Chapter 100: Rapid Development
From the very beginning of the design, Xianglong Search is a big investment led by Chen Junyi. www.biquge.info Because Chen Jun deeply understands this seemingly simple interface, what kind of technology, bandwidth and server are needed to achieve the shortest response speed.
Fortunately, technology, Chen Jun has. The cost of bandwidth, and the link to do it itself, is much lower, and the cost of these two aspects is reduced a lot. Even so, the huge server consumption makes this product like a big tiger that eats money, and the huge cost makes the product manager tremble.
However, Xianglong has not found a suitable profit model so far.
In fact, the profit model is not nothing, but Chen Jun does not want to launch it first when the market is not fully occupied, which is tantamount to killing chickens and eggs.
And now, seeing the data searched by Xianglong, Chen Jun is satisfied.
In such a short period of time, the daily visits of Xianglong search have exceeded 10 million. This shows that Xianglong search has been expanding at a rapid pace, and unconsciously, occupying the user's Internet entrance.
For such entry-level products, Chen Jun attaches great importance to them.
He immediately pulled Jiang Chunqi, Cui Jianqiu, and the product manager of search to discuss the issue of profitability.
Chen Jun's way is simple, advertising.
It is impossible for Chen Jun not to know how much money can be made from paid search advertising, but in order to avoid future disputes, some bottom lines must still be adhered to.
Chen Jun said what he thought.
One is ad networks.
The ad network is already based on big data, and the development of the backend also requires an extremely considerable investment. It is difficult to achieve accurate user advertising. Although with the current software technology, it is impossible to be too accurate, but after listening to Chen Jun's description, both the product manager and Cui Jianqiu feel that there is a lot to be done. Thinking about the technical details, the product manager suddenly wondered if he had to ask the HR department for some people first.
The second is the paid ads in the search page, which is also known as PPC.
On this point, the technical difficulty is not too great, which makes the product manager breathe a sigh of relief. However, Chen Jun emphasized that "PPC will directly affect our search results, will affect the user's search experience, that is, will affect the foundation of our search products." He pointed to the product manager, "When you organize business personnel, you must strictly control it, you can't distribute ads casually, you must go through strict review, even if it is so strict that we make less money, we must ensure the quality of advertising." Don't put any cats and dogs, especially fake and shoddy, cheating, and absolutely not distributing advertisements at will! ”
It's not that he's too careful, it's really a lesson from the past. At the time of a certain incident, the cliff-like plunge in the stock price for many days was still vivid, and what was even more terrifying was that once the reputation was stinky, no matter how much work it took later, it could not restore the former reputation. This bloody lesson made Chen Jun have to guard against all this from the very beginning, and he must not relax his vigilance because of temporary profiteering.
Chen Jun thought about it and emphasized again, "I said in the previous meeting that integrity is the foundation of our company, and if you don't talk about honesty in business, don't do it at all." ”
Chen Jun rarely had such a stern time, and the product manager was nervous, and he didn't dare to breathe, and he firmly remembered it.
After Chen Jun finished speaking, Cui Jianqiu thought about it and talked about his own opinion, "In the short term, it is difficult for search to achieve profitability, should we adjust the profit assessment target of the search team?" ”
Jiang Chunqi also felt reasonable. As a company manager, it is strategic to make a phased profit, but it is impossible to affect the income of employees because of such a strategy.
The product manager immediately poured bitter water, and he was already very troubled by this year's assessment, and he was worried for half a year, but he didn't come up with a good solution.
Chen Jun thought for a while, "Just call the person in charge of the human resources department over, and let's meet again to discuss this issue." Now the company's products are not profitable in the short term or the profit model is not enough, not only search for this one. Adjust the assessment plan of these products accordingly. ”
The product manager of the search was relieved to reveal the good news to the members of the team in advance.
When the person in charge of the human resources department arrived, Chen Jun simply took a look at the situation of other products while everyone was there.
At this stage, the gaming sector has not yet achieved profitability.
The game launched this time, after more than a year of preparation, has smashed a lot of money, so much that Jiang Chunqi feels terrible. Now the product is finally out, but it is still being tested. Although the game has a strong monetization ability, once it is officially launched, Chen Jun is very confident that it will be profitable. But the problem is that half of the year has passed, and the game has not yet officially operated. At that time, it will inevitably affect the year-end annual assessment.
Several people discussed it and decided that the assessment of the game department this year also needs to be adjusted accordingly, and let the human resources department get a preliminary plan first.
Another one is Xianglong Literature Network.
After the launch of Xianglong Literature Online, the smooth operation can be said to have exceeded everyone's expectations except Chen Jun.
On that day, Chen Jun proposed the model of paid reading, and basically everyone was skeptical. It was only because Chen Junyi, who had already accumulated a certain amount of prestige in the company, strongly advocated that this measure be implemented.
However, after the establishment of the Xianglong Literature Network, starting from the eight writers who were originally brought in by Cui Jianqiu, its influence expanded like a snowball.
Several writers brought in some readers, and readers recommended each other, bringing in more readers. More readers bring more writers, and the expanded influence brings more and more authors. Unconsciously, the influence of this Xianglong Literature Network, which did not place any advertisements, has reached a considerable level imperceptibly.
The extremely simple registration and creation mode allows every reader to try it at will, and the ranking method of the big wave has given birth to a lot of unexpected red articles. And the first-of-its-kind paid reading model has made almost all authors impressed.
In less than a year, Xianglong Literature Network has grown from the initial eight signed authors to more than 300 signed authors, and the number of unsigned writers has exceeded 10,000. The registered readers have exceeded 2 million, and the monthly active accounts can be as high as 300,000, so Jiang Chunqi and Cui Jianqiu have to be surprised by the influence of this quiet literary network that the company has not invested much.
The creative mode of online serialization and the prospect of paid reading are beginning to take shape.
Although the profitability is also limited, the expenses of Xianglong Literature Network are also extremely limited, and there are still only seven technicians, six editors and one full-time customer service. With such a few people to achieve such an influence, although the literary network is still unable to make ends meet for the time being, the loss is also very small.
And everyone has begun to have some confidence in the future IP-based operation proposed by Chen Jun.