Chapter 89: He is the Duan Family's God of Wealth
With such a background of life, a proper Duan family God of Wealth!
Mu Kite began to rub her hands excitedly.
No matter how many projects, they will die on the rupture of the capital chain.
Such a family background, in her time, was a proper inheritor of the family business of the big chaebol group!
Hehe, if this prince is willing to believe her, she will definitely live up to his expectations!
When the time comes, there will be money to earn together!
Mu Kite tidied up her appearance, returned to the table, and had already started to serve the food at this time.
"Let me tell you, Duan Gongzi, there is no menu in the restaurant now, just hang the name of the dish on the wall one by one as decorations, and the first advice I give you is to change the name of the dish and make a new menu in batches."
After Mu Yuan finished speaking, he raised his chopsticks and took a chicken leg to eat, and took a bite of crystal chicken, which tasted a fresh fragrance!
It can be seen that there is no problem with core technical talents, and she likes such excellent partners.
"Oh?" Duan Yu was very interested in Mu Kite's first suggestion, "I would like to hear about it." ”
"Duan Gongzi wants a high-end atmosphere, right? For example, this dish of fried spinach, the name of the dish can be called red-billed green warbler song, and this dish of green silk fried beef, the name of the dish can be called Qinsang low green branch. ”
"Anyway, as long as those people in Duan Gongzi's restaurant can think of, the most literary, the smallest fresh, and the most amazing poems and songs, all of which are applied with the characteristics of the dishes."
Duan Yu's heart lit up, why didn't he think of this trick before?
If so, the Jade Pavilion will definitely attract a large number of literati to come to taste the food, if there is a masterpiece to appear, it is to help the Jade Pavilion to do free publicity!
Not to mention those nouveau riche who are vassally elegant, they will definitely rush to come to Shuyu Pavilion to try and cheer.
The dish is still the same dish, but if it is called differently, the meaning will be completely different, and it will attract more people.
Mu Yuan beckoned to Xiao Er, and then whispered to him to prepare some things to come over.
After a while, Xiao Er came with a tray with a handful of thin bamboo skewers the length of an index finger, a large handful of green onions, a handful of wolfberries, and six acacia fruits.
"Another example is this crystal chicken, if you name the dish Youfeng Laiyi, and then pose for it...... Mu Kite didn't care about the lady's etiquette, so she directly put on a special shape for the crystal chicken.
The shallots are torn apart, arranged into a fan shape, then threaded with a toothpick, inserted together with the acacia fruit, and arranged into a fan-shaped phoenix tail feather shape at the tail of the chicken.
Then the twelve toothpicks poke a wolfberry each, arrange it in an oblique fan shape, and insert it on the top of the crystal chicken's head as a phoenix.
After doing all this, Mu Yuan wiped her hands with a towel: "Due to time constraints, I won't do Fengyi, I must have seen it very clearly." ”
The little second brother hadn't left at this time, because he wanted to know what kind of medicine was sold in this girl's gourd.
Unexpectedly, I was stunned when I stayed.
This, can the dishes be arranged like this?
What a long insight!
The light in Duan Yu's eyes became more and more intense, and he waved his hand and said, "Let the shopkeeper come up." ”
The second brother responded: "Okay, son, wait a minute." ”
Mu Yuan saw Duan Yu's reaction, and she already had a bottom in her heart.
It seems that there is hope for this cooperation, and a certain son seems to be very interested in her marketing strategy.
That's not all, and when she tells them how to present the Michelin-starred restaurant, they'll probably be even more surprised.
In fact, all these marketing routines are gimmicks, as well as ritual routines.
For the same quality of things, the packaging of this one is more beautiful, more curious, and more ceremonial, so consumers are likely to choose this one.
Therefore, if you want to beat your competitors, in addition to the excellent quality of your own products, you must also put more effort and effort into these places.
Mu Yuan ate two bites of roast chicken, and after talking for so long, she began to get hungry.
When the shopkeeper came up, Mu Yuan continued: "And this roast chicken, if it is called Phoenix Nirvana, does it vividly show its production process?" ”
Duan Yu motioned to the shopkeeper to listen carefully: "Write it down." ”
The shopkeeper said respectfully: "Yes." ”
Mu Yuan tilted his head and said angrily: "Hey, I said shopkeeper, didn't you still scold me for being a wild girl just now and let me go away?" ”
Duan Yu couldn't help but smile, pointed at Mu Yuan's face with a folding fan and said, "If Miss Mu is as dignified and radiant as she is now, I think the shopkeeper will definitely seriously consider Miss Mu's proposal." ”
Emm...... Well, it's her bad appearance, and she can't complain that the shopkeeper laughs at her wild girl.
"In addition to the name of the dish to be linked to the poems and songs, there is also the production of the menu, the second brother may not be busy during the peak period, or make a mistake in the busy, if it is made into a table and a tick menu, it is not easy to make mistakes."
The little second brother thought so, stood aside and nodded repeatedly.
Mu Yuan continued: "If you write all the dishes in the store on the menu, write a single dish on the front, and write some matching set menus, recommended meals for two people, or multi-person set menus at the back, you can write according to the actual situation, and let the customers check and choose by themselves when the time comes." ”
The little second brother and the shopkeeper were forced for a long time.
"Package, what package?"
"Yes, Miss Mu, can you tell me and the shopkeeper?"
"Here's an example." Mu Yuan said, "This fried spinach and this green silk fried beef, respectively, are thirty and eighty dollars, if you put them in a package, the price of this package is 100 dollars, which is lower than the total price of buying separately, this is the meaning of the package matching." ”
Duan Yu smiled and said, "I understand, but this plate of spinach is more than this price." ”
Mu Yuan took a sip of tea and continued to explain: "I know, I'm just giving an example, so that you can know what it means." Out of affordability, customers may only want to eat fried beef with green shreds, and when they see that the set meal is so affordable, they are likely to order the set meal. ”
This is the purpose of additional sales, through the matching of good packages, and the way of adding money to buy, to achieve the purpose of increasing turnover.
Now, Mu Yuan is putting this thinking on the installation of Duan Yu and the shopkeeper.
"For specific settings and collocation, you can judge some popular packages based on the ordering experience of previous guests, and just combine and match."
"In addition, the naming of these packages is also particular, which can contain words such as luxury, supreme enjoyment, such as economy package, classic package, luxury package, supreme package and so on."
"If one person eats, it is called a single meal, if it is enough for two people, it is called a double meal, and if there are three or more, it is called a multi-person meal."
After saying so many words in one breath, Mu Yuan only felt that his lips were dry, and he hurriedly drank a few more sips of Longjing before the rain.
"By the way, little second brother, come over here." Mu Kite motioned for the shopkeeper to come over.
Next, it's time to highlight her marketing secrets!