This was the year when a global financial tsunami erupted.

Duanmufei, who had just walked out of the ivory tower, bid farewell to Jiangnan Songcheng, where he had lived for four and a half years, and stepped on the northbound train to Yanzhou. Spring is already blooming in Jiangnan, but Yanzhou is still cold in spring, just like her mood at the moment. Strange city, everything starts from scratch.

Duanmufei's natural optimism quickly gained the upper hand. She cheered herself up in her heart, a bright future, I'm coming!

The future is not yet here, and she is sitting in an office at the moment "facing the future". It's very different from the interview environment you imagined.

An extremely spacious office. A long table table, which seems to be very good wood, and a set of purple clay pot tea sets. The HR interviewer looked to be in his 30s, with deep facial features and deep eyes, wearing a casual light-colored shirt, and was skillfully making tea at the moment. The office is planted with tall fortune trees and rich bamboos, which seem to be in line with some kind of feng shui. In the corner of the office is the bookshelf, in addition to the books are rows of trophies, what are the "China's Top Ten Gold Medal Real Estate Advertising Companies", "the most influential case planning think tank of the XX year", and "the most popular strategic partner of China's first-line real estate enterprises". The company has a domineering and exposed name - Morbius Universe. The company logo is a big Morbius ring - a red and white infinity symbol with tension.

HR poured a cup of tea for Duanmufei and began the formal "performance".

"Let me introduce myself, my surname is Dongfang, and everyone calls me Mr. Dongfang. Why Ads? He asked the first question.

This is a mandatory question for every advertising person, in fact, she has prepared ten kinds of rhetoric, but at this moment, the interviewer's question seems to stimulate her enthusiasm, and she is actually a little excited. Duanmufei replied seriously but with high spirits: "If you don't want to be a president, you will be an advertising person, this is a dream I had during college." I want to be an advertising guy like David Ogilvy. ”

David Ogilvy is an American advertising master, a leading figure, famous on Madison Avenue, and countless brands have reached new heights under his creativity. He is the author of "Confessions of an Advertising Man", which is regarded as a must-read classic by countless advertising people. The advertising agency he founded, Ogilvy & Mather, is also a mecca for advertising students. Madison Avenue is the place where America's talented advertising masters gather.

HR smiled, maybe I hadn't heard such an idealized answer for a long time. Anyone who has been working in advertising for two or three years has finally turned advertising into a profession to support their families, and has lost their original intention of advertising. He took a sip of tea and said with some playfulness: "Then you should go to the way, our company's methodology is positioning theory." ”

Duanmufei was a little stupid and unconsciously grabbed her hair. "I haven't received a job offer from Ogilvy yet," she replied as she looked at her words, and when she saw that HR frowned a little, she quickly added: "I interned and worked in a real estate advertising company in Songcheng in my senior year, and I learned a lot about advertising practice. If you can do it in a real estate advertising company, it is also a good choice. ”

In fact, it is no accident that I got into a real estate advertising agency. During college, Duanmufei's crush was an architecture major, Aiwu and Wu, and many of her minors chose courses related to architecture, such as Chinese architectural history, foreign architectural history, world architectural theory schools and masters. Real estate advertising is an industry that integrates these two professions.

HR suddenly became interested, two eyebrows, one high and one low, enriched his facial expression, and he continued to ask, "What projects have you done?" ”

"There are villas and apartments, and there are different ways of creative expression for different people. Picking chrysanthemums under the east fence, leisurely see the South Mountain. I love this kind of writing. Because it was Duanmufei's personal experience, she talked eloquently and was full of energy.

HR listened patiently, sometimes nodding, sometimes asking questions, and making judgments in his heart: it is very in line with the behavior of advertising rookies, but the love for advertising is real. "What do you think about overtime?"

In the past week's career, Duanmufei found that all companies want employees to work overtime without complaints, regrets, and without compensation. In this regard, Duanmufei has no resistance. Joke, is an advertising agency still called an advertising agency if it doesn't work overtime? C'est la vie。 "Overtime is the norm of life, and I have been mentally prepared for it. In fact, I was very resilient to pressure, and my previous company thought I was very strong. ”

HR couldn't help laughing, the girl in front of her was young with a frank and true temperament, and she was very angry with him. "What are your salary requirements?" The interview seems to be coming to an end, and the specific treatment has already been discussed.

Duanmufei hesitated for a moment, she didn't want to give the other party a feeling of being ambitious, it was difficult to find a job in the era of the financial tsunami. But life is a real firewood, rice, oil and salt, and this is directly related to the base of future promotions and salary increases. After thinking about it, she quoted a number: "I hope that the monthly salary will not be less than three thousand yuan." Then she explained, "Now for me, it is more important to improve myself, take on more, and I believe that in the near future, the company will definitely see my value." ”

It's good to be down-to-earth and confident at the same time, with goals and directions. The affirmation in my heart was not revealed, and HR said: "In the company system, the upward path of the copywriting department is like this. Assistant copywriter, mainly assist leaders to complete basic work, data collection, screening, can write small copywriting, bright spots; At the top, it is an independent copywriter, who can independently complete all the copywriting work of a project, including large-scale materials such as building brochures and customer newsletters; On the other hand, there is a senior copywriter who must have significant strategic thinking, and Morbius is required to be able to cooperate with the completion of the proposal, and even write his own reporting documents to face the customer. In fact, Morbius is a copywriter and a strategist; Further up is copywriting guidance, as the name suggests, it is already necessary to take on the work of passing on the help. If you can bring people and train people for the company, the company will give you more. Other companies will also have the position of director of Wence, and we will set up this position in the future. However, at present, the company's structure is relatively flat, and there is no director for the time being. Although you have nearly a year of internship and application experience, you are still a newcomer, so you are a copywriting assistant. ”

Duanmufei listened very carefully, a little lost, the position was one level lower than he expected, and the starting line was a little long. But she immediately perked up, convinced that gold always shines.

HR saw all this in his eyes and said, "You don't have to be sad, starting as an assistant can consolidate your copywriting foundation." And there is a lot of room for promotion in the future. I appreciate your personality, although the rank is low, but the salary meets your requirements, and the same goes for the probationary period, there is no 80% to say. ”

Hearing this, Duanmu Fei felt a lot easier, money was the most real, at least he could support himself. And the environment of this house makes her like it from the bottom of her heart, and she can't wait to come to work.

"If it's decided, how many days will you be able to join the company?"

"A week, at most." In the past ten days, Duanmufei has been looking at houses and looking for jobs, which is really hard. Now that the work is done, we have to concentrate on finding a house. The house in Yanzhou is really expensive, I originally looked at a few, but because it was too expensive and the job was undecided, I finally gave up. I can't help but sigh, Yanzhou is not easy.

"I'll come to work tomorrow, and someone will take you to copy the materials later, so you can familiarize yourself with the project in advance." HR said resolutely.

what？ This is the rhythm of the gods, Duanmufei complained a hundred times in his heart. But she couldn't refuse the supervisor's request, and just said tactfully: "I'm new here, and I'm still staying in a youth hostel." I promise to find a house as soon as possible and report on it. Give me 3 days. ”

HR is happy again, this girl is really sincere. Finally, he concluded by saying, "Now, is there anything else you want to ask me?" ”

At this moment, Duanmufei's eyes lit up, and it was finally my turn to ask questions. "Director, can you introduce me to our company?" This time it's the interviewer's turn to hold your forehead, don't you know anything about the company you're about to join? Such an interviewer is really speechless. Duanmufei seemed to be aware of HR's emotions, and hurriedly added: "I checked it on the Internet, but there is too little company information, and there is no official website, so I almost ......" almost thought it was a scam and gave up the interview.

HR coughed slightly, and this problem has been reacted to many times, but it has not been resolved. Or in other words, except for the industry, the outside world basically does not know that there is such a company. He said aloud: "Our company relies on strength and reputation to win projects. Websites and everything are secondary. Morbius, taken from the Morbius ring, means infinite creativity. Founded in the mid-90s of the last century, it can be said that it was born with the tide of China's real estate. The company mainly serves first-line developers and does urban landmark projects. No bidding, no residency, the boss is the biggest salesman. Therefore, our company does not have advertising sales, and it is my business to find customers. ”

Duanmufei was immersed in the glorious history of the company and did not hear the meaning of the last sentence. So much so that I almost made a big oolong later.

At this time, the front desk of the company walked in, it was a girl with good looks and figure, Duanmu Fei secretly admired. The front desk helped him store water, and HR said: "Her name is Lu Yan, and she is the front desk of the company." Xiao Yan, you take Miss Duanmu to familiarize yourself with the company's environment, and explain to Ah Yu, and let her take her with you in the future. ”

Lu Yan nodded and replied respectfully: Okay. Miss Duanmu, please follow me. ”