The indefinite automobile import restrictions taken out by the commerce and trade department have made the domestic auto industry as if it had been shot in the arm, and several major car companies with high-end models in their hands stared at the high-end car market that suddenly vacated more than one million units, and they were very excited, and Audi and BMW made it clear that they would increase domestic production to meet the needs of users.

Li Hao of Oriental Qiyang is also very hot-eyed, originally planned to use the Opel Yate sub-brand to focus on the 150,000 to 300,000 range of models in China, with the current foundation of Oriental Qiyang plus the brand and new models of Opel, after using the Yate series models to gain a firm foothold, approaching the first domestic automobile group to become the leader of the second group, before launching a more high-end sub-brand of Opel, obviously, this is a relatively safe plan.

But in the face of this sudden and excellent opportunity, Li Hao strongly advocated changing the original steady development plan, and he advocated that it is necessary to attack on all fronts now, and make efforts on all fronts.

In order to effectively distinguish between high-end and low-end brands and not confuse the value of the brand, Oriental Qiyang intends to adopt a multi-brand independent operation mode, so that the Opel brand and the Qiyang brand each focus on a specific market segment.

According to Li Hao's reformulated plan, at different prices of high, medium and low, Dongfang Qiyang uses different models to attack.

After the original Qiyang automobile brand is used for models within 200,000 yuan, and after the concept of smart cars and the improvement of new production lines, the new high-quality models plus the original Qiyang brand should also have strong competitiveness in this low-end car market.

And in 200,000 to 350,000 this sales large, the most lucrative range of total profits handed over to the Opel mid-level car Weida sub-brand series to occupy, Weida series is the largest sales of various models of Opel brand sedan, has a very good reputation and sales in Europe, the original car has a solid German body assembly quality and good handling performance, after the addition of intelligent car technology, can greatly improve the safety and driving comfort of Weida, in this market space does have a very strong competitiveness.

In terms of the high-end luxury car market of more than 350,000 yuan, Li Hao plans to introduce Oubao's high-end brand Oumeijia, and directly build Oubao's Oumeijia sub-brand into a high-end brand of the same level as Audi and BMW in China. In one fell swoop, it entered the domestic luxury car market, prepared two different grades of products in advance, and the main market goal is to compete with the domestic BMW brand BMW 3 Series and 5 Series, as well as Audi A4 and A6 two luxury car brands.

Li Hao is ready to use his now successful intelligent technology on these two high-end cars, in order to create the selling point of the world's strongest intelligent car, to offset the weakness of poor brand influence, and to impact the domestic high-end luxury car market where BMW and Audi have been entrenched for many years.

In this way, the price of the Opel brand in China is basically maintained at more than 200,000 yuan, which is directly positioned in the category of high-end cars, and avoids the use of Yatra, a compact car, to reduce the gold content of the Opel brand. Just before there is no domestic production, it can still maintain the original image of Opel's imported high price and high quality, and directly raise the price and grade of the car.

In the future, if you introduce Astra, it will be understandable that it will be able to build it into a delicate car like the Beetle and MINICooper.

Li Hao's latest ambitious plan, although extremely risky, but Li Hao is very confident to complete, especially in this case, the domestic high-end car market will be due to import restrictions for domestic auto companies to leave enough space, because the Japanese car has been fully resisted by the Chinese, the domestic market is equivalent to Audi, BMW, the two joint ventures of the same land. Although GM also has high-end brands launched in China, the intensity is not large, and the sales volume is difficult to compare with the sales volume of BMW and Audi, and it is basically still in an absolute supporting position.

For Li Hao, this is a good opportunity that is rare in a thousand years, and it is a rare opportunity for Dongfang Qiyang to achieve corner overtaking and enter the first group of the domestic automobile industry in advance, after all, those who got rich first can not just like the same old faces, everyone drives the same brand of cars on the road, if there are new choices, they will try more at this time, as long as the quality and function of the domestic car introduced at that time has a unique selling point, it is not worried about not selling.

Therefore, Li Hao successfully persuaded Cai Siqiang and the two leaders of the old Li family, Eric, to accelerate the process, and will invest an additional $5 billion in the preparation of new model research and development and production line transformation on the basis of the original investment of 10 billion US dollars.

Now, Li Hao feels that the most precious thing is time, the original has been basically completed, can be put into production in the domestic production of the new intelligent model of Opel Yat, now basically give up the plan of domestic production, just in Europe production, the focus is still on the European market users, so that they can maintain the original market share on the basis of a higher level, to ensure that the European part of Opel can be profitable.

The domestic introduction and production of models are now placed on the improved Weida and Oumeijia, although these two models are also being re-intellectually improved, but due to the different target markets at that time, the improvement is not large enough, and the pertinence is not strong.

For example, the Weida series is the main family car of Opel in the European market, the original cost is more cost-effective, so it is impossible to do too much intelligent improvement if the cost is basically unchanged, so as not to keep the price high and affect the performance in the European market.

But now that we are ready to use Weida as the main model in the domestic mid-to-high-end car, it is inevitable to further upgrade the grade of this model in Europe to ensure that domestic users can feel the value for money, so as not to impact the big changes in the plan to enter the domestic mid-to-high-end automobile market.

In the case of automobile imports, you can say that the intermediate link has increased the price too much, but now since it is all about preparing for domestic production, this reason is completely untenable, and you can't say that consumers are fools to bully.

Therefore, for the same product, Oriental Qiyang's strategy is to achieve global pricing integration, even if there is a slight price difference in the middle, it is only the difference in the cost of maintenance services in the region.