"Manager Cheng, isn't our shoreline's customer a movie theater or a cinema chain?" An employee of the sales department asked curiously.

Cheng Yangze shook his head with a smile and said, "Of course not." ”

As soon as these words came out, dozens of key employees of the sales department whispered. Coastline's revenue now comes from theaters and movie theaters, and if they don't buy the company's products, how can Coastline be where it is today.

"In order to clearly understand who our customers are, we must first clearly determine what products we are selling." Cheng Yangze looked around at everyone and said, took a sip of water from a water cup, and then continued:

"The company has developed holographic film projection equipment, but the product we sell is not a hardware device, but an immersive viewing experience. And our customers are not the cinemas or the cinemas, but the final consumers – the fans. We've brought them a whole new cinematic experience......"

“…… Whenever it comes to this issue, it always reminds me of the Vertu phone, when Apple came out, Vertu became a phone made for collectors, but it could make more money, and Nokia died, Vertu is still there. So, who your customers are and what products you sell is a very tricky question that is difficult to answer but must be figured out, and you can't sell if you don't figure it out. ”

Speaking of this, Cheng Yangze drank the last water in the water cup cleanly, "That's it, think about who your customers are, the company's products can not only be used for watching movies, this is a high-tech product with great imagination, such as real estate is also a potential customer." ”

"The real estate model is useless after it is sold out, and the model is expensive to build, one-time, but our holographic imaging is different, although the imaging picture can only be seen and not touched by the model, which is a technical problem, but it already has a strong competitiveness, that is, reuse, so, real estate developers are actually our customers."

"Who your customers are, and by figuring that out, you can sell your products quickly. Ok, I hope everyone can give a bright performance report in the next performance appraisal. ”

At the end of the meeting, everyone dispersed, and the employees on the scene found out that the boss had secretly observed behind this for so long, and immediately greeted Ye Hua one after another.

Before, everyone listened attentively to Cheng Yangze's teaching of marketing experience, but they couldn't find Ye Hua for a while, after all, the employees of the sales department were all going out to run business, and the bonus was also linked to performance.

In addition to signing super large orders of hundreds of millions, hundreds of millions or even billions at every turn, the company's sales department has raised so many people, and it is also necessary to carry out other small business development, which adds up to a huge amount of sales.

"I'm sorry Mr. Ye." After everyone dispersed, Cheng Yangze hurriedly greeted him, and seeing Ye Hua stop with a smile, Cheng Yangze said, "What does Mr. Ye command?" ”

"I thought you were staying at that store and continuing to sell your Robella underwear." Ye Hua teased with a smile, sat down with the chair next to him, and said, "I didn't have any orders, but I happened to be quite curious to see that you actually parachuted into the general manager of the sales department." But after listening to your high-minded talk just now, I have an order. ”

"I would like to hear the details, Mr. Ye."

"Come with me around July to see a book." Ye Hua said in a relaxed and casual tone.

"Say?" Cheng Yangze was stunned for a moment.

Ye Hua nodded and said seriously: "But in addition to refueling the women's football team in the Olympic Games, the real purpose of this trip is to go to Sapporo City, Hokkaido, and acquire Cripton Future Media, which is a key move for the future strategic layout of the coastline." ”

"Cripton Future Media? Uh, I'm sorry Mr. Ye, what kind of company is this? Cheng Yangze was stunned for a moment and said quite embarrassedly.

"A sound production and music software production company, one of the leaders of the core force of the two-dimensional cultural trend, it is normal for you, a post-70s elderly person who sells luxury underwear, not to know." Ye Hua said with a smile.

The name Cripton Future Media may be unfamiliar to most people, but the company's products are well-known for Yamaha's "Hatsune Miku" (Hatsune Miku), Luo Tianyi and many other two-dimensional virtual singers, and Hatsune Miku is also a group of two-dimensional idols of the 80s and 90s generation of dead houses.

"The acquisition of Cripton Future Media is very important in the market development of the next generation of products on Shoreline, and the acquisition of this company is not about how much direct economic benefit it can bring, as you said, experience. This is key to the next generation of products along the coastline. Ye Hua put away his smile and said seriously:

"As the backbone of the two-dimensional culture now, the post-80s and post-90s occupy an important position in the spread of ACG culture, they are creating more meteor words, popular items, popular concepts and spreading these elements, the bigwigs are quickly entering the depth of the so-called two-dimensional group, we don't act quickly It's too late."

"Hatsune Miku quickly gained market share as soon as it went public, and it greatly changed people's definition of idols, yes, the core element that really caught my eye on me was not the company itself, but the virtual singer who redefined idols. Idols who never lose their qualifications and never grow old, and their youthful and energetic appearance are also due to their UGC characteristics, which highly bind the distance between idols and fans, and fans themselves can produce or 'train' idols. ”

"These elements made the virtual singer quickly swept the book,Change the concept of idols and singers,Hatsune Miku has gained a large number of fans,Later a popular song "Throwing Onion Song", "Her Royal Highness the World's No. 1 Princess" and so on set off a climax, and there are gradually a group of people in China who are obsessed with virtual singers, including the vigorous development of the entire two-dimensional culture, the birth of various virtual singers such as Luo Tianyi......"

Speaking of this, Ye Hua paused for a moment, and Cheng Yangze handed over a glass of water as he wished, took a sip, and continued: "There is no doubt that the post-80s and 90s generations are the core consumer groups of the contemporary era, and the further subdivided 'otaku' groups also occupy a large proportion. ”

Cheng Yangze pondered, and after a while, he said uncertainly: "Mr. Ye, the purpose of your plan to acquire Cripton is to further promote the new trend of this group of people in UGG and ACG elements from behind the scenes......"

Ye Hua nodded slowly: "In the past, virtual idols could only be on the screen, but now we have decided to bring them from the screen to reality, and further promote the characteristics of the CCU, using holographic technology as an opportunity to further sublimate the distance between idols and fans. ”

"So the customer positioning of our next product is the end consumer, just imagine such a scenario, a consumer of two-dimensional fans, he buys a set of our products, the cute Hatsune Miku or other virtual singers and virtual idols that he likes, can jump out of the screen, interact with him, chat, sing for him, dance, and remind him to get up on time and remind him to schedule the schedule...... To put it simply, if you take your favorite virtual idol home, you can also 'train', and the dead houses with mines will definitely fall. ”

……