Chapter 31: The Eve of the Big Talk
Probably the best way to get out of a broken relationship is to stay busy. Duanmufei can't actually talk about falling out of love, because she hasn't started falling in love yet. But it doesn't prevent her from keeping herself busy like a spinning top.
The girls of the copywriting group gave the greatest support: Du Rena sorted out the important product lines of Tianyao Real Estate, and Lu Mingan sorted out the public relations plans of many mature real estate companies as a case guide for the brand public relations of Tianyao Real Estate. Tai Shi Shen focuses on the repositioning of the brand. Duanmufei is like the marshal of this battle, arranging troops and coordinating the overall situation.
The work of the brand is more complex and systematic than the project, and Duanmufei is doing it for the first time, and the first time to eat crabs and have no way to learn from it, so the efficiency is not high. Fortunately, the basic skills are very solid. For several days in a row, she maintained four or five hours of sleep a day, except for eating, sleeping, and bathing, and stayed at the company to work. In this way, by the time of the first round of internal discussions, she had already formed a prototype of a program.
The specifications of the seminar were very high, and the first sister of the three departments and Dongfang Yu all participated. Of course, there are many people who are interested in copywriting design, and many of them are in attendance. On such an occasion, Duanmufei began to report internally.
"We launched a survey with a sample of 500 in the industry, inside and outside the industry, and found that Tianyao's awareness is not high. The Yangtze River Delta has heard that this brand is relatively high, and in Yanzhou, it still borrowed the power of the school district, so that no one knows. β
"The development of Tianyao presents a certain regional law, the cultivation of the western part of the Taiwan Strait and the Yangtze River Delta is relatively mature, and the Bohai Rim has been the focus in recent years. Deeply cultivating the core cities of economically developed regions is the only way to achieve the TOP100. β
"Tianyao's product line is mostly rigid demand and just reform, and there are fewer high-end. Although Tantai was successful, it did not reach the level of national replication. Improving the product line and establishing product standardization is an important measure for expansion. β
"Tianyao has actually begun to integrate resources, especially some advantageous resources related to people's livelihood of the parent company Tianyao Group. From this point of view, it is no longer just a residential developer, but also has the image of a city operator. This is also our new positioning for Tianyao. β
"At present, Tianyao has not formed a systematic brand activities and public welfare public relations, and we recommend that specific activities be held every year, and companies in various cities will be linked. And its public welfare activities are packaged as the 'Star China' program. β
β¦β¦
"This is probably our initial diagnosis and solution for the brand."
Dongfang Yu was very satisfied, this plan had exceeded his expectations. It's not that the plan is good, but for a newcomer like Duanmufei, such an achievement is already something to be proud of. But he remained unmoved. His eyes swept around and asked, "Ah Yu, is there anything to add?" β
Tai Shi opened a PPT, which was aimed at the positioning and proposition of Tianyao Real Estate. She played it again and said, "The final position is to be the architect of urban place life. Describe to the government, to the public, and to our customers the spirit of place and lifestyle that our development brings to life. There is also a proposal for channels and media. β
Kang Xueru opened the tender and said: "It is not easy to do this in such a short time, I read the tender several times, and Party A also mentioned the five-year plan for us to make a brand." The current scenario is blank. β
"What do you think about this?" Dongfang Yu asked Tai Shi Yu beside him.
"Party A's bid cannot be trusted, and many of their requirements are actually beyond the scope of the advertising company, such as the five-year strategy, which is the business of their strategy department. After all, we're not a consulting firm like McKinsey. β
bingoοΌ "You're on point, this time we're going to be McKinsey. Xiaofei, the case continues to deepen, I have a few questions for you to remember, it is best to find the answer, and it doesn't matter if you can't find it, because the question itself is more important than the answer. Dongfang Yu said.
In the past few days, Junyue has also been very busy, busy preparing for the wedding.
In fact, he and Xu Tingzhen should have obtained a certificate in the United States, and the wedding is more of a formality.
But form is important for women.
The wedding was held at the Wangfu Chapel, which is the geometric center of Yanzhou, where the ancient and the modern, the East and the West are perfectly intertwined.
The time, coincidentally, was the day after Duanmufei's report.
Jun Yue didn't know whether to invite her or not, and he didn't know if she would come, but he was a gentleman, so he still sent an invitation letter to Duanmu Fei.
In fact, there are not many people invited to the wedding, and the members of Junyu Starry Sky will definitely attend. They also took on the role of a band at the wedding.
At this moment, Yi Qingtian and Xu Tingzhen were chatting in a cafΓ©.
Clear Sky's face was slightly pale, which softened his cold appearance.
"Congratulations, you're finally going to marry love." His blessing was a little bitter, but sincere.
Xu Tingzhen wiped a strand of hair behind her round ear, so gentle and beautiful. "You're not too young, it's time to think about marriage."
Qingkong leaned back in the chair, stretched his legs a little more to make himself more comfortable, and said with a smile: "To this day, I still think that everyone else is a future except you." It's a pity. β
It's a pity that we have no fate after all.
Xu Tingzhen and Yi Qingkong were originally fellow villagers and high school classmates, and they were admitted to Songcheng University together with the pride of being a double star on campus.
Originally, they were a very good match, until one day, Yi Qingkong told her that she had joined an amazing band, and every member of the band was excellent, and they all had dreams of living for music.
She saw the band in her heart and knew the soul of the band - the lead singer and guitarist Jun Yue.
He is such a humble gentleman, gentle as jade, his proud achievements, his deep understanding of music, his knowledge and eloquent temperament, all of which make her inextricably addicted and fallen. Since then, there has been that long figure in her eyes.
Junyue understands Yi Qingkong's emotional history and heart's love, and the lover of a good brother cannot be bullied. Besides, at that time, he really didn't have any feelings about Xu Tingzhen.
Xu Tingzhen's fist and love were put into flowing water and turned into wishful thinking.
Jun Yue had never even looked at her squarely.
Until the eve of his master's graduation, he was about to go to Boston, USA to continue his studies.
The situation has changed.
After unremitting efforts, Xu Tingzhen was also admitted to a university in Boston, where she will spend her master's degree.
After that, Junyue found the clear sky, and the brothers had a deep talk.
Then, Junyue admitted in front of the band that he was pursuing Xu Tingzhen. Xu Tingzhen burst into tears, and her love was finally answered.
The members of the band all gave warm and sincere wishes, including clear skies.
His love is very selfless, as long as you are good, I will watch from afar, just like now.
"I wish you happiness is false, but I wish you happiness is true". Clear Sky took a sip of unsweetened Americano and said, "Today's coffee is really bitter."
Tears crossed Xu Tingzhen's face, and she said calmly: "Thank you, Clear Sky." β