Chapter 543: Ark One
Although Zhao Jianwu on weekdays when he develops a new product, he must first do an input-output ratio analysis, but today's project, Zhao Jianwu thinks that there is no need for this at all, this is not a business decision, this is an industrial rescue plan, but this time is not only to fund and support the development of the toy industry, but more importantly, to restore the self-hematopoietic function of the toy industry through this thing.
If most of the toys are reduced to low-end spelling labor, spelling the number of shares, then most of the companies will die in this wave, but if we can let some toy manufacturers go to the high-end, part to the mid-end, forming a high, medium and low with the industrial layout, maybe most of them can survive one by one with different grades of toy product segments space, naturally the toy cake will be able to make the cake bigger, rather than everyone squeezed in a small market space to be suffocated.
Therefore, this time at the expense of the technical condensation and simplification of SAL into a platform module, for the toy industry blood transfusion, in order to get this platform and promote it, the preliminary estimate will be more than hundreds of millions of yuan, after all, R & D costs and promotion costs are costly.
Fortunately, Zhao Jianwu and Cai Siqiang reached a consensus in a few words, which is a very meaningful thing, in the long run, if the platform is cost-effective, SAL will not pay too much, after all, after missing the current stage of the crisis, if the toy industry can really be successfully upgraded and developed, the same can feed back to this platform, and the platform price can be increased to a state of small profit and capital protection.
You know, if the platform is successful, the sales volume can reach tens of millions or even hundreds of millions of levels, then the amortization of research and development expenses for this platform will not be too high, for SAL, if these hundreds of millions of yuan are directly invested in the toy industry, I am afraid that even a bubble will be submerged, but invested in acting as a leader in technological improvement, may be able to play a role in four or two thousand pounds.
Since the two of them have such a consensus, the rest of the work is easy to do, if you want money and money, you need R & D resources Zhao Jianwu can be mobilized at any time, he organized a crack R & D team, and soon simplified the current technology and hardware to combine a tiny system, these technologies are ready-made, simplified and reduced from the top of the mobile phone motherboard to a board as small as ten square centimeters, according to Cai Siqiang's opinion, this micro system is called Ark No. 1 One by one, this is the meaning of taking Noah's Ark to save.
Although the name Ark One is a bit cliché, when the thing is taken out, the built-in Gemini2 core and 1GB memory, which can run SAL's own embedded system smoothly, with a simplified version of the intelligent speech recognition SDK and artificial intelligence SDK, the project team redeveloped a demonstration sample after the robot dog, everyone found that this Ark One seems to be unexpectedly powerful when used in toys.
The robot dog nicknamed Xiao Hei can not only understand people's instructions to complete a variety of cute actions, but also be able to make happy or sad calls according to the owner's criticism or praise, and the recognition system can also have a simple self-learning function, recognize people and voices that often appear, compared to a real dog, this Xiao Hei is not bad at all.
The most important thing is that Zhao Jianwu's team has achieved the production cost of Ark 1 to 25 US dollars, of which the most expensive is the Gemini2 chip, the factory price is 15 US dollars, accounting for most of the cost, and the storage and peripheral connection interfaces required to run the system are another small half of the cost.
After the platform was grandly launched to toy manufacturers through SAL, it immediately aroused enthusiastic pursuit by toy manufacturers. When everyone is anxious to find a way out, in the face of the emergence of this super toy intelligent platform, the top 20 domestic toy manufacturers were immediately attracted by the powerful functions of Ark 1, and they have stated that they will use this platform to launch various intelligent toys.
They are not as imaginative as Zhao Jianwu's team, and can only copy imitation products like Xiaohei, but according to their own accumulation in the industry, they began to upgrade their original products, and the manufacturers who do toy racing cars will make their toy racing cars intelligent, and successfully realized the talking cars in Toy Story more than ten years ago.
Learning toy manufacturers have used this platform to develop high-end intelligent learning and entertainment toys such as robot parrots that can answer 100,000 whys, larks that can be English conversation practice teachers, and so on.
Toy manufacturers that rely on anime products have found that they can now produce virtual characters with all kinds of interesting dialogues just like the characters in anime works......
Ark 1 detonated the wave of upgrading of the toy industry at once, and new creative smart toy products began to emerge in an endless stream.
The major manufacturers who have been struggling in the quagmire of low-end products suddenly found that there is a new continent in the world, Ark One, and they have grasped it like a life-saving straw.
Since most of the previous toy manufacturers in the software research and development of the accumulation is not too much, although the development based on the Ark One platform is relatively simple, but for toy manufacturers there are still a large number of problems that need to be supported and solved by SAL company, because we really have little experience in the development of high value-added smart toys, otherwise it would not have fallen to today's point.
Therefore, after the first batch of 10,000 sets of Ark 1 as an evaluation version and a R&D preview version were snatched up, toy manufacturers put forward a large number of technical assistance requirements to SAL company.
Zhao Jianwu anticipated this situation, and he deliberately mobilized capable people to open a training course based on the research and development technology of Ark 1, preparing to solve the problem of the development of major toy manufacturers for the technical training of Ark 1. However, Zhao Jianwu did not expect that the desire of toy manufacturers for Ark-1 technology was so strong, and the number of applicants for the first phase of SAL's Ark-1 R&D training course exceeded 3,000 in one fell swoop!
If you can't stand in a good position in this wave, then the most lucrative piece of fat in the future toy market will not have its own share.
In this case, toy manufacturers are trying their best to seize the best opportunity for upgrading, despite the fact that many manufacturers have entered the Ark No. 1 R&D platform and are obviously suspected of swarming, but Cai Siqiang or Zhao Jianwu, they are not ready to control it artificially.
The strong are always born in the survival of the fittest, Ark 1 is so popular, it is a good thing for SAL, which fully shows that the previous two people's thinking is correct, this road will become wider and wider with more people, especially learning toys are entertaining, and will obviously open up a new market after the launch of the Chinese market.
For younger children, this entertaining and educational toy is more receptive to them. Therefore, the launch of Ark 1 has greatly expanded the new market and new ideas of the domestic toy industry.
Inadvertently, Cai Siqiang and Zhao Jianwu's rescue plan achieved unexpected results.