Ye Zhiyan and Chen Shifeng came to a newly opened snack bar nearby.

This small shop is very distinctive, selling all kinds of special snacks, such as cross-bridge rice noodles, spicy hot, claypot rice, small noodles, cold skin, hot dry noodles, xiao long bao, etc., as long as the famous snacks can be found on the menu.

The decoration of the small shop is also very distinctive, although it is a snack bar, the area is not large, but the decoration is very exquisite, and there are some petty bourgeois styles.

"This little shop is not bad." Chen Shifeng looked at the environment of the small shop with novelty, he had never eaten in such a small restaurant.

"I'm a student, and my financial ability is limited, so I can only invite you to eat snacks, so you can just experience life." Ye Zhiyan smiled like a flower and said coquettishly.

"It's good, it's quite distinctive."

"It tastes really good, and the most important thing is to be clean and tidy. The owner is a young man who started a business after graduating from university and has a lot of ideas. Sometimes, a small career doesn't necessarily mean no prospects. ”

Ye Zhiyan said: "The business of this store is very good, there is an office building at an intersection to the east, a furniture city to the west, and a university at two intersections." When it came to the meal, there were a lot of customers. ”

"Brother Chen, the rice noodles with minced meat and capers here are a must, do you want to try them?"

"Okay."

Ye Zhiyan ordered two bowls of rice noodles, three side dishes and drinks.

As soon as I ordered the food, I saw white-collar workers in professional clothes coming over for dinner together.

The small shop was lively.

Ye Zhiyan and Chen Shifeng chatted.

After a while, the army of students who had finished class arrived, and the seats in the store were filled at once, even the few tables under the pergola in front of the store.

In the lively environment, Chen Shifeng couldn't help but forget the frustration he had just been criticized, and his mood relaxed.

"Brother Chen, you haven't eaten in this kind of small shop, have you? Our students love the cheap and lively atmosphere, and when I was in high school, I liked to go to the barbecue stall the most. ”

"When I was in college, the fast-food restaurant I and my classmates went to the most, and when I was working on a project, I was short of time, and I often had a sandwich for lunch.

However, I really haven't eaten in a snack bar, and my mother won't let me eat in a snack bar since I was a child, she always says it's unhygienic and will cause diarrhea. ”

"In the past, the snack bar was like that, but now it's different, and a lot of business philosophy has changed."

"Yes, that's right." Chen Shifeng was thoughtful.

The rice noodles are served and the fragrance is fragrant. One of the three side dishes is cold jellyfish, one is shredded bamboo shoots in red oil, and the other is caramel chicken wings, which are emerald green with red, sweet and sour.

Both of them had their eyes lit up and tasted it.

It's so delicious and delicious, and I don't care about the delicious food.

I was full of wine and food, and my heart was full of satisfaction, and my mood was very comfortable.

Ye Zhiyan raised the Coke cup and said with a smile: "I will use Coke to return the coffee you invited me to drink last time." ”

"Cheers."

The two clinked glasses and drank them all.

The coolness of the cola rushed into his throat, and a puff of air came out of his nose, and all the depression was swept away.

"This meal was refreshing, Xiaoye, thank you."

"You're welcome. If you look more out of sight, you might find a different way. ”

Ye Zhiyan's words seemed to open a window in Chen Shifeng's mind, and a little different light was shining in.

"Brother Chen, I came to you this time to discuss cooperation." Ye Zhiyan cut to the chase: "I have improved the cooperation plan again, is it feasible for you to listen to it again?" ”

Chen Shifeng got serious and listened to Ye Zhiyan.

"I agree with the strategic layout you said, and I also recognize the shortcomings in my plan, and after careful consideration, I still firmly believe that the market in the university town is worth developing.

I readjusted the cooperation plan according to the consumption habits of college students and the characteristics of the population. My idea is to use the club as the carrier to carry out publicity and promotion of public welfare lectures, and implement a membership system for college students.

First, I have applied for the establishment of a social etiquette club to do a good job in attracting members. This is also a process of accurate customer screening, and it can also expand the scope of potential customers through the continuous expansion of the influence of the community.

Second, organize various lectures and activities in the name of the social etiquette club to promote the concept of skin care and makeup. I can guarantee that in the future, all the makeup products used in all our activities will only use the Meique brand, which will help the brand establish a good public welfare image.

Third, I plan to implement a membership system among college students. Students who join the membership can enjoy discounts, gifts and other discounts when purchasing products.

This program is designed to best meet the requirements of both of us.

First of all, relying on the platform of the community to carry out, it does not require the company to invest too much human and financial resources, but only to give support and cooperation when carrying out activities. Of course, for me, it is also to minimize the cost, and the venue and manpower can be solved free of charge.

Secondly, there is no doubt about the demand for makeup products among college students, and the only thing companies are worried about now is purchasing power. I don't deny this question, but college students also have their own characteristics of flexibility and ease of communication.

College students' demand for products comes from interest and enthusiasm, and they have the best loyalty to products, and they are more willing to try than professional customers, changeable, have a short purchase cycle, have lower requirements for popularity, and are more tolerant of products. The company can match the right products for them, such as basic series, popular series from previous seasons, and products in stock.

Students can apply for a membership number through the club, and as long as they register basic information such as mobile phones, they can participate in seasonal activities or enjoy discounts when purchasing. I only ask for a commission based on the number of people who buy it.

In other words, I am obliged to promote the company and wait until there is sales performance before commissioning.

No matter how you look at it, the company doesn't lose anything, and it is better to invest in multiple sales channels with low investment.

Moreover, things have to be developed, although the purchasing power of college students is not high, but in a few years, they will go to work and become the backbone of the target customers, which is equivalent to the company with the lowest cost in advance to cultivate a group of loyal users. ”

After saying this, Ye Zhiyan waited for Chen Shifeng's answer.

Chen Shifeng thought for a moment, at present, the promotional methods he uses are nothing more than the traditional way of pushing, distributing leaflets, and engaging in promotions, but the effect is not obvious, people, especially women, are too introverted, and their acceptance of new things is too low. As Ye Zhiyan said, college students are the most receptive to new things and are most willing to try, which is a direction to try in the current poor sales performance.

"Xiaoye, I need to think about it carefully, I need to discuss it with my team, and I need to report to the company. I'll get you back in three days, okay? ”

"Of course, then I'll wait for your reply."

……

Ye Zhiyan and Wang Dai met and explained their progress.

Ye Zhiyan is very confident that Meique Company will agree to her cooperation proposal. As for Mr. Chen's requirements, it is easier to meet.

Ye Zhiyan prepared a detailed project planning book, went to meet Teacher Chen, and made an explanation.

"Mr. Chen, this is probably the model of project profitability. I can guarantee that I will not charge a penny to the students, and not only will I not charge any money, but I will also be exempted from the 20 yuan entrance fee stipulated by the school. All activities carried out by the club are guaranteed to be free of charge and public welfare.

I will take 10% of the remuneration paid by Meique Company as the operating fund of the club, and I will also apply for a work-study position to pay the corresponding salary to the officers of the club. ”

Teacher Chen pondered for a moment and said, "If someone is determined to find a mistake, they will indeed catch the handle." Either way, you're using the school's resources to profit for yourself. ”

"We earn our own money! Other clubs also pull sponsorship, why don't you talk about them? Wang Dai hurriedly defended.

Ye Zhiyan heard the meaning of Teacher Chen's words, and said sincerely: "Teacher Chen, aren't we here to ask you to check it." ”

"I suggest you apply for an on-campus entrepreneurship program and be independent of the club."

Ye Zhiyan's eyes lit up: "Yes, the accounts on both sides are clear." ”

Teacher Chen nodded appreciatively, took out the on-campus entrepreneurship practice record form that had been prepared long ago from the drawer, and handed it to Ye Zhiyan: "Fill it out." ”

Ye Zhiyan took it and filled it out quickly.

Project Title: University Alliance Studio;

Purpose and significance: to study the characteristics of sales models in specific environments (campuses) and specific populations, and to explore the best sales plans to maximize benefits;

……”

Ye Zhiyan watched Teacher Chen sign his name on both application forms and stamp them with a big red seal.

Teacher Chen put away one form, and handed back the other club declaration form to Wang Dai, saying, "Hurry up and go through the formalities, I'll wait to see your results." ”

"Yes!"

Wang Dai immediately submitted the club declaration form to the school. He pestered counselor Cheng Qian, asking her to help urge her to approve it quickly.

Cheng Qian was so upset by him that she had to agree: "Okay, okay, I'll go!" I'll also pester the teaching office, and I'll give you approval quickly! ”

Chen Shifeng promised to reply to Ye Zhiyan in three days, but only two days later, Ye Zhiyan received a call from him.

"Brother Chen, I was about to tell you good news, our club application school has been approved. Everything is ready, only the east wind is owed! ”

Chen Shifeng hesitated on the phone, he seemed to have something difficult to say: "Xiao Ye......"

Ye Zhiyan became nervous in her heart: "Is the company having questions about the cooperation plan?" I can explain it myself! ”

"The company has put forward some conditions, are you available tomorrow? Let's meet. ”

"I'll see you in the city right away when I'm free."

"Now? It's already four o'clock in the afternoon, and you may not be able to go back to school in the evening now, so let's meet tomorrow. ”

"It's okay, I'll leave now, see you in two hours."

Ye Zhiyan didn't care much, and immediately set off.

Her phone rang in her bag, but she didn't bother to answer and ran to the boarding point.

As she sat in the seat of the school bus heading to the city, her phone rang again.

She took out her phone from her bag, and Wang Dai's name appeared on the screen.

Ye Zhiyan picked up the phone: "Wang Dai, I am going to the city now to discuss cooperation with Meique Company, I am already on the school bus, you don't have to worry, wait for my good news!" ”