Chapter 191: Trap

After figuring out Duke's bottom line, Cai Siqiang returned to his normal level of thinking and began to wake up from the sudden feeling of happiness dizziness, one thing Duke said is very right, without a Nokia mobile phone, SAL will live well.

So, what are you in a hurry? Now it should be Nokia that is anxious, now its mobile phone is losing money every quarter, its market share is declining, and the average selling price is also declining, all signs indicate that Nokia's mobile phone has indeed come to the edge of the end, otherwise, it will not show the tone of expectation for foreign cooperation because Lu Yunpeng mentioned it by the way.

This fully shows that Nokia's management is almost reaching the limit of patience in the mobile phone business.

The current mobile phone market, if there is no unexpected strong external impact, the mobile phone is now by Andriod and iOS two camps side by side The general trend has been formed, the high-end is iOS in the lead, and the high-end and low-end products are occupied by Andriod, this trend is basically unshakable.

Microsoft's Windows Phone is basically a marginal substitute, and RIM's market share is still miserable.

For Nokia, which has the wrong target for high-end products, it can only rely on sales in the low-end market to support the faΓ§ade. As for the high-end market, sales have basically completely lost the qualification to play at the same table with Apple and Samsung. Not even as good as HTC.

This is a winner-takes-all era, and when Nokia was bullish, it was not like this, basically giving the opponent any chance, from low-end to high-end.

Therefore, if Nokia's mobile phone business wants to be reborn, it must have the courage and determination of a phoenix.

"What? Are you proposing to fully acquire Nokia's mobile phone business? When Lu Yunpeng heard Cai Siqiang's suggestion, he felt that either the world was too crazy, or he was hallucinating.

"Not bad. Mr. Lu, we have carefully discussed the future strategy, and we feel that the acquisition is more in line with the long-term development of SAL, and the 50% cooperation method is too much. We don't want to repeat the mistakes of the past. Since Nokia intends to restructure its mobile phone business, it is better to simply sell it to us. ”

"The Finns don't do that, you know, Nokia is a flag they once had, and it's unthinkable to sell it." Lu Yunpeng shook his head, as if talking to himself.

"Haha, there are not many Finns in the current management of Nokia, but these are not the point, Mr. Lu, you can help bring our information to President Sampson. As for the final outcome, it depends on how they choose, and to be honest, SAL is very interested in getting this business, but it is not unavoidable. The design of our phone is going very well, and most of the important features in the software are even nearing completion. ”

"So, without Nokia, we can still launch our own brand, and in terms of product performance and user experience, our Dr. Duke requires the new phone to be better than Apple, which is the bottom line of our first phone design. You'll see something as exciting as the Sirius 1 navigator. ”

"Okay, Mr. Cai, although I personally express my doubts about the feasibility of your acquisition decision, I will truthfully convey your demands to President Sampson. It's just that I don't think there is much hope for Nokia to spin off and sell the mobile phone business. Lu Yunpeng said helplessly.

"Thank you, Mr. Lu, it's already gracious to have you deliver this message." Cai Siqiang thanked.

As an intermediary, Lu Yunpeng is obviously a very competent bridge, and both of them have good personal relationships, so it is too suitable to do this kind of private temptation work.

Of course, Mr. Lu is not running errands in vain, if this thing really happens, it will be very beneficial to his investment in SAL, and it is even possible that the valuation will be doubled immediately. The world is bustling, all for profit, who can get out of the world.

After the news of SAL's acquisition of Nokia's mobile phone business passed, within three days, the president of Nokia Asia Pacific Sampson did not reply at all, as if he had never heard Lu Yunpeng say this, which made Lu Yunpeng very depressed.

Even if you don't agree, it's okay to refuse, what's the matter with pretending to be deaf and dumb like this?

But fortunately, Cai Siqiang also calmed down and didn't ask about it. In fact, after understanding Duke's words, Cai Siqiang carefully analyzed the current situation and really thought it through.

In this matter, I can't eat hot tofu in a hurry, so I still prepare with two hands and one hand to prepare for negotiation; We will continue to build the brand while looking for foundries for manufacturing, sales and after-sales channels.

HAVING THE EXPERIENCE OF THE LAST ACQUISITION OF TOMTOM, CAI KNOWS HOW IMPORTANT A GOOD ACQUISITION CONSULTANT IS, SO THIS TIME HE HIRED THE SAME CONSULTING FIRM THAT WAS VERY WELL RESEARCHED IN THE EUROPEAN MARKET LAST TIME, ALTHOUGH THE COST OF THIS COMPANY IS REALLY EXPENSIVE.

But soon, Cai Siqiang knew the truth that you are expensive and valuable, and within 24 hours after the acquisition consulting contract was signed, Cai Siqiang received a research report from the acquisition consulting company.

What is surprising is that this report is still in Chinese, which shows that the consulting company's usual research accumulation is really strong, and these 24 hours are mainly spent on translation.

From the report, Cai Siqiang found the deeper reason why Nokia took the initiative to approach SAL about cooperation: "Nokia is depleting cash reserves at an unsustainable rate, and analysts who follow Nokia closely now seriously question whether the troubled Finnish mobile phone maker will be able to stabilize its financial position in the coming months." ”

Nokia's once-smash hit mobile phone business has gobbled up 2.1 billion euros ($2.7 billion) in cash over the past five quarters, and at this rate, it won't be long before the company runs out of its entire 4.9 billion euros in reserves.

This is because the company currently has two outstanding bonds, a 5.5% coupon of €1.25 billion due 2014 and a 6.75% coupon of €1.5 billion due 2015. ”

No wonder they are in a hurry to restructure their mobile phone business! After reading this report, Cai Siqiang couldn't help wiping a cold sweat, it's so dangerous, this is simply a cash black hole, I don't know how Nokia's CFO handles it, and he actually made the loss of the mobile phone business only 1 billion euros on the report. The financial statements of this foreign company are so boring that they are a mess.

Cai Siqiang was afraid for a while, but he already had some understanding of the company's hole cards.

(Strongly ask for collection, more than 1100 tonight, tomorrow the ironclad three watches, now the collection has exceeded 1033!) Thanks)