Chapter Ninety-One: New Ideas

The high valuation of Mindsky made Duke a little frustrated, and made the three beauties feel a sense of despair.

Although the price of this company was estimated in advance, no one expected such a large order of magnitude.

"Is there any Mindsky sales data for last year?" Duke stared at Suzanne and asked, was he a little skeptical that the market was really that big? Judging from his trial of Mindsky's two products, it feels a bit rudimentary.

"According to the information I have obtained, Mindsky's sales last year were about 10 million US dollars, of course, if this sales volume alone is not enough to support the valuation of 120 million US dollars.

However, Mindsky is said to have recently signed an extremely considerable framework contract with a very large Chinese home appliance manufacturer, and the details of the framework contract are still in the stage of high secrecy, but judging from the information that has come out, it is said that once the technical problems applied to home appliances are solved, the annual order volume will be more than hundreds of thousands of sets.

This contract has greatly boosted Mindsky's valuation, because venture capitalists believe that if it can break through in home appliance applications, Mindsky will face a market of hundreds of millions. ”

Susanna's information doesn't seem to be an ordinary road product, and even the inside story of this secret seems to be quite profound.

So that's the case,Duke secretly breathed a sigh of relief,They have discussed the application of this thing to home appliances,Technically speaking,It's not a big problem for Duke,But in terms of cost and application habits, Duke thinks that the current market space is not large,Unless home appliance manufacturers consider otherwise,Otherwise, purely as a remote control alternative,The promotion value is really quite limited。

However, Duke turned his mind and suddenly thought of Gemdale's Sala custom mobile phone, if this is a strategic means for home appliance manufacturers to break through from low-end to high-end, then this cost pressure can be resolved by high profits of high-end products.

Just like Gemdale Sala customized mobile phone, according to Cai Siqiang's notice, the sales volume of Gemdale's high-end customized mobile phone this year has exceeded 10 million units, which can make the boss of Gemdale happy, because the sales of this high-end machine alone have exceeded the sales of last year.

Thinking of this possibility, Duke's heart suddenly tensed again.

After years of bloody market fighting,The domestic home appliance industry has been reduced to low-end homogeneous competition for a long time,Although everyone is constantly looking for opportunities for breakthroughs,However, display、Image analysis module and other upstream core technologies are in the hands of others,There has been no opportunity to break through。

This domestic home appliance manufacturer doesn't know how to learn about such a thing as a brainwave telekinetic helmet, and it is understandable that it is trying to improve the grade of the product through this.

But can this thing really become a killer feature for home appliances to break through?

Duke thought about it and shook his head, thinking it was still unlikely.

For no other reason, people still buy TVs mainly to watch TV, not to play TV. Although the concept of smart TV has been proposed for many years, there are now many so-called smart TVs on the market that can surf the Internet and play games.

But in Duke's view,Most of them are just built-in with an Android system、It's just a relatively simple primary computer function TV,Whether it's the operation interface or the application, it doesn't reflect the characteristics of smart TV at all。

From the perspective of computer functions, limited to the influence of many factors such as cost, its function and performance are much weaker than that of a computer host of more than 1,000 yuan.

Therefore, for the demand for computer functions,Everyone would rather choose to match the computer separately,After all, the current input interface of this TV is too broken,Duke's voice input method may be able to improve this,But now Duke's SAL company can't take care of this thing at all。

If you play a simple game, a PSP of more than 1,000 yuan、XBOX or something is stronger than TV more than a dozen streets。

Based on Duke's understanding of the brainwave telekinesis helmet currently produced by Mindsky, it is undoubtedly a fantasy to use this helmet to solve input and operation problems, that is, to develop several simple remote control functions that are universal, such as turning on and off the TV, changing the channel or something.

After all, not everyone can improve the helmet like Duke, solve the problem of command recognition through active learning, and be able to use a universal helmet without learning, even Duke asks himself that even Kerry can't do it now, after all, the current hardware level limit of the brainwave receiver is insurmountable to Duke.

In a word, without a device that accurately receives and emits brainwave information, it is impossible to achieve such a rich accent recognition function as voice input.

Duke was thinking about things with joy and sorrow here, and Shuya had already reported the current progress to everyone.

"Well, I know you're already aware of Mindsky's valuation and acquisition, and to be honest, it's very difficult to realize the original idea right now; However, we also have good news, Duke has completed the preparation of the technical scheme of brain-computer interface, through Duke's research work, we found that in the research of brain-computer interface technology, in fact, there are many good results in MIT and Harvard, I think the next step we can do some fine-tuning, to see if we can first acquire some basic patent achievements, for technical reserves. ”

Shuya's final speech finally made Suzanne and Selena, who were a little depressed, start to cheer up. At this time, Duke's achievements really made everyone look at them, giving people comfort and hope.

"Haha, it looks like with our Dr. Duke here, everything will be solved, and we must continue to work hard" Suzanne continued Shuya's words. threw an extremely charming look at Duke.

Eldest sister, will you die if you talk well? Duke's mood that had been calm at first suddenly made waves again.

"I want to continue to find out if there are other manufacturers that produce brain-computer interface telekinetic helmets, and I believe that there will not be only one manufacturer of this thing in this world. Shu Ya is right, we also have to start acting in terms of technical reserves, whether we can eventually merge Mindsky or not, we will face their patent resistance, and only if we have a considerable number of patents in our own hands can we have strong patent negotiations with them. ”

"Taking a step back, even if it is OEMMindsky's products, we are not necessarily unable to achieve great growth. This game developed by Duke, we have all played it, it is a very interesting and special game, with special promotion actions, I believe that there will be a wide market. ”

"It's just that until we find our own production of a brain-machine telekinetic helmet, it's better to focus on the game itself and downplay the role of the helmet."

Suzanne finished speaking in one breath and made a suggestion that was out of the ordinary, and Shuya and Selena couldn't help but feel a sense of enlightenment.

Yes, why do you have to focus on the production of helmets, maybe the idea of monopolizing the upstream of the industry at the beginning is already biased. Now it's a good idea to go back to what you're best at and focus on making it stronger.

The store is big and bullies customers, and if the customers are big, they may not be able to deceive the store. Think about how Apple drained the OEM sweatshop to become the world's most valuable asset. It's all about how you do it!

"Suzanne is right, we can start by thinking about how to maximize the advantages we already have. Personally, I think that from the current point of view, we should prioritize how to quickly and effectively promote this game, and it will definitely not work according to the traditional channel method, not to mention the high cost, and we cannot afford to build a channel network all over the United States. Selena was also inspired by Susanna's words, and her eyes sparkled as deep as the sea.

"To control marketing costs, we can only use direct sales, and now the cost through traditional channels is too high, and new products like ours are even more difficult to control. But how to solve the problem of direct marketing promotion, this is a big problem, Suzanne, this is your specialty, do you see if there are any good ideas? Shu Ya followed Selena's train of thought, frowned and thought for a while, and said to Susanna.

Direct selling? It sounds like it's the same way, the logistics and electronic payment in the United States are so developed, there are no problems in the payment and logistics aspects of direct sales, and now starting an e-commerce website is almost a matter of minutes.

But what about promotion, e-commerce seems to be simple, but it seems to be able to sell it by building a website.

In fact, this is not the case at all, website construction is a very small part of e-commerce, especially for e-commerce websites like Duke that do not have a particularly large number of customers, or even directly open a store on a website like eachnet.

Therefore, the website itself is not a problem, but it is the core problem of e-commerce that people know about your website, understand and buy your products.

In any case, it is definitely not possible to rely on advertising, whether it is TV advertising or online advertising, this thing burns money faster than making money, but it is not good without advertising, otherwise where will your customers learn about your product?

So, although everyone came up with new ideas one after another, there were a bunch of new problems buried behind each new idea and new idea.

For Duke's small entrepreneurial team, this is too many questions. There's no way, who calls them so ambitious, if they just focus on a multimillion-dollar business, just sell the game developed by Duke, and don't need to be so nerve-wracking.

PS: I'm sorry.,Last week I used too much force.,The manuscript is not a chapter.,It's a little too late today.,Brothers who have opinions will smash a few black tickets.,Just don't smash your face.