Chapter 106: Spike
On August 1, after the collective discussion of the entrepreneurial team of Duke, the ancient legend brainwave game kit with a retail price of $299 was officially put on sale, and the first batch of limited edition was launched to 80,000 units, and players around the world can purchase it online from the early morning of August 1. This news has been released through various channels, and this is good news for players who are waiting for it.
Although the market response in the early stage is good, but now there are so many brainwave game helmets produced by MI company, Duke they have to make a limited sale, I don't know how long these 80,000 sets can be sold out, according to the predicted number of potential customers, the Duke team estimates that it should be able to sell in one to two weeks.
After all, so much publicity has been laid in front of it, and through the personal experience of more than 6,000 helping volunteers, the playability of the game has been highly recognized.
The kit for sale is only $299 each, and the entire kit includes a brainwave helmet, a stand-alone version of the Ancient Legends fighting game, and a one-year annual subscription for the online version of Ancient Legends, which is relatively not too outrageous.
Of course, compared to Duke's original expected price, the price has increased a lot, but the important function of online battle has been added, and the playability has been improved a lot compared to the previous stand-alone version.
Considering the popularity of the market research beforehand, the price of $299 is also quite reasonable, after all, the brainwave helmet can continue to be used in new games in the future, and the price is also very competitive compared to the brainwave helmet of mindsky.
On the night of August 1, Duke, Shu Ya and others all gathered together and nervously guarded the computer. The official release at 12 o'clock tonight is the time to really test everyone's results, and what will be the reaction of this brainwave game market, you can see the clues tonight. It can be said that success or failure is tonight.
Although the prediction is very good, but the real effect still depends on the official release situation to know, if the player's response is not enthusiastic at the first time after opening the official sale, then all predictions are in vain.
At eleven o'clock in the evening, there is still an hour before the official release. "Duke, how's it going? Ready to get started? Seeing that the time was approaching, Shu Ya asked a little nervously.
Although Duke has explained all the details of online sales to you several times, the cloud service host rented now is enough to support 100,000 concurrent users, and the entire optimized e-commerce system is enough to support millions of concurrent users.
That is to say, just by using cloud service host capacity expansion Duke can easily upgrade the system to one million concurrent users, but Duke feels that there is no need for that at all, in his opinion, the support of 100,000 concurrent users has considered a great redundancy, according to the forecast of one to two weeks in advance to complete the sales of these 80,000 sets, it is great to have 10,000 concurrent capacity at the peak time.
Considering that it is the first time today, Duke still magnified this estimate by a factor of ten, hoping to completely prevent unexpected congestion on MI's e-commerce website. When it comes to online trading, the user's first experience is very important, and Duke doesn't want to fall short on this detail.
"There is no problem, it has been completely tested in the early stage, the whole system is very perfect, and the rented cloud service host can fully support 100,000 concurrent visits. Now I'll take a look at the online users," Duke checked the current number of users in the system, "Ah, there are more than 50,000 users online now, which looks good, there are so many customers at this time, it seems that the enthusiasm of the players is beyond our expectations." ”
This is very good news. It looks like the early ones are working.
"Wow, now so many people are waiting to buy it, do you think you will sell out all of these 80,000 sets tonight?" Suzanne heard more than 50,000 online users, her eyes lit up, judging from the huge breasts that were constantly undulating, her heart was very excited at the moment, after all, this is also the time to test the publicity effect of her marketing director, and she can't help but be nervous.
"I can't see it, we don't have any low-price promotions, I think most of these people are here to make soy sauce," Duke said casually, but the word "soy sauce" is really not easy to translate, and the literal translation makes Suzanne and Selena feel a little confused.
"That is to say, these people are here to see the excitement," Shu Ya explained with a smile, and the tension in her heart was relieved a lot by Duke saying this.
"No, who would be so idle at such a late hour," Selena said she didn't understand. Foreigners don't have much habit of watching the excitement.
Seeing that the number of online users was a bit large, Duke began to consider whether to expand the number of concurrent users in the system.
At eleven :20, Duke refreshed the number of people online in the system again, "Huh? It doesn't seem right, why has the number of users increased so quickly, and now almost 80,000 users are online," Duke said with some surprise. "No, I have to expand the capacity of the system again, and if I continue to increase it like this, it seems that the system will crash before it is officially sold."
Duke immediately logged on to the cloud service host management interface and suddenly tripled the capacity to 300,000 concurrent support, although it costs several times more monthly fees to do so, but now it is obviously more important to ensure that the entire system does not collapse than to spend more money.
"Haha, it seems that the situation is very good," Shu Ya and the others were even happier when they heard this number, "It's really possible to sell out 80,000 sets at once tonight." Shu Ya said happily that if it was really sold out overnight, it would show that the potential of this product was much greater than everyone had imagined.
Suzanne and Selena are certainly well aware of this. So everyone's mood is becoming more and more relaxed as this number increases. The product is selling well in front of us, and there is no doubt about the prospect of the product, which no longer needs to be cared about, and now everyone is beginning to discuss how long it will take to sell out the 80,000 sets.
At eleven thirty o'clock, Duke refreshed the number of people online in the system again, 217358, seeing that this number soared so fast, Duke was simply taken aback when he saw it, this is more than 200,000 people?!
At first glance, Duke almost couldn't believe his eyes, and carefully counted the digits again, yes, it was indeed more than 200,000.
What's going on, are you going to have a second kill tonight?
The beauties around the computer looked at this number at first glance and couldn't believe it, this is too hot, it's too hot, tonight has given you too many surprises. You must know that there are only 80,000 sets for sale tonight, and the users who came in at this time, everyone dare not think that they are coming to see the excitement, this is clearly an army ready to buy it.
Originally, I was worried that I wouldn't be able to sell much, but now I suddenly became worried about how to appease these enthusiasts who stayed up all night when there was no goods to sell. The change was too sudden.
"It seems that we are not mentally prepared today," Duke smiled bitterly, "Look at this posture, most of our customers will be disappointed tonight." ”
"We are still inexperienced and did not make this market forecast in advance, so how much potential consumption we wasted today," Suzanne regretfully continued Duke's words. Speaking of which, she was derelict in her duties as a marketing director, and her prediction of the market was seriously distorted.
"That's a good thing," Shuya said with a smile, "Maybe it's time for us to think about expanding our capacity again, and we'll talk to Dr. Clement about this expansion later." ”
Of course, it's a good thing that demand outstrips supply. But for Duke, too many enthusiasts is also a painful and happy thing, because in this way, the original expansion of the number of concurrent users is not enough, and I am fortunate to keep an eye on it tonight, otherwise according to the original planned capacity, the system would have collapsed a long time ago.
Seeing the surging of users, Duke saw that the situation was not right, and the expanded 300,000 concurrent capacity was too unsafe.
Although in order to cope with this blowout, Duke has to pay an extra lease fee of one million concurrent capacity for one month, but looking at the current situation, it will not work without blood.
Fortunately, my buddy is using a cloud service host, and the expansion of this system is so convenient, and I don't know how many times the system has crashed when it is replaced by the kind of server rental in the early days.
After the expansion reached the limit, Duke refreshed every 3 minutes, and saw that the number of online users was basically soaring in tens of thousands every time, and by 11:55, the number of registered online users had exceeded 700,000!
This number is completely beyond the limit of everyone's imagination, so Duke and the others were stunned to look at this huge number on the screen and couldn't speak, and the people who came to this point were definitely not idlers who played soy sauce and watched strongly, and these 80,000 sets of iron were definitely going to be killed in seconds tonight!
Sure enough, at twelve o'clock, the peak number of online users exceeded 800,000, and then in the blink of an eye, Duke refreshed the data and found that 80,000 sets of brainwave games had been snapped up!
80,000 sets, this is sold out? Seeing that the number of sellables on the computer screen had become zero, and Duke had refreshed out his online bank account, which had almost $24 million in extra income, everyone had a feeling of dreaming. Judging from the production cost of more than 40 US dollars, it seems that the company has made a profit of more than 20 million US dollars in the blink of an eye, which is faster than grabbing money.