The spike activity greatly stimulated the ambitions of Shu Ya and several of their beauties.

"This time we won by a big margin." Suzanne said excitedly and with a little pride.

The first 80,000 sets were directly killed, and the number of users who participated in the first event was as high as more than 700,000. These two staggering figures show that the early publicity campaign was very successful, and she is certainly proud to be the head of publicity.

"I think our plan needs to be revised," Suzanne continued. "The monthly production capacity of 100,000 sets still seems too conservative. Even according to the current known potential customers, it will take more than half a year to complete the production task. ”

"Not to mention, I believe that our customers will continue to increase as time goes on, and we all underestimate the appeal of this revolutionary game to players, and it is a good thing to be able to attract the attention of many players now, but if they can't buy it, these players may not be able to wait forever."

Suzanne said that although MI's brainwave products are the best, there are still companies such as Mindsky in the market that produce the same products, and if MI can't meet the demand in the market for a long time, it may unexpectedly create opportunities for Mindsky.

"I think Suzanne is right, the bottleneck of the company is indeed in terms of production capacity, and it is urgent to improve production capacity" Selena obviously agrees with Susanna's words. After all, the spike just now impressed everyone too much.

"According to our cost price, the current brainwave kit material cost is more than 40 US dollars, the production cost is more than 30 US dollars, a total of more than 70 US dollars, excluding sales and logistics costs, the gross profit of each set is as high as more than 200 US dollars, in this case, it is a pity if we do not take advantage of the victory," Selena said.

The gross profit estimated by Duke above does not include production costs, but only calculates material costs, so it is slightly overestimated, but even if production costs are included, the gross profit margin is close to 7%, which is very amazing. Generally speaking, the IT industry can only be achieved by a few products such as high-end products or monopoly best-selling software and popular online games.

"Well, it seems that it is very necessary to expand production capacity, let's see how much of our production capacity is more appropriate?" Shu Ya listened to Suzanne and Selena's advice and said thoughtfully. Yes, the development of the company in the current situation is completely incapable of thinking in a conventional way.

This is an era of multi-speed development, where one step ahead has a chance to win and take all, and missed opportunities can be cheap.

Hearing Shu Ya say this, everyone was a little silent. After a while, Selena spoke again: "I will first tell you about the cost of expanding the production capacity of 100,000 sets last time, and give you some reference data. ”

"Our factory in Tracy, California was last expanded to 10,000 square meters, and the annual rent of the plant was about 500,000 US dollars, and Clement added a total of five semi-automatic production lines, each of which cost 400,000 US dollars for equipment purchase and installation and commissioning, and each covered an area of about 1,200 square meters, so the factory production line covers an area of 6,000 square meters, and the total equipment investment is 2 million US dollars."

"The warehouse for parts and finished products is 3,000 square meters, according to Clement's estimates, according to the current warehouse area, there is no problem in the turnover and storage of 500,000 sets of brainwave finished products, and the factory office and canteen and other facilities use 1,000 square meters, which is also very surplus now."

It is worthy of being engaged in finance, and all the data are remembered very clearly.

"At present, the main daily expenses of the factory are water, electricity and labor costs, and the total expenditure of the two items last month was about 2.5 million US dollars."

"So last month's overall spending for the company was almost $11 million," Selena said, citing the total expense figures, "and if we hadn't taken out a short-term loan of $2 million, we would have been unable to make ends meet." Thankfully, the funds were recovered tonight, otherwise we would have really threatened to break our cash flow. ”

Hearing Selena probably finish talking about last month's expenses, Duke frowned, and he didn't think that he had spent all the money he had invested, and he had spent half of the $2 million he had borrowed. It's no wonder that start-ups die so easily, and if you don't believe that you can continue to invest in them, the products produced will go bankrupt if they don't sell them in time.

Fortunately, 80,000 sets of products were killed in seconds tonight, otherwise the buddy would have to be cheeky to ask Cai Siqiang for help, although there is absolutely no problem with the money, but it is really embarrassing to say.

"Selena, according to the calculation, if you add another 100,000 sets of production capacity, how much will you need to invest at one time? How much is the new fixed expenditure each month? Shu Ya also felt a little numb after listening to this brief information on expenses, this company's operation seems to be many times more complicated than what is said in the books, and it will be finished if you are not careful. Even if there is a good product, don't take it lightly.

"I think we need to add 5 more production lines, the plant is at least 6,000 square meters, the annual rent is about 300,000 US dollars, the production line investment is 2 million US dollars, the one-time investment is 2.3 million yuan, if the production cost remains the same, the monthly new cost of 2.5 million US dollars, that is 5 million US dollars.

If you add up to $4 million for parts bookings based on a 50% upfront payment, sales expenses and online website operating expenses, the monthly fixed capital requirement is at least $10 million. ”

This expenditure figure puts a bit of pressure on everyone. If you don't sell more than 50,000 sets of products a month, it will be difficult for the company to stay afloat.

It seems that this scaling is really not a simple problem.

Expanding, this fixed expense has almost doubled at once, which is indeed a huge burden for the start-up company MI, and once the user demand is insufficient, this fixed expenditure will be difficult to digest.

If you don't expand it, there are many problems, and the existing market demand cannot be met in time, which will lose the sales heat created by hard work.

To expand or not to expand, it's really a fast-growing trouble.

"Ladies and gentlemen, it seems that while the expansion can quickly meet the needs of our existing customers, we still need to think carefully before we can make a decision considering the cost issues." Shu Ya's fiery heart was doused by these numbers provided by Selena, and it was completely clear from the excitement of the second kill just now.

As the helmsman of the entire company, Shuya also needs to carefully consider the problem from the perspective of the overall development of the company, rather than making such a major decision just based on a hot head. Therefore, although she is still very immature, Shuya has begun to embark on the road to becoming a real company CEO.

PS: Yesterday I came back from a business trip, and one in the morning was delayed, and today the two are more compensated, and the next one is about 11 o'clock in the evening, and I strongly ask for collection! This week, the daily increase in the collection of more than 20 is to add a more chapter.,If you add 20 collections today,There is also a plus! Yesterday's collection was 535, and if it exceeds the auspicious number of 555 today, it will definitely be added!