There are three main types of jobs in advertising companies: account executive, copywriter, and designer. The account executive is abbreviated as AE (Account, also commonly known as Akang), who is mainly responsible for contacting customers, uploading and disseminating, and is a bridge between customers and creators. A successful AE is far more than just the microphone function, he is the core of the team, and because he faces customers directly, he often ends up being the boss of the AE family; The copywriting department is referred to as COPY, and a large copy of the world's articles probably comes from here. Copywriting uses words to convey the unique sales rhetoric of the product and establish emotional resonance with consumers; Design is abbreviated as ART, which uses visual symbols and symbols to establish coordinates in the minds of consumers and help achieve sales. In the era of picture reading, an excellent ART is worth a thousand words.

In addition to the three major functional departments, there is also a financial area, an administrative logistics area, a large and small conference room, and a beer garden for everyone to rest, which is full of tall greenery, where employees have meals or afternoon tea. There are floor-to-ceiling glass compartments in front of each functional area. Lu Yan explained: "Our boss believes that advertising companies attach importance to the exchange of ideas, and transparent glass symbolizes barrier-free communication. ”

Duanmufei felt that the owner of this company was very tasteful. Under the leadership of the front desk, Duanmufei visited the layout of the entire office. In the end, Lu Yan brought Duanmufei to Ah Yu's station.

This was the first meeting between Duanmufei and Ah Yu, and she had no idea that this woman would have a significant impact on her career and even her life. Ah Yu's first feeling to Duanmufei was that he was bleak and should not be approached. Her facial features are not pretty, but they are very distinctive. The faint eyebrows always seem to be slightly wrinkled, the thin eyes look melancholy, and the corners of the mouth droop slightly, showing a nostalgic temperament. The complexion has the dullness of long-term overtime.

But at second glance, I will feel that this is really a delicate and elegant woman. Her hair is pulled up all over, and she looks very smart. The most eye-catching thing is her clothing and accessories, black and white patchwork suits, with a minimalist geometric necklace, like the love of cello and accordion, harmonious and vivid.

Lu Yan opened his mouth and said: "This is the most fashionable and avant-garde copywriting guide in our company, and it is also an old employee of Morbius." Sister Yu, this is the new copywriter Duan Mufei, you will bother to tutor in the future. Let's talk first, I still have something to do. Let's get busy first. ”

"Hello, sister." Duanmu Fei painted the scoop according to the gourd, and also called her sister.

Sister Yu stood up and shook hands with her. Duanmufei noticed that her nails were meticulously manicured. She was originally thin, but her momentum has risen a lot at the moment, and she has stepped on heels of at least 10 centimeters. Such a fashionable COPY is really rare. "Hello, I'm Tai Shixuan. There are a lot of people in our company who have their surnames, the boss's surname is Dongfang, my surname is Taishi, and the financial surname is Xianyu, plus you, Duanmu, you can open a family tree of surnames. ”

Duanmufei sighed in her heart, it turned out that her full name was Tai Shi Yu, and her name was so individual, and she spoke funny. I don't know if I've been with her for a long time, I'll become fashionable.

Duanmu Fei was thinking about it, and listened to Tai Shiyu say: "Since I brought it, it is also necessary to listen to my advice." Well, air bangs are not very suitable for you, and oblique bangs or big light are more flattering to your temperament. In addition, this coat belt is somewhat redundant. Slim people with a belt accentuate the figure, and you are more suitable for a silhouette coat without a belt. ”

Duanmu Fei was dumbfounded and speechless for a long time. In fact, Duanmufei has fair skin, like porcelain enamel, and her facial features are very standard, with a baby fat face and chubby figure, she was laughed at by her classmates as a childlike face in the Tang Dynasty. Air bangs and black-rimmed glasses keep her innocence from her college days, which makes people feel very intimate and want to be close. But in Tai Shiyu's view, it is out of place.

A young woman next to her sneered. "That's how she is, she wants to make everyone a fashion café with personality. We usually refer to her advice. Let me introduce myself, my name is Yang Luxi, and I am also COPY. "This person named Yang Luxi has gorgeous makeup and a delicate charm in it.

"Also, it's important for a woman to have a good bag and good shoes." Tai Shi Yu made up for it.

Duanmufei was about to cry aggrieved. She had just graduated, so how could she get so much money to buy a good bag and good shoes. "I, I, please ask Sister Yu and Sister Xi for more guidance in the future."

Tai Shi Yu patted her on the shoulder and said, "The right thing is not necessarily expensive, your image reflects your attitude towards life, and your attitude determines the copywriting you write in the future." Take your time, I'll be your image consultant from now on. ”

Duanmufei's "glass heart" is finally a little more comfortable, and the "image attitude theory" is the first time she has heard of it, and she thinks it is very novel. It seems that there is so much to learn in the future.

Tai Shi Yu skillfully pulled out a stack of books from a row of books on his desk, folded them neatly, and said on the spine of the book towards Duanmu Fei: "Morbius has ten magic treasure books, which are must-read books for creative personnel, read Reese and Trout's "Positioning" in the first month, make a brain map, and read the remaining nine books in the next half a year. Copy down the title of the book. ”

Duanmufei glanced at it, in addition to "Positioning", there are also "Copywriting Fever", "Marketing", "Cognitive Psychology", "Ten Ghosts" and so on. She basically read it all during college, but she almost forgot about it, and she had to learn from the past.

"Oh, there are also some architectural books, I recommend "Ten Books of Architecture", "Towards New Architecture", "Death and Life in America's Big Cities", "Tomorrow's Pastoral City", and buy them online."

Yang Luxi whispered in Duanmufei's ear: "Sister Yu loves books like life, and her books are all hardcovers. "The implication is that it will not be borrowed.

Duanmu Fei looked at the familiar list of book titles, and his gaze became gentle. She has all these books, and she has read them all, because the person she has been dreaming of and having a crush on for four years is so beautiful.

Tai Shi Yu thought she was frightened and explained: "Copywriters can only write touching things if they keep recharging and learning new knowledge." And reading is a pleasure in itself, isn't it? ”

"I know that my advertising teacher also studied philosophy, aesthetics and physics, which is really knowledgeable."

Tai Shi Yu was very pleased with her performance, and finally copied some project materials for her. When he walked out of Morbis, Duanmu Fei still had a feeling of falling into a dream. Strong HR, stylish and exquisite direct boss, full of natural and energetic office environment, and can be financially independent salary...... She knew that her advertising career had really begun.