Chapter 116: Confidence

In fact, recently, NN has developed extremely rapidly, under the banner of chatting with beautiful women, cute style interface, cute style system voice, rich and good-looking chat expressions, which has really attracted the attention of a large number of young people. Pen | fun | pavilion www. biquge。 infoIn the past three months, the number of registered users of NN has increased exponentially, and its influence has grown much faster than when MM was first established. That's why some media have recently sung down MM, believing that NN has the potential to replace MM as a rising star.

But MM's product managers weren't flustered. When Chen Jun asked him, he also expressed his opinion naturally.

"As a product, it's normal to have its own main style and direction, and with NN, we can compete with different styles. But to talk about threatening the status of MM, I think it is completely premature to rely on the current NN alone. ”

In fact, within the MM project team, it is also a basic point of view that the current NN is not enough to replace MM, but the purpose of Chen Jun's meeting today is to appease everyone's hearts, and Secretary Qian has already signaled the project leaders to try their best to show their own advantages and strengths, so he still continued.

"Today, MM's core competitiveness is mainly reflected in three aspects. First, MM has developed to this day, it is no longer just a real-time chat software, although this is still its core attribute, but today's MM, because of the coordinated development of many product lines of Xianglong, its business attributes are getting stronger and stronger. and mailboxes, network disks, so that MM can meet the rigid needs of business applications. And the chat content encryption feature that we have just launched in the latest version will definitely become a business necessity. This is something that NNs that simply meet the chat function can't compare to in any case. This determines that the vast majority of our existing users will never abandon MM to NN, and the young users who choose NN are also very likely to switch to MM in the future because of such rigid needs. ”

"Second, one of the banners of NN is that it is faster than MM. Admittedly, because of the simple functionality of the client and the relatively small size, the download speed of NN is indeed 13% faster on average than the relatively large MM with complete functions, which may not be considered in some areas with more bandwidth, but in most other regions, it can still reflect a significant gap. However, that's about it. And then what? The download is complete, do I need to use it? And what about in the process of use? According to the big data statistics of our multiple databases, the speed of information feedback when we are chatting between the two sides is 0.03 seconds faster than a single message of NN on average. Don't underestimate the 0.03 seconds that the human brain can't detect at all, for the optimization of this 0.03 seconds, there are long-term efforts of our technicians. And this 0.03 seconds, when accumulating 1,000 10,000 chat data, will gradually be noticed by the human brain, and in the process of long-term use, users will gradually find that we are the fastest. What's more, when MM reads a large number of chat logs from the server at one time, the average speed is as fast as 1.2 minutes per thousand messages compared to NN, and this difference is very obvious when the human brain discovers. Of course, this is due to our superior servers and bandwidth, but the role of our technicians is also not to be underestimated. Of course, we've been using this 0.03 seconds as one of our promotional staples recently, to directly counter NN's own advertised speed. ”

"Third, the hierarchy of users. NN claims to be growing rapidly, but we can see that NN users are now clearly dominated by young people. Although it is said that young people lead the fashion, young people cannot be the whole of business. As for our MM users, the age group is very wide, from teenagers to fifties and sixties, and even occasionally there are individual elderly people. People of all ages can get their social needs from MM. What this means, means the revenue from advertising. Choosing NN ads means that the target group of ads can only be young people, and the advertising effect of other age groups is extremely low. MM is different. This means that we can tap into a much broader base of potential customers than NN, which has a direct impact on revenue. And the income affects the investors behind it. If the return on investment of NN is not high enough, I don't believe that savvy investors will be willing to burn money all the time. ”

MM's product manager smiled and said, "In one of the main areas of NN, we also have sniper warfare. NN claims that the interface style is very popular with young people, and its alternative skins have really put a lot of thought into it. However, just as the next upcoming release of MM, we are about to update the functionality of custom skins. I believe that our customization features will win the hearts of younger users even more than fixed skin options, no matter how good they are. ”

When he finished speaking, Chen Jun took the lead in applauding and concluded: "Yes, the development of MM and the future planning are not bad. However, we need to see that although we cannot overly demonize the power of capital, the fact is that capital can sometimes play a great role. Like NN, which came with capital at the beginning, we must not take it lightly. Even if our products have core competitiveness, the other party may be able to earn a place just by virtue of reasonable and effective business operations, or even threaten us. MM's core competitiveness is indeed quite strong today, but with the rapid development of the Internet, how to ensure that the next step is still strong and will continue to be strong is what we need to consider the most. ”

Everyone present should have been.

Chen Jun continued to search for the product manager.

Unlike the confident MM, the opponent of Xianglong's search, clairvoyant search, can be described as menacing.

The current helmsman of clairvoyant search is a person in the circle whose qualifications can be compared with Li Zhihe of the World Federation Blog, and in terms of connections, he is better than Li Zhihe, Xiao Yanfei. He is a few years older than Li Zhihe and is one of the veterans of the Internet. Such a person, who has the ability and ability, has the technology and technology, and can also attract investment, how can he not be menacing.

With excellent performance and excellent search experience, and with the power of capital, Clairvoyant Search has won the search business of many websites in one fell swoop, which can be described as unparalleled for a while, directly threatening the position of Xianglong Search.

Although a few days ago, Chen Jun and Jiang Chunqi had already decided in the internal discussion that Xianglong Search would take the business model of advertising alliance and PPC next. But it's only been a few days, and the work has basically not been carried out much, let alone the effect.

And now the threat of clairvoyance is impossible to ignore. This makes the product manager of the search not have the confidence of MM in any case.