Chapter 19: Severe Winter

When I first joined Meilu, I was excited and happy, although the material was empty, but the spirit was full of confidence, and the daily "N talk" was unusually fulfilling. At that time, Meilu had begun to slowly come out of the frozen period, and every time I went to the store, it was crowded, and I didn't think about it within three or four hours, which also strengthened our psychological expectations for the brilliant future of Meilu. At the same time, when promoting newcomers to buy goods, we are also more at ease, how do you do Meilu if you don't have enough stock? If you can't ask for a shower gel, you can go to the company and queue for three hours!

The public security bureau is also very strict in monitoring the United States, and from time to time I hear that a certain American road venue has been copied again, but the leaders will tell us that it is the inevitable outcome of some banned pyramid schemers and ** Gong elements mixed into the United States, what is the harm of the pure market to us? So the news didn't have a negative impact on us at the time. I remember that Director Pan, who joined Meilu in 1996 (Jade in 2004), also entered the police station twice for this reason, and was also repatriated as a blind stream, which was talked about by everyone as a model of "perseverance until success", inspiring countless newcomers to work hard.

At that time, we never did preferential customers, as long as we joined, whether we did it or not, we were all sales representatives, and the popular saying at that time was called "occupying the card seat", to put it bluntly, it was enclosure - first circle in and then slowly follow up, so as not to let others take the ID card to grab the first, then it will be a big loss. We demonstrate everywhere, OPP, whether to buy or not, no matter whether to do or not, take the ID card to get a card first, anyway, the service customers are also to buy, to buy the goods on the new card, the 60 yuan rushed out, the vigorous card movement was launched.

A few months after joining Meilu, on January 4, 2002, the company suddenly announced the suspension of the sales representative card, and the leaders had been prepared for this sudden market rectification. Since 1995, Meilu Company has stopped three times and changed five times, which year will it not be rectified for three or four months? Everyone is optimistic that the rectification will be over in April at most.

The shop is still getting hotter. I remember that in March, the company had a batch of special Duobao (children's multivitamin) gift boxes, and then 85% off after the 80% discount, and the entire Tianjin market was limited to 500 sets, which was a godsend opportunity to promote customers. After getting the news, we mobilized the department overnight, together with other goods to be beaten, and collected 200,000 yuan that night. In order to ensure that we would be able to buy the goods, Lin Chao and I set off as an advance team at less than four o'clock in the morning the next day. In the north of March, it was dark and the wind was biting, and it was just half past four when we rode to the company. I thought it was the earliest in Tianjin (the company opened at 10:30 in the morning), but when I got there, I saw that there were already six people in front of me. Finally stayed up until more than nine o'clock in the morning, eight or nine hundred people had gathered at the door of the company, three floors inside and three floors outside, we were squeezed into the innermost, and breakfast could not be handed in. When it came to business hours, the company was slow to open. Of course, the company can't open the door, because the company's roller shutter door has long been squeezed out of shape by us. In the end, the company employees had to run out and beg everyone to give way. When the door finally opened, the flow of people poured into the company like a tidal wave, and how many shoes were on the stairs, paving all the way. That day, when we finally walked out of the office with the goods, it was already 11 o'clock in the evening. At that time, Meilu was so hot, and I experienced such a terrible experience more than once (during the SARS epidemic in 2003 and the out-of-stock in 2004). Whenever there is a storm, I stand in the front row of the team - from the day I joined Meilu to January 10, 2008, I left Tianjin, those singing and crying dedication mentality......

The turbulent and disorderly market finally led to a stern announcement on April 1 that the rectification was extended indefinitely. On the day of the announcement, the company suddenly quieted down, and there was not even a figure in the store. We went to the store to make it easy to make an order, pay the money, pick up the goods, and 10 minutes before and after, which was easy. To be honest, I was still very glad that I didn't catch up with the original stock in 1998, and now I finally have the opportunity to win at the turning point. At that time, our team was still very weak in Tianjin, and we really needed such a respite. Everyone slowed down and waited and watched, but we had to hurry up and fight for the top.

Although the mentality is optimistic, the practical difficulties are still difficult to overcome. Not being able to apply for a sales representative card means that the bonuses sent by newcomers and sales purchases cannot be directly remitted to the newcomer's account, which will not only seriously affect the credibility of the newcomer's career, but also the development of the downline (that is, the partner of your team, which may be your front row or your front row) will also be more constrained. Under the guidance of Mr. Yang in Shanghai, we quickly determined the countermeasures:

(1) Fully lead individual sales (everyone needs 9%), and use sales to make up for the decrease in revenue caused by slow referrals.

(2) All the newly recommended in-depth partners are hung under the sales representative card in the form of preferential customers, and the sales representative manually calculates the bonus according to the actual structure of the group, and distributes it in cash.

Since then, this method of operation has been implemented in major systems and teams of Meilu, especially those college student teams that are not allowed to join by the country's "Direct Selling Law". Although the company has repeatedly ordered it, people who are eager to succeed are still repeatedly banned, and whoever stops is a fool! All the newcomers are lined up horizontally under the sales representative card in the form of preferential customers, and then the bonuses are calculated manually according to the group structure. This approach has led to a number of unexpected problems. But when we heard on the Success Ridge that the preferential customers under the diamond were hanging for more than 100 generations, the sense of crisis in the market forced us to take risks step by step.

The biggest trouble with the new way of operation is not the cumbersome manual calculation, but the distribution of taxes. As we all know, due to the use of progressive tax rates, all the income of partners operating as preferential customers is remitted to the account of the above business representative, which will inevitably lead to an inflated increase in the income of the business representative, which will lead to an increase in individual income tax, and such a high tax rate will make it difficult for the newcomer to share it per capita (if the income is less than 800 yuan, if it is remitted to the newcomer's account, it will not be taxed), so only the leaders can bear more, and the old people bear less, and the newcomers should mean it appropriately. It was a lot of work, and I don't know how other teams dealt with it, but I was responsible for the allocation of tax rates across the team, and the leaders did a lot of work for that, and I'm going to be fair. However, because the controversy over whether the newcomer should also bear a little bit of the individual income tax has never stopped, and there are not a few disputes caused by this. This situation did not improve until 2003 with the gradual introduction of the dealer system (dealers were subject to a fixed tax rate of 8%).

The earliest conflict between me and Yanan also began here. Zhao Yi and Yanan joined at the end of July 2002, when the harsh winter of Meilu had lasted for 7 months, and Zhao Yi and Yanan had been partners as preferential customers since the day they joined. Zhao Yi and Yanan successively recommended 8 front rows in the following year, and there was depth below, and the whole group of more than 20 people was all opened in a row in the form of preferential customers. At the beginning of each month, I will check the net amount of all preferential customers in the previous month from the iConnect account, and then calculate it layer by layer according to the group structure, and then distribute the bonuses of Zhao Yi and Yanan's group to them at one time after deducting the individual income tax, and then they will forward them to the next level.

The point of contention that we later argued about was not the tax rate itself, but the fact that they seemed to receive less revenue. At that time, they rarely came to the center for meetings, we hardly had a chance to communicate, and even the difference in bonuses I only learned about after the conflict intensified. Yanan buried this matter deep in her heart, and she always thought that I was deducting their winnings. It was a long time before I found out what the problem was, it turned out that Zhao Yi and Yanan had a teacher Chen in his fifties, and every time she reported the sales to Yanan as a net, and I calculated the bonus strictly according to the net amount of the whole group, so every time Yanan felt that their income would be a little less. But they don't want to listen to what I explain anymore, and under the influence of Yanan, Zhao Yi's misunderstanding of me has become deeper and deeper, and they have decided to do Meilu in their own way. In my relationship with Zhao Yi, Yanan really didn't play a good role, as Zhao Yi's wife, she was calculating, vain, and lived the belly of a gentleman with the heart of a villain, and she was never a good woman.

The days that could not be recommended lasted for a long time, and everyone was very hard. On November 1, 2003, Meilu finally opened the recommended floodgates, and the harsh winter that lasted for 22 months finally came to an end. The kind of people who have struggled to stick to their beliefs in the indefinite cold wind have now been rejected as failures and shamelessness by a group of juniors.

After the harsh winter is over, spring is coming in Meilu. Each sales representative can have an average of one recommendation per month, can be overdrawn in advance, the dealer system is also fully implemented, more turbulent recommendation wave is coming, and this time it is more ferocious, fiercer and more ruthless. Since then, "the yellow crane is gone", and the hungry American passers-by finally led to the tragedy of large-scale stockpiling and out-of-stock in 2004. From 2005 to 2007, Meilu has been in a slump ever since.