[Past Scene]

Li Ming and Han Yao sat together and listened carefully to Xiao Yongfeng's words: "Do you know how many links it takes for goods to be sold from the factory to our consumers? ”

Li Ming asked confusedly: "How many links do you need?" ”

"Let's put it this way! Let's take this pen as an analogy, the cost price of this pen in the factory may only be 4 cents, but it costs 1 yuan to sell it to our consumers! So where did the six cents in the middle go? Xiao Yongfeng asked with a pen.

"Earned by a merchant!" Li Ming replied.

"That's right! Earned by merchants! But not by a businessman! It was made by a lot of businessmen! A pen produced from the factory has to go through the general agent, provincial agent, city and agent, large, medium and small wholesalers and retail stores before it is sold to us. These agents and wholesalers have increased the price layer by layer, so they sold the pen that originally cost only four cents to one dollar! In other words, 60% of the profits are earned by these agents and wholesalers! Do you think that's the case? Xiao Yongfeng said while writing out agents and wholesalers at all levels on paper.

Xiao Yongfeng's analysis was very convincing, and Li Ming nodded: "That's the case!" ”

Xiao Yongfeng saw that Li Ming agreed very much, and continued: "If there is a model that can directly replace these agents and wholesalers, the products will reach consumers from the factory only through the dealer, so that the dealer can earn 60% of the profit." What do you think of this model? ”

Although Li Ming doesn't know much about the business model, the model that Xiao Yongfeng said does make Li Ming feel very good.

"The product to the hands of consumers originally had to go through so many agents and wholesalers, but now only one dealer can do it, and a dealer has earned money from several agents and wholesalers, of course, it is a good model!" Li Ming said very agreeably.

Xiao Yongfeng saw that Li Ming was becoming more and more interested, and continued: "That's right, the better model is that the factory goes directly to the consumer, and only the dealer is needed in the middle, but this is not the best model!" ”

Looking at Xiao Yongfeng, who sold Guan, Li Ming asked, "Then what kind of model is the best?" ”

"Have you ever heard of geometric multiplication?" Xiao Yongfeng looked at Li Ming's eyes as if he was digging a gold mine.

"Do you mean geometric multiplication in mathematics? 2、4、8、16……”

Xiao Yongfeng saw that Li Ming had slowly entered the state with the train of thought he guided, and replied categorically: "That's right! It's that geometric multiplication! It's best to integrate geometric multiplication into your business model! ”

Li Ming was confused, and couldn't figure out how to integrate geometric multiplication into the business model, and gradually began to admire this "old watch" in his heart.

"So how can you integrate geometric multiplication into your business model?" Li Ming's eyes were filled with longing, that desire for knowledge and wealth.

"I also talked to those bosses, and they talked about what was going on! I can't tell! Maybe you're confused! If you have time, we can go and communicate together! Xiao Yongfeng's words were tentative.

Li Ming, who was not deeply involved in the world, heard that he could communicate with some bosses about business models, and replied very happily: "Yes!" ”

Although Li Ming has been on the construction site for more than two years, he has not forgotten to study, during which he bought a lot of books from successful people to read, bought a laptop, and often watched some success videos.

Xiao Yongfeng aroused not only Li Ming's interest in business models, but also Li Ming's terrible poverty and desire for wealth in his heart.

At dinner, "factory director" Lu Zhang said to everyone: "Recently, all employees have worked hard! Let's give everyone a few days off first! Let's go out and have fun! ”

"Great! It's finally time to rest! Several employees cheered.

Before turning off the light and going to bed, Li Ming heard someone say: "I'll be in the future!" Be sure to buy a good car! Then take a road trip to see the wonderful world! ”

"I want to sell a school district house in our provincial capital city to give my future children the best education!"

Xiao Yongfeng, who was next to Li Ming, asked Li Ming: "What do you want to do if you have money in the future?" ”

Although Li Ming earned hundreds of thousands of savings by working the construction site, he still felt that he was very poor. Because I haven't bought a house, I haven't bought a car, and I haven't changed my family's living environment.

Li Ming wanted to say that Li Ming wanted everything they said, but when the words came to his mouth and swallowed back, Li Ming knew his situation very well, so he said casually: "It's good to live freely!" ”

On the afternoon of the next day, Xiao Yongfeng took Li Ming and Han Yao out for a stroll, and said to Li Ming and everyone: "It's rare that the factory director gives everyone a holiday, I'll take you to a fun place!" ”

The employees cheered: "Great! Go out with the old watch! It's definitely interesting! ”

Xiao Yongfeng led Li Ming and others to a small village full of bungalows, in a courtyard house, crowded with young people, and there were also some middle-aged people in their forties.

The group of people were very polite to each other, smiling and shaking hands with each other, and it felt like everyone had a very good relationship with anyone, like friends who had known each other for many years.

After Li Mingji and Han Yao followed Xiao Yongfeng to shake hands with a few people, they came to a room that looked like a classroom. The stools in the room were stacked in a row of cement bricks, covered with a wooden rectangular floor, and they were all full. There was a large blackboard on the wall, and on the podium in front of the blackboard stood several young men and women singing, and the people sitting in the audience sang along and beat the beat.

Li Ming and Han Yao held hands and under the leadership of Xiao Yongfeng, they came to the position of the third row, and someone consciously vacated three empty seats and let Li Ming and the three of them sit in.

After a while, the singer walked off the podium, and amid thunderous applause from the audience, a tall and thin young man walked up to the stage. The young man smiled and made a silent gesture, and the applause gradually stopped.

The young man shouted in a loud voice: "Good morning, everyone! ”

The crowd below replied in unison, "Good! ”

The young man continued to shout, "Hello everyone! ”

The people below replied in unison: "Good! ”

Seeing that everyone in the audience was enthusiastic, the young man began to introduce himself: "Hello everyone! My name is Lin Hui and I'm today's host! ”

As soon as he finished speaking, many people below shouted: "Come on!" …… Let's have a song! ”

Lin Hui saw that everyone's enthusiasm was undiminished, so he responded: "Okay! I'll give you a song "Friends" for the friends in the audience, but I want you to sing together! ”

Everyone: "Good! ”

Lin Hui: "Over the years, I have been alone, the wind and rain have passed, I have had tears and sorrows, I still remember what ...... I insisted on!" ”

"If you really love, you will turn back ......" everyone in the audience also sang along.

After singing, Lin Hui continued: "It is a great honor to stand on this stage today and listen to the sharing of a successful person with every friend here! As for this successful person, he has worked as a teacher in a traditional industry and opened a store as a boss. She came to us today to share with us some of the dry things she is engaged in. May I ask the friends in the audience, do you want to harvest more dry goods? ”

"Yes!"

"Just think about it! Today, the more enthusiastic your applause, the more energetic the dry goods shared by our teachers! Applause! After Lin Hui finished speaking, the audience burst into applause.

Li Ming had never seen such a scene, and looked at the stage with a blindfolded face.

At this time, a very ordinary woman walked on the stage, and after shaking hands with Lin Hui, she made a silent gesture, and the applause in the audience gradually stopped.

The woman spoke: "Thank you very much for the praise that the host just gave me!" Say what kind of successful person I am! As a result, I went on stage in such a disgraced manner, I am afraid that I disappointed many friends! But that's okay! Teacher Chen Anzhi once said that it is better to sell products than to promote yourself, so I will briefly introduce myself. My name is Liu Yumei and I am from Xuzhou. Today, I'm going to tell you a little story. ”

Liu Yumei took the chalk and wrote on the blackboard as she spoke.

I have a friend, his name is Xiao Ming, and he has a girlfriend named Xiao Fang, and the two have been in love for several years, and they have reached the point of talking about marriage.

One day, Xiao Ming took Xiao Fang's hand and said, Marry me! Xiaofang said that you can marry you, but our family has to accept a bride price. Xiao Ming said yes! How much bride price you want, you say!

Xiao Fang told Xiao Ming that I don't want more, I just need one month's salary. Xiao Ming is very happy! Say, yes! But Xiaofang said, but it has to be calculated the way I said.

Xiao Ming saw that Xiao Fang finally agreed to marry him, and said very happily, no problem, what do you want to calculate? Forget it then!

Xiao Fang said, on the first day, you give me 1 cent, on the second day, you give me 2 cents, on the third day, you give me 4 cents, on the fourth day you give me 8 cents, and the next day you give me twice as much as the previous day, and so on, until 30 days are full.

In order to marry Xiao Fang as soon as possible, Xiao Ming agreed without thinking about it. Xiao Ming went home and told his parents, Xiao Ming's parents thought about it, it must not be that simple, so they took the computer and calculated carefully, it was really not that I didn't know, and I was shocked. From 1 cent on the first day, to 30 days, it was as high as more than 5 million. As soon as they add up, the bride price that Xiao Ming wants to give is nearly 10 million.

Seeing such an astronomical number, the family turned pale with fright. Of course, Xiao Ming and Xiao Fang's marriage did not come to fruition in the end, and Xiao Ming, who was disgraced, came to Shenzhen in a fit of anger and started business in the way Xiao Fang told him, and later had our company.

When Liu Yumei said this, there was a round of applause from the audience.

Liu Yumei continued to preach that the method that Xiao Fang said in the mathematics textbook is called geometric multiplication, and Xiao Ming used this geometric multiplication method to sell products, so it was a huge success.

As we all know, when buying things in traditional industries, they do not go to the factory to buy directly, but go to supermarkets, stores, commissaries, etc., and buy in these places. In fact, in addition to these retail stores, there are also general, provincial and municipal agents, large, medium and small wholesalers.

The products produced by the factory have to go through many links to increase the price layer by layer before they are sold to us.

So what I want to talk to you about today is a new way of selling goods, saying that the products produced by the factory only need to be sold to our consumers through the hands of a distributor.

[End of Chapter]