation, came to Shoreline in the afternoon, but it was not Ye Hua who expected him to receive him, but He Hao.

Michael didn't care, the business purpose of the trip was what he cared about the most.

However, there was no business negotiation that day, He Hao personally met with Michael, took him to visit the supporting holographic technology hardware equipment, and by the way, he made a PPT to pull it today, even if it was over, there was no problem of business cooperation at all.

It's not that He Hao doesn't want to talk about it, but he can't talk about it yet, because he is still collecting and analyzing the financial data and operations of Live-Nation and the overall future situation of their industry.

Not fighting unprepared wars is one of He Hao's benchmark thinking.

On the second day, Michael was put aside to find someone to greet the coastline, and He Hao postponed the time for business negotiations to the third day with something important.

On the third day, Michael was very uncomfortable, and finally asked to see Ye Hua, and the response given by the coastline company was that Ye Hua was obsessed with technology research and development.

In fact, Ye Hua is gradually trying to stop working in the company, deliberately exercising the young management under his command, just so that he can use the energy he frees up to use on technology development, technology is the core competitiveness of the coastline company, and at the same time, it also saves the time to occupy his private life, he doesn't want to be like other giants, working time occupies all of his life.

But Michael was very angry, scolded angrily in the hotel, and was put aside for two or three days, everyone was angry, and the people who came to send money were so upset, not to mention how depressed they were, and they couldn't bear it...... You still have to endure it.

He was also helpless, even if the shoreline company was really so arrogant, it wouldn't be a problem.

Interlaced like a mountain, Live-Nation is a giant in the music entertainment industry, and live performances in the music entertainment industry are a proper existence, but out of this circle, it is actually a large company with more than 10 billion US dollars.

If the Live-Nation company comes to the technology world, in terms of the size and size of the company, it is a small workshop, and Microsoft has evaporated three Live-Nation in one day...

In fact, it was not that Shoreline Company or He Hao was arrogant, but that they were really in a hurry to analyze Live-Nation's business structure and financial statements and other data, and if you want to blame it, Michael didn't even say hello and flew over.

On the afternoon of the third day, He Hao finally met with Michael, who could only smile and respond with a smile even if he was unhappy in his heart, politely, in fact, he had already scolded in his heart, and all kinds of greetings came again.

But it doesn't matter anymore, as long as the business meeting can go smoothly, it will be enough.

It's just that this negotiation didn't go well for him, the asking price of a unit of supporting equipment on the coastline actually reached a sky-high price of 9 million US dollars, Rao is Michael was calm, and he almost couldn't help scolding on the spot, why didn't he just grab it?

But in the end, I still held back, both sides of the business negotiation are fighting for every inch of profit, as the so-called sky-high asking price to repay the money on the spot, as long as there is no trouble, everything can be discussed.

The first negotiation was a no-brainer, but Michael didn't leave.

Speaking of which, He Hao is indeed a lion's mouth, and it will not be delivered until the next year, the reason is that the holographic technology supporting equipment on the virtual concert is still an internal beta version, and there must be further optimization and upgrading in the hands of customers, which is decent good news for Michael.

In fact, production and supply will not start until the end of the year, mainly because of the capacity constraints of the coastline company, and the speed of expansion is really too fast, and the other is to cooperate with the most important new product launch conference after the year.

None of this is harmless for Live-Nation and Michael, but what is really unacceptable is the sky-high asking price of the other party.

$9 million a set?

Live-Nation currently has 139 exclusive event venues around the world, and it would cost $1.251 billion to upgrade all of them!

Even if he sells Live-Nation, he can't get so much money, so it's no wonder that Michael is furious and scolds the coastline vampires in his heart!

After several rounds of negotiations, on the fifth day of Michael's arrival in Shangdu, a consensus was finally reached, and the negotiations were finally settled.

In the end, the negotiated price was $7.48 million a set, and 117 sets were purchased to upgrade 117 of Live-Nation's main core event venues to holographic concerts.

The business cooperation reached by the two sides will also generate a transaction volume of 875 million US dollars, which is a little more than Ye Hua's estimate.

This is already a hemorrhage for Live-Nation, even if $875 million is impossible to come out, in fact, Live-Nation can only pay about $500 million, although the cash reserves are more than $500 million, but other places have to spend, all invested in the capital break The consequences are unimaginable, and there is only one choice for Michael after thinking about it, you have to go to the market to tell stories to investors to raise funds, and the circle (pian) comes back with a wave of money to solve the funding problem.

It stands to reason that if you don't have enough funds, don't slap your swollen face and become fat, for example, upgrade your 50 or so venues first, and it's over...

It would be nice if it was really that easy, how could Michael not have imagined this level, forcing him to pull the plate so big even if he didn't have enough money, because the advancement of technology forced Live-Nation to do so.

Michael must upgrade the main event venues of Live-Nation, otherwise competitors such as AEG will use their technological advantages to quickly seize market share, and the loss of market share will only be greater.

……