Chapter 34: Grandeur
In 2001, when I was a newcomer, the after-tax turnover of Meilu Company that year was 3.4 billion, and the senior executives at the conference looked forward to 60 billion yuan in the coming year, but it turned out to be 6 billion yuan in the second year; So the high-level people said that in 2003 it would reach 100 billion, but it turned out to be 10 billion. So in 2004, when the executives predicted that the turnover would exceed 20 billion, everyone was boiling, and along the way, we all believed in the company at that time.
Due to the terrible experience of running out of stock during the "SARS", everyone has long been sympathetic to the concept of appropriate stockpiling, so everyone is riveting their efforts to do a big job this fiscal year. At that time, the team was really full of talents and strong soldiers, especially after the jadeite, the team was like a rainbow, the diamond frame was already looming, and the small department of Guang Yahan was enough to make a strengthening class. Looking back, Yahan once said that if you stabilize a jade in that fiscal year, you don't know how much more money you will earn! In the beauty of the road, a diamond with an unstable structure does not necessarily earn more than a jadeite with depth and width. But Yahan felt that there was a huge Tianjin market, and the influence of jadeite was really not enough to protect and command the market, so for the long-term development of the team, she decided to fight hard.
From the moment we were born, we spent in a weak field department, and after experiencing many turmoil such as lack of learning, lack of strength, and grabbing people from the sideline, the core level has a deep sense of crisis. I knew in my heart that Yahan's decision to drill was also a last resort. We hope that the powerful wings of the leader can also shade us a little, but Mr. Yang has never been to Tianjin, and Chen Zuan, who has been busy drilling at that time, has not been to Tianjin for more than a year.
Mr. Yang also mentioned that Yahan can fight for diamonds, and with the support of the leaders of the hands-on attitude, after the jade, Yahan sat down with Manager Dayan, Manager Niu and me early to discuss the diamond plan. Manager Dayan and Manager Niu's awards at that time were pearls, and they were also the team with the deepest structure and the most sales in place in the entire team. Yahan thought about it for a while, and felt that the influence of the team on two diamonds at the same time would naturally be more sensational, so he nodded and agreed, and the tragic ending was doomed.
In order to meet the standard diamonds, at least 6 households need to have more than 6 DDs in the horizontal row (i.e., the front row or the depth department in the front row), which can be the front row DD, the deep DD in the front row, or the sum of all people in a line to achieve DD performance. At that time, Yahan's first line was a four-legged pearl with a depth of several DDs, the second line was an elephant leg with DD sets, the third line was a steady gold medal, the fourth line was the DD Yingfeng in Zhuozhou, the fifth line was a 12% of the virtual surface, and the sixth line did not exist at that time, plus a bunch of small departments. It should be said that as a jade, Yahan's structure is still quite good, and if it can be steadily consolidated and deepened, it will be of great benefit in the future. It's a pity that at that time, Chen Diamond had not yet been drilled, and Mr. Yang was also eager to get 3 points (that is, FAA points) for the diamond leg of the downline, and the bet on both ends would never be missed. Chen Zuanben didn't agree with Yahan's drilling, but now that Mr. Yang has spoken, he is no longer easy to say, and the enthusiasm of the department is often inconvenient to suppress. After the team's accident, he once indignantly told me that Mr. Yang should take half of the responsibility, and it is estimated that most of it has something to do with it.
If you want to drill down, you have to plan ahead in September or even July and August. A fiscal year for Meilu is from September 1 to August 31 of the following year, and there are only 12 months in a year, if you don't lock the diamond leg early, and you have been on the silver medal at least once before December of that year (because DD needs to meet the silver medal for at least 6 months in a fiscal year, including 3 consecutive months), then the daylily will really be cold. How to choose a leg became the top priority for Yahan at that time, and the biggest problem was the fifth line Fangfang and the sixth line that didn't exist at all.
Fangfang is an ordinary housewife, who followed her second sister in the boiler business in her early years, and later stayed at home for a long time. She was originally from Shandong, and later married to Tianjin, her ability, connections and funds are relatively limited, and the last 12% still have to rely on us to pull hard, it is unrealistic to expect her to fight DD, so Yahan turned her attention to Fangfang's second sister who was in the boiler business in Beijing.
Fangfang's second sister is called Zhang Wei, and she is an acute child who dares to speak up, a typical Shandong hot girl and a heroine among women. Because he has been busy with business for many years, he got married in his thirties and has no children. At that time, her traditional business was doing well, and a drizzle like Meilu couldn't get into her eyes at all, and she was also suspicious of her little sister, but she was still very positive about applying for cards and consumer products for face.
In September, Yahan and I drove to Beijing, and the in-depth follow-up with Zhang Wei began. With Fangfang's skills, how can he be a traditional boss who can do hundreds of thousands of dollars for a casual business? I told them again about the OPP and the long-term value, and Zhang Wei and his husband in his forties began to seem to understand. When she woke up the next day, Zhang Wei was going to Luoyang on a business trip, and she directly threw the passbook to us, and a 12% start-up investment was easily done. Under our intensive follow-up, Zhang Wei became more and more aware of the value of Meilu. Busy with socializing all year round, Zhang Wei's stomach has long been drunk, she has never been short of money, and her pursuit of freedom and desire for security have become the lifeblood of Zhang Wei. Although I have never done business, I have always been very good at dealing with high-quality people or bosses, and Yahan and I have always complemented each other in this regard.
Zhang Wei began to devote herself more and more actively to Meilu, and the traditional business was completely put down, and she didn't even have the heart to chase the 3.6 million yuan she owed outside. I know that she wants to succeed as soon as possible, retire as soon as possible, and have a cute baby as soon as possible. Starting in September, the silver medal in October, with her so impulsive personality and bold character, she didn't even blink her eyes to make up the goods, and it was not unusual to lose more than 40 yuan in the United States Road in three years, even if I repeatedly warned her on the phone not to be impulsive, but she was in the store after hanging up the phone and turned the funds into a bunch of products is still not soft at all. When a person has attended enough conferences and has his goal in mind, there is nothing else in his mind, and my words are no exception. Of course, Zhang Wei's extravagance and poor financial management are also important reasons for her heavy losses, which Yahan also deeply understands, because they are essentially the same kind of people, and Zhang Wei has become the partner with the heaviest economic losses in the team in the past seven years. Zhang Wei is a rich man, she can still bear such a big loss, but she has also lost a baby who is still pregnant and her beloved relatives, which is the crux of her heart.
Xiao Shen is Zhang Wei's front row, seeing that such a big boss is desperate for himself in Meilu, how can a young man who is lonely and helpless in Beijing doubt the rights and wrongs of Meilu? Even after Zhang Wei was forced to leave in March and April 2006, Xiao Shen still never gave up on Meilu, which is really emotional. Sun is always the other front row of Zhang Wei, as a vice president of the dairy group with an annual salary of 400,000 yuan, we have also joined the rolling torrent of American roads. But he was a realistic and intelligent man, and soon after taking the silver medal, he found that the income of the silver medal was really insolvent, so he quickly disappeared.
Zhang Wei's husband Brother Jiang is not a well-known singer, and the best is "My Sun" or "Nobody Sleeps Tonight", and his participation always adds a lot to our evenings or activities. At that time, he was teaching at the conservatory of music, and he also did a musical instrument business, and there was always a net profit of 400,000 yuan a year in the business.
In August of that year, after paying countless costs, Zhang Wei achieved a five-month gold medal, and in the last month, because of the error in performance calculation, Zhang Wei missed DD with a net difference of more than 1,000 yuan. However, Fangfang's entire group of performance has already met the DD above, and our fifth DD leg was born.
The fifth line is not so easy to do, at least Fangfang is still 12%, and the following is somewhat basic, but the sixth line is not so optimistic, because there was not even a single human hair until September of that year! Yahan had a lot of small departments at that time, but he could look at the funds and contacts, and most of them couldn't withstand the toss of DD for a year, so Yahan moved his eyes to Jiajia.
Jiajia is a big beauty, and she is a partner who joined before me. As a classmate of Yahan in the beauty school during the hibernation in 1998, he was brought into the beauty road by Yahan after re-emerging from the rivers and lakes very early, and he was a comrade-in-arms of the same era as Lin Chao, but he finally had no foundation at all. At that time, she thought it was fun, but soon after she mixed up with the United States, she married someone else and disappeared from the world. At that time, Jiajia was already the wife of the marketing director of a well-known real estate company in China. When Yahan and I went to visit her, she was recuperating at home, showing her growth, drawing a blueprint, moving with emotion, and understanding reason, and Yahan really had a lot of effort that night. Jiajia finally recognized the goal of going to DD for a year, and reopened the card, but the flowers in the greenhouse can't become towering trees after all, she proposed to do it only for one year, and she will retire and have children after a year, and we must fully cooperate, and she is mainly responsible for making appointments. In order for the sixth group to take shape as soon as possible, we agreed to all her conditions, and since then, Yahan and I have undertaken most of Jiajia's work on DD, and Jiajia has really been pushed to the title of DD by us.
A large number of newcomers rolled in at Jiajia's invitation, including the wives of executives, retired flight attendants, and beautiful masters...... High-quality depths are produced one by one - all of them are women's gangs. What kind of person you are, you naturally have what kind of friends, and it is not difficult to make such a huge list of newcomers, and you can generate considerable results just by using them and selling them. A year later, in August, Jiajia got her wish to DD, and she was already physically and mentally exhausted and ran to give birth to a child, so the following partners were either giving birth to children or busy getting married, less than a year, the whole team was scattered, the replication of the leader was really amazing, and the final demise of the team was really a bit joyful. Jiajia had a bit of a big time this time, but it's a pity that Yahan and I were so busy for more than a year that we couldn't dig out a decent leader in the end. Thinking of some teams that do not allow girls to fall in love, get married, and have children, it may be understandable from a high-level perspective, but it is too cruel, which is not something that Yahan and I can do.
Yahan and I actually knew about Jiajia's situation for a long time, but it was difficult to complete the goal of drilling, but it was a bit unexpected that a leader could not dig it out. After going to DD, digging Jiajia's husband Fu Wei became a top priority. Fu Wei is an old man of the group who started a business with the president, and he is 2 years younger than me according to his age, and he can be regarded as the youngest and promising marketing director among well-known real estate developers in China. At that time, the Group's outlook was uncertain, and this became the entry point for us to focus on follow-up. In mid-September, when Mr. Yang came to Tianjin to attend Yahan's diamond commendation meeting, he also followed up with this person, and he once resigned from the group to appoint him as the general manager of the Sichuan company for Meilu, but Yahan's immaturity finally dispelled Fu Wei's impulse and idea of joining Meilu. He once hit the nail on the head and commented that our Meilu career was a child's game, and in retrospect many years later, even Yahan was convinced. Fu Wei is a talent, and he is glad that he did not join Meilu...... Now he has also created his own real estate company in Beijing, and Jiajia's skills in Meilu can finally come in handy, and the final outcome of them and their team in Meilu can be regarded as a complete merit.
Yingfeng in Zhuozhou is Yahan's jade legs, and she is already exhausted from working hard for a year to get to DD. She doesn't have enough depth in her department, she doesn't have any decent leaders, she puts her performance first when she focuses on goals, and she always doesn't have time to pay too much attention to the growth of new people in depth. After cooperating with the team to go up to Jade, she should have had a good rest and recuperation, but in order to cooperate with the team to drill, Yingfeng still went to the line of fire without hesitation. Yingfeng is a very good friend of mine, and we have formed a deep friendship on those trips back and forth to Zhuozhou.
As mentioned in the previous article, Yingfeng's character: simple, believing, obedient, and doing what is even worse is that she is the same as Yahan in some aspects of her personality, the same so-so, the same poor financial management, such a person is destined to lose money when he locks the target and the department is weak. Yingfeng extended the traditional owner of the Tangshan market, Sister Hao, that year, so Yahan and I began to go to Tangshan again. This market became a "corpse" after Yingfeng left in 2006, and was dragged back from the morgue by me in 2007. Those difficult times of waiting for the train for seven or eight hours at Tangshan Railway Station because of the snowstorm, and even lying on the ground to sleep, are all for Sister Hao. After I left Meilu last year, Sister Hao's sister (who was also Sister Hao's introducer) told her about me, but Sister Hao actually said "He is a failure", which really made me speechless - she forgot how she was split by me, and how she returned from the "corpse"? This is the brainwashing of Meilu and Meilu people, infinitely emotional......
Yahan has infinite expectations for Yingfeng, how she hopes that this self many years ago can grow into a leader who can take charge of all aspects as soon as possible. She began to force Yingfeng to do a lot of things she didn't like and wasn't good at, especially lecturing, which made Yingfeng often feel inexplicably depressed. After the team got to the diamond, it is not surprising that Yingfeng began to try to constantly escape nature. More than a year after the drilling, Yingfeng inexplicably "jumped" off the car on the way back from the Xiaoshan Conference, and since then he has gradually drifted away from the team. I learned the other day that she suddenly felt very tired and tired, and the people around her were eagerly discussing the future and her plans for the future, and she could no longer endure that environment - Yahan finally tasted the consequences of pulling out the seedlings. In Yingfeng's last year in Meilu, many of the front rows and depths returned the goods to her, and Yingfeng suffered a lot of losses for this. Her Seahorse Formilla didn't save it either. In the past four years, Yingfeng has owed more than 100,000 yuan in foreign debts, and a lot of money has not been paid off until now! Fortunately, she has started a new life and has also taken out a loan to buy a small house in Beijing. I miss those comrades-in-arms who fought together!
At the beginning of the fiscal year, we didn't expect it to be a difficult year. Produce performance, build a foundation and build a framework, fight desperately, and fly everywhere...... In this way, it has long been commonplace for us to fight for the old American road, and it is a big deal to spell it again. But before the end of the year, the store was basically out of stock, and the company had begun to air transport raw materials from abroad, but the market was still "in short supply". Now we are numb, the United States people have always been afraid of heaven and earth, not afraid of money, not afraid of goods. We didn't expect that after listening to the conference, we would fight, and other teams in other systems would also fight!
As a result, every order begins to turn into a terrible ordeal, and you don't even want to get out of the store for more than six hours. We seem to have returned to 2001, and it seems that we have seen the tragic situation of SARS again, but this time it is even more tragic. Later, we didn't use the word "fighting" anymore, and directly changed to "grab". It's lucky to be able to grab the goods, every time I go to the store, I can't see the American passers-by because of the queue and the Cesser twists into a ball, I feel that today is not normal, where is there any high-quality American passerby, chicken feathers in one place! The store is crowded from morning to night, which also provides a lot of convenience for us to follow up the newcomer's investment. Meilu people will always have this ability, and can turn any unfavorable conditions into factors that are beneficial to themselves. Zhang Wei has already begun to complain about why her sister didn't let her buy more goods in the first place. Zhang Wei has always been ruthless when grabbing goods, thinking that it was the illness that fell at that time, and she was afraid of running out of stock.
We met twice a day to discuss how to get the goods, because we got the exact news that the team had rented a room opposite the back door of the store's warehouse, and monitored when the company arrived 24 hours a day (the company usually arrives at night), and we began to feel a serious threat, and even the emergence of new people, performance, and framing have become relatively a piece of cake.
In April, we got reliable news that the stores in Langfang and Zhengzhou might have goods to arrive, so I went to Langfang and Zhang Weibing to grab makeup, and Yingfeng and Zhang Wei went to Zhengzhou to grab nutritional products. On the highway to Zhengzhou, Santana, in which Yingfeng and his party of four were riding, was thrown out a long way because of a flat tire, and they once again brushed shoulders with death. The next day, I went to the Langfang store to place an order, and begged the salesman's father and mother to get more quotas (at that time, the company limited the purchase amount of each card). When I came out of the store in the afternoon, I felt that I was emotional, more than 200,000 yuan of makeup, two big bags of Meilu, one in the left hand and one in the right hand, and I carried it back so easily. But at night, when the DD people distributed the goods, they were all dumbfounded, and most of the makeup of more than 200,000 yuan was eyeliner, lip liner, dual-purpose eyeshadow pencils, etc., which were not very easy to sell, and although eyebrow pencils, lipsticks, powders, loose powders, etc., were still good to sell, but the number was too much. Yahan came out to comfort everyone, it doesn't matter, the team is responsible for solving it if it can't be sold. But Yahan turned his head and put this matter behind him, for the goods that the team "stockpiled" that year, I was busy for more than four years, and now the accounts have not been completely settled, my hair is gray, and I am exhausted!
At that time, it is lucky to be able to grab the goods, and the store will grab whatever it has, for the sake of performance, where can you still pick the fat and the thin? The jade light of the deep family team has 800 bottles of air freshener in his hands, and at that time, which director does not have dozens of boxes of eggs, hundreds of bottles of treasure, and iron? There are also antiperspirants, hand cleansing gels, sharpening brighteners, leather brighteners, furniture brighteners, glass water, mouthwashes, ...... At the last minute, several directors in the large team relied on buying DDs on plastic bottles, cup lids, and presses. Since it is a low-value durable accessory that does not exceed 10 yuan at most (the net amount is only 41.5% of the purchase amount), that guy has piled up a hill in front of the store when he grabbed it, and he has not all consumed it yet.
In fact, in the whole process of drilling, the team did not have a large-scale stockpiling in the real sense, and I personally made up 20,000 yuan for the silver medal for three consecutive months at the most critical juncture of the DD, and other directors were more limited than me, except for a few people, such as Zhang Wei. At that time, a lot of goods were in the hands of newcomers, and later many 9% and 12% returned the goods when they left, and the directors had to take cash out to buy them, which was the key point for many directors to lose money. Most of the goods that can be grabbed are unsalable goods with extremely slow turnover, which has become a problem for all the directors later.
We went to other places to rob, others also came to Tianjin to rob, I once saw a large truck with a Hebei license plate parked in front of the store to move goods, back and forth seems to be more than once. In the middle and late stages of the out-of-stock, the company began to adopt a quota system, that is, according to the level of your award in the previous fiscal year, the higher the amount of goods, the higher the amount of goods, and at the same time, the quota was subject to territorial management, and the trend of grabbing goods from other places was slightly curbed. With the quota, we can finally hit the best-selling products of our dreams, but this can never satisfy the endless thirst for performance of the American passers-by, and we still sweep around as always.
The most terrifying experience in memory of grabbing goods should be the arrival of the company's "large number" of products in June of that year, and the American passers-by in Tianjin were moved by the wind, just like a bucket of blood poured into the sea and swarming sharks. In the evening, when the company got off work, only 11 people finished the performance of the whole day. Because everyone has the hope of the whole team in their hands, they are at least hundreds of thousands or millions of dollars, and these achievements have to be played on hundreds of cards, and it is extremely long to finish a person. The company's roller shutter door fell as scheduled, but the store was still brightly lit and crowded. According to the company's rules, the company could not leave work until the last "customer" had finished ordering, so we were closed in the lobby of the store. I was the only hope and representative of the whole team at that time, and for two days, my teammates worked three shifts to hand me water and instant noodles through the cracks in the roller shutter doors, and the goods were carried out all night, and I slept directly on the floor of the lobby that night. The next day, the store was not open, and the employees who came up in rotation continued the unfinished business of yesterday, a full 48 hours of fully closed torment, and that kind of long expectation is probably only Meilu can endure.
Although there is a quota guarantee, the store's goods are still limited, what is the use of having a quota when the store is sold out, and no matter how high the performance is after the time has passed, it is meaningless. This is a race against time, in order to ensure that the quota can be turned into a prize in the first time, the Tanggu store where Manager Dayan and Manager Niu's team are located has even begun to send people to take shifts. The specific approach is from the opening of the store to the closure of the store, every half day a director is on duty to ensure that there is a stock on the call, each director rotates at least once a week, and two directors drive a car between Dagang and Tanggu, which are more than 40 kilometers apart, back and forth to rush the transportation, and another person is responsible for collecting the funds of the whole team. For a common goal - to help the leaders go to the drill, everyone performs their duties and cooperates seamlessly, this is a real team battle, is the vast ocean of the people's war.
If we still have a certain market foundation on the drill, then the manager of Dayan and Manager Niu are indeed a little difficult to drill, their reserve force is not much, the fifth line and the sixth line have not been able to position the right leader. The fifth line Xie Xi is a newcomer, and his mentality has always been very good, but in the process of drilling, he suddenly "evaporated", and he and his entire group suddenly "died" in style. In the process of going to DD later, he never showed up again, and all the performance was bought on his card with the help of the leaders and the directors of the side departments, and he naturally couldn't get the bonus. It wasn't until many years later that I learned that he was in a relationship with the downline, and his wife found out that he was forced to retreat and become a deserter because of the pressure. The sixth line directly uses the ID cards of Yahan's parents, and I believe they have bought a lot of performance under that household registration. Manager Dayan and Manager Niu made two legs for themselves, and this is where the team hoards the most goods. To create two legs, of course, the quota is not enough, so many partners who do not need to be awarded the title have contributed their own quotas, and Ruotong, who could have been able to go up to the jade, contributed almost all the quotas of his department to this, and since then he has missed the jade award. Manager Dayan and Manager Niu are genuine jadeite, worthy of the name rhinestones, and it is not surprising that the biggest mess of the entire big team came out of this department.
Yesterday, I had dinner with a former DD family in the team, and I learned from her that since 2002, Manager Dayan has secretly made a low discount in private, which really surprised me. It's been almost a decade, and it's not surprising to think about it now. After all, the pressure to do Meilu is huge, and the pressure to drill is also huge, and Meilu people can do whatever it takes to achieve their goals!
In May 2004, when the whole team was united and united, the biggest test suddenly came. In May, Yahan's parents were on vacation in Hainan, and her father's old subordinates were serving in Hainan at that time. Due to a long time of soaking in the hot springs, Yahan's father died suddenly. Unbeknownst to them, the hot springs had become a lifeline for this severely diabetic patient. My father has always been the pillar of the family and the sustenance of Yahan's soul, and the building has collapsed Yahan's world in an instant. For fifteen days, Yahan washed her face with tears, and even planned to give up drilling for a while. After all, his father's comfort used to be the biggest motivation for Yahan to drill. At that time, I was working silently in Guangzhou, and I couldn't comfort her. After wiping away her tears, Yahan stood up again, and I still have deep respect for this spirit of Yahan.
At 7:30 p.m. on August 31, 2004, when the company's roller shutter door fell heavily, the team finally achieved the myth of two diamonds, that year, we were the only team in the whole of Meilubei China to connect two diamonds, and we were also one of the three youngest diamonds in the entire brilliant international family. Everyone is happy, Chen Diamond is also happy to get diamonds, his downline Zhang Diamond in Nanning is also on the diamond at the same time, Mr. Yang is on the double diamond, and she has four other departments on the diamond, she is making a lot of money, but what about the people below? What about us?
Yahan never let anyone get close to her Miro Passbook, but all the team, as well as her personal affairs, were generally in my hands, so it was impossible not to let me see it. In the year of drilling, Yahan's monthly income was between 16,000 ~ 22,000 yuan, the year-end jade bonus was 15,000 yuan, and the diamond bonus was 40,000 yuan. As for the geometry of the expenses, there is no way to consider, anyway, the sea is gone, and I will give you a general ledger when I go back. Since then, I no longer dare to talk about 700,000 yuan of diamonds when I give others OPP, and at most 500,000 yuan before tax, I still feel ashamed.
In fiscal year 2004, Meilu China's pre-tax turnover was 21 billion yuan and after-tax turnover was 17.2 billion yuan, which has basically achieved the lofty words released by the senior executives at the conference that year. Today, many people say that the company's president Zeng Tai promised that the United States Road will reach 24 billion in 2010. She can do it!
It was a year of great progress and the most glorious years for the team. Since then, Meilu China and its affiliated diamond dealers have been in a slump for three consecutive years, and many DD, jadeite and even diamonds have abandoned Meilu, which is seven man-made disasters and three natural disasters! Many weighty "corpses" were created after this. In 2004, it is destined to forever "go down" in the history of Meilu. And I don't know how many 2004 will be in the future, so it depends on how long Meilu can stay strong in China? As long as the system of Meilu does not change, such a tragedy will always be with the people of Meilu.