Chapter 542: Rescue Plan

"Brother Wu, is there any way to alleviate the difficulties of domestic textile and toy industry enterprises?" Watching the bankruptcy of one domestic enterprise after another, Cai Siqiang's heart is very uncomfortable, although as the international low-end industrial chain of these two industries, sooner or later there will be such a day, in the labor cost no longer has a comparative advantage today, these two major industries have been struggling, profit margins are extremely thin.

In the face of the challenge of lower labor costs from Southeast Asia and South Asia, if it is not for the political situation to be more stable, under such thin profit conditions, enterprises have long not known how many have gone bankrupt, and today's trade war has only detonated the weaknesses of these two industries in advance.

However, Cai Siqiang watched thousands of workers lose their jobs, and felt that he was the initiator of this war, and he couldn't do anything. Other than that, Cai Siqiang found that there was basically not much to do.

"Maybe we can do something for the toy manufacturers," Zhao Jianwu, who is the mobilizer of SAL's huge R&D resources, "if we can provide them with some technical help." He never paid attention to this, but after he thought about it a little, he found that the toy industry, maybe you can do something for them, now the domestic toy industry products are too low-end, basically the same as textiles to do simple processing, independent brand building and high-end product development is insufficient.

However, toy products are also brand and high-end products are the guarantee of high profits for enterprises, for how to do the brand, Zhao Jianwu has no right to speak, but for the development of high-end toy products, Zhao Jianwu has some ideas. Not to mention anything else, in terms of electronic toy products, Zhao Jianwu found that almost all high-priced products in the world have a certain degree of intelligence.

Before SAL was born, the domestic intelligent product research is obviously lagging behind the world level, and even in the field of toy intelligence is also very far behind the international level, such as Zhao Jianwu is extremely impressed by the Sony AIBO robot dog, which has a simple joy, anger, sorrow, joy and other emotional performance similar to the real pet dog electronic toys, the retail price at that time was as high as more than 6000 yuan, and it can still sell out more than 100,000 units per year.

For Sony, the annual sales of hundreds of millions of dollars seem to be a bit chicken, so it will be abandoned later, but for domestic toy manufacturers, there is such a product that is simply burning high incense.

In Zhao Jianwu's view, now with SAL's technology to make such a product, the total cost is difficult to exceed 300 yuan, if this product can be re-launched, into a series of products, such as big dogs, puppies to form a dog family, and then expand to cats, pigs...... If the retail price is set at about 500 to 1,000 yuan, it can open up a very considerable market.

"How?" When Cai Siqiang heard that there was a method, he couldn't help but perk up.

"We are now very mature in terms of intelligent technology, if we can sort out these technologies and make a low-cost intelligent hardware platform, so that player manufacturers can use this intelligent hardware to develop intelligent players, maybe we can let player manufacturers find a new way. For example, I have seen the robot dog produced by Sony before, the function was extremely amazing at the time, and the selling price was very high, but for today, our technology can be very simple to surpass it, and develop a more intelligent product than it, this product will have a larger market space at home and abroad than a simple plush toy. ”

Although Zhao Jianwu feels that this path is feasible, in the past, there was such a way of thinking, Zhao Jianwu must have done it himself, because it is not strange to achieve billions of sales a year if he does a good job, but now with SAL, these things are small shrimp for Zhao Jianwu, he can't afford to grab this bite of food with the players and manufacturers who are now having an extremely difficult life, but want to support them and let them get through the difficulties, this support is not to give money, but to provide them with technical assistance.

The simplest technical assistance is to provide an easy-to-develop intelligent hardware platform, so that toy manufacturers can quickly launch a variety of intelligent products based on the platform, technically speaking, this is not technically difficult for SAL, the only difficulty may be the cost.

According to SAL's current lowest-end Gemini2 platform, it costs about 200 yuan to build a simplified version of the hardware platform, after all, Gemini2Duke chip design company ships to the new Nokia Mobile and Feihong smart TVs15 US dollars.

This price is not too big a problem for electronic toy products with a high price such as robot dogs, but there are more restrictions in this way, 500 yuan is not too high for the current domestic wealthy consumers, but it is still too expensive for most ordinary people.

Therefore, for products below 500 yuan, Zhao Jianwu wants to create a suitable intelligent platform for them, and the price must be at least less than 100 yuan to allow them to obtain higher profits.

"However, with the hardware we now use for mobile phones or TVs on these toys, it is a little wasteful, and the cost price is higher, if we want to help them, we need to invest some resources to develop more inexpensive CPU and other products to make a new platform." Thinking of this, Zhao Jianwu said. However, in this way, the gains outweigh the losses for SAL, and the thing sold may not even recover the cost.

Therefore, Zhao Jianwu finally added. "But this market basically doesn't have much strategic value for us, so there's not much commercial return on developing this thing."

"There is a way, the important thing is that this thing can inject a trace of vitality into the domestic toy industry, so as to prevent them from going bankrupt on a large scale, and now we are not short of this money." Cai Siqiang doesn't care about the input-output ratio of this piece, anyway, this thing can't lose much, but if it can really find a new way for the domestic toy industry, the merit is really good.

"Brother Wu, you hurry up and do this matter, what kind of support do you need to tell me, I will coordinate resources, it is best to come up with something first, so that the mainstream domestic toy manufacturers can see what they can do on this, now the situation is urgent, and we will talk about the cost later." Cai Siqiang said decisively, and opened up a new product series in one sentence, although this product is likely to be a loss-making product, but it is of great significance.