Chapter 190: The Bottom Line

Now, since Nokia has plans to throw this burden away, I'm really sorry for this God-given opportunity if we don't take advantage of the fire to rob it.

Thinking of this, Duke didn't have Cai Siqiang's excitement at all, but sorted out his thoughts and calmly analyzed: "According to the current trend, without our technology, it is basically a matter of time before Nokia mobile phones die." ”

"Now we're going to inject not only the technology, but also the money to save them from a near-death situation. Caicai, you would actually say that we earned it. ”

"You know, we can live without it." Duke couldn't help but sigh, "So, if you think about it carefully, if it is really 50% of each of the shares, no matter how you look at it, Nokia has taken a big advantage, and a bad asset may be revitalized because of this, and you don't have to pay a penny." Of course, they are very happy with this kind of good thing. ”

was splashed with a basin of cold water by Duke, and Cai Siqiang began to slowly wake up from the excitement. "But, Duke, we don't get our share of it. You must know that the sales volume of Nokia mobile phones last year was also more than 200 million, which is very large, and after injecting our technology, if the sales volume of mid-to-high-end can reach more than 50 million units, this income will also be very huge. ”

"Even if the average price is only $400, 50 million units is $20 billion in operating income, plus the low-end part, there is not much problem with annual sales exceeding $30 billion. We can also get a lot out of it. ”

In Cai Siqiang's view, with $1 billion in investment and technology injection, the annual sales of $15 billion in operating income, at least $3 billion in pre-tax profits, this investment-income ratio is quite cost-effective. For the development of SAL, it is simply like a tiger with wings, which is equivalent to directly recreating a new SAL.

It's a win-win, right?

"Caicai, please don't be so hungry, okay?" Duke said with some hatred. "The future of mobile phones is definitely in high-end products, and with the technology we have now, we are fully qualified to compete in this high-end market."

"Of course, there is no problem with working with Nokia, but in this matter, I have to take the lead." Duke said, making his attitude on the matter outspoken.

Cai Siqiang heard Duke say this, silent, although Cai Siqiang is very eager to promote this cooperation, but he also knows very well that it all depends on Duke's attitude, although Duke basically did not refute his own opinions in business before, but it is by no means that Duke does not have the right to veto, but is optimistic that his decision is not wrong.

Today, since Duke is no longer optimistic about this cooperation between the two sides, this opportunity that seems to be a very good one is just a floating cloud.

"But what strategy should we use?" Cai Siqiang asked, this major policy has to be decided by Duke. Cai Siqiang now wants to figure out what Duke's bottom line is in this matter, otherwise it is difficult for him to grasp it specifically.

Of course, for the cooperation that Nokia came to the door, Duke did not naturally reject it, but did not want to let his peaches in mobile phone research be picked by Nokia, a loser in today's mobile phone market.

If you can completely take Nokia at a reasonable price, it will certainly be a very cost-effective thing. It's just that I don't know how much the other party's offer is, and whether SAL can afford it.

Nokia's brand alone is of great significance to Duke now, and it took Nokia many years to achieve today's world-renowned brand. In fact, Duke thinks that Nokia's most valuable thing right now is probably this brand.

Another valuable thing should be the large number of patents that Nokia has accumulated in mobile phones over the years. With these patents in hand, Duke can show their strength and not be afraid of any attack from the patent side, because there are many in Nokia's patent library that cannot be bypassed by making mobile phones.

Perhaps, it is precisely with these in mind that Nokia has come up with a 50% cooperation proposal, which in Nokia's view is basically condescending.

This offer can be said to be ridiculously cheap, for ordinary people, in the face of this offer, they will definitely be as excited as Cai Siqiang, $1 billion to enter the mobile phone industry giant industry, this kind of opportunity is too rare.

But that's just the idea of the average person, because they simply don't know how many new technologies Duke will be coming out of the phone side.

In Duke's product strategy blueprint, there are big plans and big intentions in the mobile phone business, how can it be willing to share the golden egg-laying chicken in the future with others for the sake of a little immediate benefit.

"You go and try to talk about it first, and see how much we're going to have to pay if we buy Nokia's mobile phone business?" "Of course, if the acquisition doesn't work out, it's okay to take the joint venture approach, but we have to take at least 51 percent of the new company and get the right to speak." That's our bottom line. ”

With Nokia's current market value of almost 20 billion US dollars, the mobile phone business revenue is now not even one-third, and the profit is even more negative, purely from the perspective of assets, the price of a complete acquisition of about 50-6 billion US dollars is more appropriate, plus a certain premium, it should not exceed 8 billion US dollars.

This valuation is not low, thinking that when Siemens transferred the mobile phone business to BenQ, not only did not charge a penny, but also gave more than 400 million US dollars in dowry fees. Because if Siemens implements bankruptcy liquidation for this money-losing business, the cost of disbanding and pacifying the workers will be much higher than this expenditure.

Compared with HTC and BlackBerry, this price alone can be considered good and cheap for SAL, but Duke would rather buy and integrate these two relatively single businesses. Nokia has a long history and a glorious past, and it will be much more difficult to integrate after the acquisition than these two companies.

You must know that Nokia, which has always insisted on independent design, independent production and sales, has a huge employee burden that is enough to give giants like Microsoft a headache, especially European employees, and a strong labor union can make everything that the company handles very expensive.

Remembering that Nokia had sold its luxury mobile phone brand Vertu earlier, Duke guessed that Nokia's top management might have been disappointed in the mobile phone business, and hoped to get rid of this burden as soon as possible, or try to reduce this burden. At this time, Duke felt that there was really no need to be this live Lei Feng in the snow.

After communicating this bottom line with Cai Siqiang, Cai Siqiang, who knew it well, turned his mind to the acquisition negotiations.