Chapter 176: The Distinction Between High, High and Low Grades
Li Nai was able to learn and apply the new term, which made Schneider, who had spent a lot of saliva for two days, very pleased. The cultural export project has a long way to go, but the results are indeed very fast, for smart people like Li Nai who are good at learning new knowledge, they have begun to digest and absorb the unique culture of the Haihan people. Exporting goods and culture at the same time is Schneider's responsibility.
Regarding the differentiated design of glass stationery, the relevant departments have long had plans for this problem, but because some technical means are still limited by objective conditions, there is no way to put them into large-scale production for the time being.
"We have now made samples of high, medium and low-end stationery. As soon as Schneider gave the order, someone brought in three more pallets. This time, the tray was covered with a white cloth to cover the sample.
Schneider did not rush to remove the white cloth to display the sample, but first pointed to the sample that Li Nai had just inspected and said: "This style without any decoration, we will use it as a basic model in the future, and take the low-grade and cheap route when selling, and those poor scholars who have limited financial resources and want to use good things can choose this grade of products." ”
Schneider opened the white cloth on the first plate, and Li Nai was stunned when he saw it: "Wonderful! It can be made into such a style!" He Qiang next to him was also dumbfounded, and he was speechless for a while.
On the tray is a row of glass-rod brushes, but unlike the basic model, this row of brushes is different in color, purple, green, yellow, red, black, and white.
Li Nai held a pen in each hand, looked at the window repeatedly, and praised repeatedly: "Good!
From the chemical principle, the composition of these things is not complicated, but the colorants made of manganese, iron, copper, tin, gold, silver and other metal oxides are added in the ordinary glass firing process. By adjusting the amount of colorant used, the length of melting time, and the melting temperature, it is possible to make a final product with different shades of color. However, some of these metal oxides can only be manufactured by real room means because they are more troublesome to prepare, so not every color of the finished product can be manufactured in large quantities.
Schneider didn't explain Li Nai in such detail, even if he really said it, Li Nai probably wouldn't understand. He only needed to let Li Nai understand that this kind of glass coloring method was only Haihan family, and there was no other semicolon. (.)
Li Naizan said: "There are also a small number of green, yellow, and brown colors in the glass products from the West, but they are not as pure and diverse as the colors of your products. ”
Schneider smiled: "How can the technology of Western Fanbang be compared to us, hundreds of years worse than us!"
Li Nai only thought that Schneider was boasting about Haikou, but he never thought that what this guy said was really the truth.
Schneider continued: "Because of the complex manufacturing process, the production of these stained glass stationery is limited, which is just suitable for opening up the price gap with the basic model, what does Mr. Li think?"
Li Nai very much agrees with Schneider's suggestion: "This is exactly what I mean." ”
Schneider lifted the white cloth on the second tray, which was the "engraved" glass stationery that Li Nai had mentioned earlier. However, Li Nai's surprise for this model is not as good as the color model, because the stationery does not carve the poems and songs he wants or the paintings of flowers, birds and landscapes, just some simple geometric patterns or patterns.
Schneider explains: "Because there are no craftsmen in Victory Harbor who are skilled enough to carve on glass, there is no way to carve a better pattern for the time being. At present, we can only use some special methods to make this kind of carved stationery. ”
Li Nai was taken aback and said: "Aren't these patterns carved by hand? If so, this craft is very good, and if there are exquisite craftsmen to cooperate, it should be able to make fine products." ”
Schneider shook his head and said, "This is the effect of the elixir eroding the glass, and it is not hand-carved. Moreover, one of the raw materials of this medicine is not available locally, so we also need to ask your bank to purchase it in the mainland. ”
Li Nai asked curiously, "I don't know what the raw materials Mr. Shi is talking about?"
"Fluorite. Schneider said: "This mineral is produced in large quantities in Shaowu, Luang, Jianyang, Jiangle and other places in Fujian, as well as Jinhua in Zhejiang. ”
The chemical etching technology that Schneider refers to is actually hydrofluoric acid. The etching pattern is obtained by coating the surface of the glass with a layer of paraffin, carving a pattern on the paraffin wax with a tool, and then applying it with hydrofolamic acid. This solution is much easier than glass carving, but at present, there are only a few stonemasons who know how to carve in Shengli Port, and they can't do such a delicate work. Fluorite, an important raw material for making hydrofosic acid, is not produced locally on Hainan Island, so this process must be imported as a production guarantee.
Li Nai naturally agreed to this request, this is just to add one more item to the list of materials requested by the Haihan people, not to mention that Schneider made the origin of this thing clear, and it would not be too troublesome to procure. As for the exquisite carving craftsmen, there are also a lot of them in the mainland, and "Fu Ruifeng" can help the Haihan people to collect some to come to Shengli Port.
It is this kind of "carving" stationery and "color" stationery, which one should be put to a higher level for marketing, Li Nai is a little hesitant, according to his point of view, stained glass stationery seems to be more rare, after all, this thing is not made by the existing hand, and the carving can buy a basic model after going home to find a craftsman to carve Of course, how much does this carver cost, will it be damaged in the carving.
In the end, Schneider helped him decide, which one has less production capacity and which one should be sold more expensive. Judging from the current situation, the manufacturing capacity of the engraving model is obviously more limited, so it is arranged in the order of the basic model, the color model, and the engraving model.
And the appearance of the last grade of samples became a matter of course, color engraving. For such a high, medium and low-grade distribution, Li Nai really can't find any thorns, and the only thing he can do is to admire the whimsy of the Haihan people.
Of course, this is not the end of the sample show, Schneider did not forget to promote the future products that have not yet completed the design of the scheme: "Every two or three months, we will also launch a set of special limited editions to satisfy those who have a collector's habit, such as the Jiangnan Four Talents Edition, Wang Shouren Special Collector's Edition, and so on." In addition, at least two sets of annual commemorative editions are launched every year to commemorate important historical events, such as the 7th year of the Apocalypse, the 2,178th anniversary of the birth of Confucius, and so on. In short, what buyers want, we can do, this information you can also pay attention to collect in the usual sales, regular feedback to us, you can be more targeted to develop good selling goods. As for those collectors who need to customize a personal version, you can also follow, and I only have three words in terms of specific prices!"
Just like the shopkeeper Zhang and the shopkeeper Li in Yazhou at the beginning, Li Nai was also stunned by a series of combinations carefully prepared by Schneider, and it took a long time to come back to his senses and say: "Then in Mr. Shi's opinion, how to plan the pricing of these existing stationery?"
Schneider had a plan for this, and said unhurriedly: "The lowest grade, at least to ensure that eighty percent of the people who read can afford it, the higher grade of color, as long as thirty percent of the people can buy it, the higher grade of carving, for one percent of the buyers." As for the most high-end color engravings, one or two out of a hundred people can afford them, and that's fine. At that time, you can set the price according to this strategy, in short, you remember, the low price should be affordable for most people, and the high price should be bought by those who can afford it!"
Li Nai was already impressed by Schneider's business acumen at this time, so he naturally obeyed his words and remembered them one by one. So in this good atmosphere, Li Nai placed another order of 7,000 yuan on behalf of "Fu Ruifeng", ordered a batch of glass stationery, dishes, wine glasses and other glassware, as well as more than 100 Haihan silver mirrors of different sizes. However, due to the problem of production capacity, some of the high-end glass stationery will be delayed.
In order to shorten the time interval between the two places, the two sides also reached another agreement on this opportunity, "Fu Ruifeng" will send two caravans from Guangzhou to Shengli Port on the first and fifteenth days of each month to trade. In order to facilitate the long-term cooperation between the two sides, Li Nai proposed that he hoped to set up a long-term business inn in Shengli Port and send a small number of trade handling personnel.
Schneider, a character who has become a fine person, immediately heard the sound of the strings from Li Nai's words. Because what Li Nai is talking about is not a warehouse or a warehouse, but a plain business house, which means that he hopes that this resident agency can engage in some other trade here in addition to performing the functions of a warehouse warehouse.
This is definitely good news for the Executive Committee. The Executive Committee's vision for the Sanya area is to build it into the largest free trade port in the entire Far East in the future, and a large number of foreign merchants will settle here, and it will be a matter of time before they establish warehouses, commercial inns and even settle down. Li Nai's proposal on behalf of "Fu Ruifeng" can be regarded as the beginning of this huge plan.
Although this is a good thing, Schneider is not convenient to be arbitrary, and immediately called someone to invite other executive committee members in the base to come over and listen to Li Nai's request. A moment later, Tao Donglai and Yan Chujie came to the conference room.