Chapter 101: Shortcomings
Of course, Chen Jun is the most confident in the IP-based operation of online literature. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć Although the influence of the current literary network is not enough to make a big IP operation, it is definitely no problem to rely on this direction.
He couldn't help but think of Shao Shiqiang, who took the initiative to come over at the last cocktail party. According to his analysis, there are already several works in the literary network that have the potential to be published.
Of course, Chen Jun also wants to take the road of publishing as soon as possible. At this stage, regardless of the quality of the publishing results, not to mention how much money the publication can make, at least such a gimmick is hyped up, and it is definitely a weapon to attract more authors.
Chen Jun immediately said to Cui Jianqiu: "I have a familiar publishing house here, which is relatively reliable, and I am a little interested in a few works of our literary network. "At this stage, we can't be too strict with authors, and the contracts signed by Literary Network and authors are basically only signed with electronic copyrights, and the copyrights of paper publishing are still in the hands of the authors themselves. If you want to talk about publishing, you have to sit down with publishers, editors, and authors to talk about it one by one.
Cui Jianqiu was a little surprised, boss, where did this come out of the publishing house? But he didn't know much about Chen Jun's background and didn't think much about it. only said: "At first, we thought that the literary network was mainly for content, without content, and advertising would not have much effect, so we didn't do advertising before." Now that we have a certain amount of content, can we start to invest a little bit in advertising appropriately? ā
Jiang Chunqi also had this intention, "Proper advertising is also beneficial. We have now given MM an entrance to the literary network, but the role has not been reflected too much. If the appropriate advertisements are smashed, and then the access points of blogs, forums, etc. are interconnected, maybe the literary network can reach a new level. ā
Chen Jun nodded, "Then you ask the product manager of Literature.com to take a plan." ā
Speaking of MM's open entrance, Chen Juncai thought of Xianglong's mailbox again. asked Jiang Chunqi, "The mailbox business has been tossed for so long, but it seems that it has never improved?" ā
Jiang Chunqi also scratched his head a little.
"It's different from other products. Let's be honest, almost all of our products are basically frameworks that you come up with and improve on. Even the forum, Xianglong Forum and the Xinshi Forum before our acquisition have quite a lot of technological innovations. But only this one is different. ā
Chen Jun immediately understood what he meant.
With so many products under Xianglong, relying on a novel business model and unique user experience, it has opened up a new market one by one, which has achieved Xianglong's current status. But this is not the case with mailboxes.
Before Chen Jun founded Xianglong, mailbox has been the main communication method for Internet users, especially business users, so it can be said that mailbox technology has developed to a certain stage and tends to mature. Several mailbox operating companies, each with its own merits, although fierce competition with each other, but also have a large number of loyal users.
In such a situation, Xianglong entered the mailbox market, and the difficulty is self-evident. Although Xianglong's mailbox also has a certain amount of technological innovation, it has made significant progress after opening the MM access portal. However, compared with Xianglong's other products, progress can be described as slow.
It's easier said than done to grab customers from the hands of several major email operators.
There are many netizens who are new to the Internet, because of MM, unconsciously chose Xianglong mailbox. But more than that, before Xianglong launched the mailbox, the old users who have been connected to the Internet, they already have their own accustomed mailboxes, and there are contacts based on common mailboxes, and they will not easily change their mailboxes.
Competing in such a market, the product manager of Mailbox is arguably the most difficult of all products.
If you want to fight hard in a mature market, you must have excellent strength.
Chen Jun thought about it, and simply took Jiang Chunqi and Cui Jianqiu to the office area of the mailbox team.
The boss and the executive suddenly arrived together, startling the surrounding employees.
Chen Jun didn't realize it, and pulled all the people in the mailbox group over, either standing or sitting, and just held an extremely simple meeting around the two tables.
"I think you may know better than me about the development dilemma of mailboxes, and I would like to hear your opinions on the development direction of mailboxes."
Everyone looked at each other, Chen Jun's move was too sudden, and no one was mentally prepared.
But what Chen Jun wants is such an effect, and he can hear everyone's truest thoughts.
Standing on the edge of the circle, there was a bold person who was the first to speak, "Mr. Chen, I think we still need more technological innovation to break through the dilemma." ā
Chen Jun nodded, "What kind of technological innovation?" ā
The man had apparently thought about it and said, "Let's take our security, for example. Nowadays, the security of mailboxes has attracted more and more attention, but I personally feel that compared with several mainstream mailboxes, our security technicians are still insufficient, and the security issues are still relatively weak. ā
Chen Jun suddenly asked, "What's your name?" ā
The man was stunned for a moment, and suddenly became a little excited, "My name is Deng Yunyi." ā
Chen Jun nodded, didn't say anything, and asked the product manager of the mailbox, "What do you think?" ā
As a product manager, I think more about the overall direction than the details, "I agree with Xiao Deng's opinion, our security problems are indeed relatively weak, but there are still technical difficulties that have not been overcome, and it still takes time and investment." In addition, I agree with Xiao Deng that we need technological innovation, but it is not only technological innovation in terms of security. ā
Chen Jun motioned for him to continue, "Then what kind of technological innovation do you think is needed?" ā
"There needs to be a user experience aspect." "Security is extremely important, but this problem is hidden, and when nothing happens, others will not take it as the most important option, and it is difficult to quickly use this advantage to attract new users." However, once something happens, it will lose a large number of existing users, and it will also pose a great constraint on future development. Therefore, the issue of safety is extremely important, and even no matter how important it is, we must make up for this shortcoming. However, if we really need to develop rapidly, I personally think that the most direct user experience is the most important. ā
Chen Jun actually agreed with him a little in his heart, so he asked him to continue.
"MM's positioning is actually quite popular, an instant messenger that can be said to have changed the way almost all Internet users access the Internet. It can be said that all netizens, young and old, are suitable to become MM users. But what about mailboxes? Personally, I think that although mailboxes can be used by everyone, in terms of frequency of use, they are not popular with the public. Therefore, although the initiative of only opening the MM access portal brings a lot of traffic to the mailbox, it should not be the foundation of the mailbox. ā
Chen Jun nodded again, seeing that Chen Jun agreed a little, the product manager was even more open, and talked about what he wanted in his heart.