Chapter 33: Marketing

The early morning in Changsha is particularly refreshing, the early morning sun shines on the busy faces of pedestrians coming and going, there are bright smiles, perseverance and seriousness, indifferent confusion, and yearning for the future.

At the west gate of the historical park, several buses were parked, and the elderly people who came from all directions lined up on the buses under the organization of several staff members in suits, leather shoes and ribbons.

These buses are about to take these old people and Li Ming and others to a place close to nature, a place full of happiness and desolation, that is, Guangming Pension City.

Guangming Retirement Life City is located in Guangming Village, Bainuopu Town, Wangcheng District, Hexi, near Guangming Butterfly Valley, where the environment is a natural oxygen bar!

After the old people got on the car, Li Hongyuan took Li Ming and Han Xin on his shoulder and got into the car with Li Ming and Han Xin and sat at the back of the car. Li Ming gave up the position by the window on the left to Han Xin, and sat on Han Xin's right, and Li Hongyuan sat down on Li Ming's right.

"There are quite a few old people who visited the senior apartment this time! There are four buses! Li Ming said to Li Hongyuan.

"Basically, one or two hundred elderly people visit our usual activities! There will be more than 1,000 people in the event of a big event! Li Hongyuan put the computer bag on his lap and said with a proud smile.

Li Ming: "How often do you usually do activities?"

Li Hongyuan: "Sometimes it's two days, sometimes it's three days! The details will be determined according to the monthly plan! ”

Li Ming: "Then this activity is very diligent! Do so many elderly people visit every time? ”

Li Hongyuan: "Changsha is so big after all, and the pension market is also very large!" Now the pension service industry is a sunrise industry! I know several people who have made their fortunes in the marketing of the pension service industry! ”

Li Ming: "According to what you say, those people are the first wave of crab eaters!" ”

Li Hongyuan: "Since ancient times, heroes have been created!" Those people started doing it when the pension service industry was still in its infancy! It can be regarded as a pioneer in the pension industry! ”

Li Ming: "Then now is the initial period of pension services!" I took a look at Baidu, and there are more than 100 apartments for the elderly in Hunan! ”

Li Hongyuan: "That's right! Now the pension service industry is still in its infancy! There is no standard yet! So everyone is still crossing the river by feeling the stones! Because of this, we have room to grow! If you do a good job, you will have the opportunity to become a benchmark in the pension service industry! Making money is a matter of course! ”

Xu Geng walked up to the car and shouted to the people in the car with a little bee megaphone: "Good morning, uncles, aunts, grandparents!" ”

"Wow......!" Many old people clapped their palms and responded enthusiastically.

"Huh! All the uncles, aunts, grandparents are very enthusiastic! My name is Xu Geng, you can call me Xiao Xu! And today! It's a sunny and very beautiful day! Our bus was going to leave for the apartment soon! Here it is! Xiao Xu, I would like to give a warm reminder to all uncles, aunts, grandparents. Please fasten your seatbelts! At the same time as visiting the apartment! Follow the staff in charge of leading the team! Because there are several buildings in the apartment that are still under construction, and there are several villas that are still being renovated! So for your safety! Please be accompanied by the staff and visit in an orderly manner! Thank you! ”

After Xu Geng finished speaking, crackling applause rang out in the bus. Xu came to the back of the bus and sat down on Li Hongyuan's right.

Li Hongyuan asked Xu Geng: "Have you counted the number of diners in the apartment at noon today?" ”

"The statistics are good! Yesterday, the number of people reported by the staff in the group was 156, and so far, the actual number of people reported by the staff in the group is 148. A few of the elderly people didn't come to take the bus, they drove over! Xu Geng looked at the small book in his hand and said.

"Good! Inform Dean Zhang, get ready for the reception of the apartment! Then determine the number of diners again, and dock with the hotel's Xiaofei! ”

"Okay Director!" After Xu Geng finished speaking, he opened the WeChat work group on his mobile phone.

At this time, two staff members with ribbons came up carrying two cardboard boxes, and after opening the cartons, they handed out a piece of bread and milk to everyone in the car.

Han Xin sat next to Li Ming and didn't speak, leaning against the car window with his left hand. Li Ming knew that Han Xin couldn't interject in the face of Li Hongyuan's conversation with Li Ming and Xu Geng, and one was a little depressed next to him, so he stretched out his left hand from the back of Han Xin's neck and leaned Han Xinlou over and leaned on his shoulder.

Han Xin and Li Ming looked at each other and smiled, Li Ming asked, "I didn't eat breakfast this morning, did I feel a little uncomfortable?"

Han Xin said softly: "It's okay!" I just don't know how to interject when you're talking about it! Feel like a white rabbit! I don't know anything about the pension service industry you are talking about! ”

Li Ming encouraged: "Don't worry! Take it easy! I'm sure you'll get used to it quickly! ”

The staff who distributed the milk bread sent it to the last row of seats, and Li Ming took two portions of milk bread and handed one to Han Xin. Touched Han Xin's head and said, "Cute little white rabbit!" Here comes the carrots! Hurry up and eat it! ”

Han Xin smiled and said, "Thank you, big bad wolf!" ”

The car started slowly, turned left along Dongfeng Road, turned Sanyi Avenue, crossed the Xiangjiang River through the Yinpenling Bridge and headed to Hexi.

On the Yinpenling Bridge, buses move slowly due to traffic congestion. Li Ming looked at the mighty and mighty Xiangjiang River flowing from south to north, just like the blood flowing in his heart, which made people feel passionate.

Although Li Ming had nothing left at this time, and only his only lover Han Xin was left by his side, Li Ming felt that the future was very close to him! It's as close as the distance between the flowing Xiangjiang River and the hot blood flowing on his body.

Half an hour later, several buses stopped in the hotel parking lot of Guangming Farm in Guangming Village. The elderly of each bus got off the bus with the support of the staff, and walked in the direction of the courtyard apartment for the elderly under the organization of the staff who led the team to visit.

Li Hongyuan said to Li Ming and Han Xin: "You should also follow the visiting team to have a look!" First follow Xu Geng to familiarize yourself with the environment of the apartment! ”

Li Hongyuan turned around and said to Xu Geng: "You take them to familiarize themselves with the environment first, and then come to the conference room early with them!" Zhang Bin, who is in charge of the audio today, picked up the customer, and it will come a little later! So you have to go to the conference room early to debug the speaker equipment! Get the warm-up music ready! ”

"Good Director! Is Mr. Guo still lecturing today? Xu Geng asked.

"Yes! Minister Zhao and I are the hosts! You're in charge of the sound today! I've taught you! You won't forget, right? Li Hongyuan looked at Xu Geng, who was a little unreliable, and said with some questions.

"I shouldn't have a problem!" Xu Geng didn't have much confidence in himself, and he said uncertainly.

Li Hongyuan said with a somewhat disappointed expression on his face: "Let's do this first!" Take Li Ming to familiarize yourself with the environment first! ”

Xu Geng took Li Ming and Han Xin to follow the visiting team of old people and walked towards the courtyard apartment for the elderly next to it.

Xu Geng walked while introducing the situation of the apartment to Li Ming and Han Xin.

The predecessor of Guangming Elderly Apartment is actually a leisure farm with an area of more than 200 acres, which has supporting facilities such as hotels, restaurants, courtyard hotels, multi-functional performance halls, townhouses, infirmaries, fitness and entertainment.

Due to the imbalance between the income and expenditure of the farm, the farm operator later cooperated with a retired cadre to take advantage of the unique geographical environment to build an apartment for the elderly. Of course, these situations were not told by Xu Geng, these were all things that Li Ming learned later.

After visiting the apartment with more than 100 elderly people, the team took all the elderly people to a large multimedia conference room that can accommodate more than 300 people at about 8:45 in the morning.

Under the atmosphere of warm-up background music, the conference room looks warm and relaxed. Li Hongyuan took the microphone and said the warm-up words in a corner at the back of the conference room in very warm words: "Distinguished guests! Dear Leaders! Dear aunts and uncles, grandparents! Good morning, everyone! This is the scene of the Bright Pension Warm Home Association! On behalf of Guangming Nursing Home and all the staff, I would like to express my heartfelt thanks and warm welcome to all the guests and leaders! Our event will start in 10 minutes, so please be ready to greet you! Thank you! ”

Li Ming looked at all these familiar environments in the conference room, and remembered the situation a few months ago, when he opened a pyramid scheme class in a building in Jihe, and the unbearable situation made Li Ming shake his head involuntarily.

Of course, Li Ming didn't think that everything he saw today was a pyramid scheme, because the current Li Ming has his own judgment.

MLM organizations make money by calling relatives, friends and strangers around them in the form of deception, and constantly developing downlines; The elderly apartment invites the elderly to visit the apartment every once in a while, which is nothing more than to let the elderly choose to retire in this place; The starting point and result orientation of the two are completely different.

Li Ming accompanied Han Xin to stand at the back of the conference room, watching more than one hundred and fifty or sixty old people sitting in the conference room waiting for the next lecture. Han Xin asked Li Ming, "Are they going to give a lecture?" ”

Li Ming smiled: "Yes! ”

"I'm going to brainwash those old people!" Han Xin said in a low voice.

"Hahahaha! You can't figure it out! Bringing people together and selling products in this way of lecturing is called conference marketing! The atmosphere set off by such a marketing effect can reach a deal faster, more and more effectively! Li Ming said with a smile to Han Xin.

"Conference marketing? It's the first time I've heard of it! Is there such a way to sell? Han Xin looked at Li Ming with curious eyes.

"In fact, conference marketing has been a sales method for a long time! I didn't go to college, but I knew that there was a marketing department! And I've read no less than 20 marketing books! The book talks about conference marketing! Li Ming's expression was very calm, and he said in a magnetic voice.

[End of Chapter]