Chapter 39: The Hatred of Low Folds
In the seven years of Yumei Road, I am not afraid of the cold winter and heat, nor the market turmoil, but also the ebb and flow of the tide, and the most unbearable thing is that people leave and people stay. Whether in the front row or in depth, I clearly remember the whole journey of each partner in the department from conception to birth, from birth to growth, from growth to madness, from madness to death. The clothes are not as good as new, the people are not as good as the old, not to mention how much effort it takes to cultivate a partner who is all-encompassing, and how much time it takes to re-encourage a new person to join, just the feeling of fighting side by side and relying on life and death is the most reluctant. While chanting slogans, he retreated involuntarily, watching them run out of oil and lamps one by one in the low-fold bloody rain and bloody wind, and it was only heartache. Without their former "deaths," I would not be born again today...... It was at that time that I began to reflect on the long road of beauty.
In the face of low folds, the leader of the team first insisted that it was a fake; Later, when it was found out that it was indeed genuine, it changed its mind, and only more professional nutrition and beauty could provide value-added services and retain customers; Later, I began to analyze why low discounts do not make money, that is to say, those who have low discounts will one day run out of food and withdraw from the market, this is a marathon of endurance, and tomorrow's world must belong to us who adhere to business ethics. In order to stabilize people's hearts, we really didn't have to worry about it at that time.
Ma Yu was Zhao Yi's first partner, and he was naturally close to me from the day he was born. Part-time Meilu has been working hard for almost two years, and she has been working hard to stick to personal sales, as 9%, her biggest puzzle at that time was why there were always so many low discounts. I succeeded in convincing her that her efforts were not enough, and that there was still a gap in her professional standards. In the end, I had to tell her that if there is no low discount, we will sell more and make more money, if there is a low discount, we will sell less and make less money, and if there is a low discount, we will lose money and lose time, and it is better to watch more TV at home if we have that time. She finally started to fight, as a part-time job, her spare time was not much, and in the end, she decided that she had not grown because she had no full-time time. I started to panic, and after communicating several times, I couldn't stop her, and she finally resigned. Two months after full-time, Ma Yu fell in a "pool of blood".
After Ma Yu's "death", whenever I heard that some departments wanted to work full-time again, I was so frightened that I hurriedly communicated, and even coaxed and coaxed them to resign in the cradle. If you want to work full-time, unless you are already firmly above DD, or have sufficient funds, connections and influence, even if Meilu does not receive any income for a year, it can still support all your expenses. But at that time, many partners quit their jobs as soon as they reached 12% and went all out. For the sake of the leaders' goals, dreams and overseas travel, how many people "died" on the way to the charge, and how many people survived in the low-end storm. The newcomers are a batch of "dead" people, so that I am a little reluctant to come out when there are newcomers who are interested in it later, and they are sent directly to the morgue in less than two months, what is the point of everything? It's better to raise it for a while, and then talk about it when the low discount stops!
Through several silver medals, most of the more than 200 customers I accumulated before and after slowly dissipated in those low-cost years. Once, to my four-star customer Sister Ma delivery, Sister Ma's husband took a 6.8% off business card and pointed at me and scolded me for half an hour, and I could only face the spittle Xingzi and resolutely resist, we always abide by the guidelines of Meilu, that is, never low! I tried all the rhetoric and couldn't convince the customer, he just thought I was a black-hearted businessman. In the face of the confused and helpless eyes of my partners, I actually empathize, but there are many situations that I can't explain to me, because it will only accelerate their despair of Meilu. When I stepped out of the door of Sister Ma's house, I saw that every door in the corridor had a 6.8% discount on the door. In those years, low-discount "scalpers" inserted business cards into thousands of households in Tianjin. I collected a lot of these business cards and sent them to the company, and the operations officer of the sales rules team of the company's business department would thank me very graciously, and then there was no follow-up.
It's not difficult to find these people, but it's hard to find the high-level Meilu who is hiding behind these people and supplying them for a long time. These low-discount delivery people are not Meilu people, it is pointless to catch them, and the company cannot use family law against these non-Meilu parasites. They are just grassroots people who run errands and work hard to eat, and they still have bosses above them, and the high-ranking people of Meilu are directly supplied to these bosses. This is a complete chain of traditional business interests, and this chain cannot be broken if the source cannot be found. Usually, the line of diamonds is 5.7% off, diamonds 5.8% off, jadeite 5.9% off, "scalper" boss after receiving the goods and then wholesale to those who want to make money at a price of 6.2 or 6.4 percent, and then they are sent to thousands of households at a price of 6.8 percent.
In the past few years, too many leaders have sold their houses and cars and sold cars, while grassroots American roaders have always lived in hunger and cold, and even though many high-level people have bought cars and houses, they have also owed a lot of foreign debts. On the contrary, it is the horses who deliver at a low discount that all have both garages and houses, and they live more nourishingly than the DDs of Meilu. As far as I know, the monthly delivery amount of the most ordinary low-discount horse boy is generally not less than one silver medal, so there is at least three or four thousand net profits per month. Don't use it for yourself, don't follow the meeting, don't demonstrate, don't serve, and when you get bigger, you can stand on your own and buy goods independently as a boss, which is really a lot better than being a beautiful road.
Many people may be puzzled, why should they be discounted when they are on diamonds? There are many reasons for this. In fact, many outsiders and even a considerable number of grassroots Meilu people have misunderstandings about Meilu. For example, many people think that as long as they are on the diamond, they can have money and leisure, shelter five generations, but they don't know that diamonds are only your performance this year, and when it comes to next year, your performance may not be diamonds, after all, the pipeline of the American road business is composed of grassroots American road people who do not make much money and even have to borrow money to make a living, and the water pipes cast by steel will still be corroded, not to mention the flesh and blood that have thoughts and emotions and have to eat and live? When your performance is no longer a diamond, the company will naturally not give you a diamond return, and no one is stupid than anyone else. But the company will still keep your title so that you can better call on the market and stabilize the team. This is given for free, and the company does not have to pay any cost anyway.
Only a robust market can give you the protection you need, no matter what the award is. But such a market requires you to work hard year after year, you need to work hard at any cost, and you need to work steadily step by step. A steady silver medal in two years, a steady DD in three or five years, a stable diamond in seven or eight years, and as for the crown ambassador, I am afraid it will be difficult for you to achieve it without 20 years of skill. But this speed is too slow, and your leaders at all levels are waiting for you to wait until the flowers are grateful. Even when it comes to diamonds, its income is only a petty bourgeoisie at best, how can it attract the discerning attention of the mainstream elite? The 9 types of 12 bonus systems give people endless imagination, so Boss Tan from Malaysia will say that "speed is everything", which shows that he has long been aware of this. If you can succeed quickly in a short period of time, then this "business" will have infinite charm in an instant. Especially for the toiling masses who are still languishing at the bottom and the white-collar workers of the company whose work is precarious, the opportunity for quick success seems to open a door to heaven in front of their confused eyes overnight. The system, from the very beginning, played the role of a dream accelerator, and provided sufficient horsepower for later hoarding and low discounts.
As a successful person in the eyes of the department and everyone, the tragic loss of the market may not be seen by many departments scattered all over the country, but because of the loss of the market, the award is not guaranteed and cannot participate in high-level overseas travel, then everyone can see it, and the matter is big. In addition, overseas travel has always been the only way for high-level people to fool newcomers to join Meilu, not allowing them to share photos of overseas travel at the conference, and to promote their seemingly successful lifestyle, many high-level people really don't know how to wash the brains of newcomers, so low-discount release has become the most convenient channel to keep the award. It is true that the low discount will cause the senior to lose a lot of their existing income, but the loss of the influence of diamonds is a catastrophe for the entire market. Which is more important? No matter what the cost, it must be done, the question is only how to do it.
The other type of low-discount high-level is for drilling or hitting higher awards. When the founder of Meilu visited China in June 2005, he personally met with a new crown ambassador for the 2004 fiscal year. The new ambassador achieved the title of Crown Ambassador on August 31, 2004, but in September, his national market suddenly shrank into a DD. I'm sure that friends who know a little bit about Meilu will gasp after hearing this, the question is where did all the goods he bought when he was the crown ambassador go?
There is also the last type of low fold, these people pretend to be American passers-by to mix in the system, or they are former American passers-by, and later they have finally become understanding people after seeing the world through ups and downs. On the one hand, they receive goods at low prices from the hands of the "dead" Meilu, and at the same time use their virtual team to purchase a large number of goods, commercialize and systematically engage in low-discount business, and obtain a lot of profits. All the American passers-by in the world are their free propagandists, so why not?
Ge Diamond, which belongs to the Cheng Yaofa system, is a side branch of Brilliant International, and its direct start is a household surnamed Zhang Mingzhu in Tianjin, and then it is a jade household in Weihai, Shandong. As the first diamond in the Tianjin market, its position as the market leader has not been shaken for many years. You can even find her glowing image in any successful person at the end of Career Opportunity (a career manual commonly used by American passers-by). On the evening of October 12, 2001, the third day I joined Meilu, I had the misfortune to listen to her speech at the company, and the level of her award was truly deserved. Afterwards, I jokingly said to Yahan that I was glad that my desire to succeed was strong enough, otherwise I would have lost confidence at her level. To be fair, the diamonds on the kudzu diamond are still real money, but in 2004, the kudzu diamond won the double diamond is not so glorious, and there is no large number of low discounts at the bottom, how can she have such a look later? In 2005, Kudzu fell back into diamonds, and finally saved a little face as a "successful person".
Wang Huanzhang is the first jadeite household in the Tianjin market, as the ***** of the transcendence system in Tianjin, as an old American road with older qualifications than Ge Diamond, his family's inventory is not less than 400,000 yuan all year round. She was the initiator of the low-discount beauty road in Tianjin, so much so that once when she and a group of "scalper" bosses were plotting to release goods in a restaurant, they happened to be listened to by a family of gold medals Zhou Lao, who was hanging in our center. Wang Huanzhang came out of the line of drills under Mr. Pei, and under Mr. Pei there was a diamond Tan Sun (his team is called the Sun System), and under Tan Sun there was Cui Diamond, this whole line, except for Tan Sun, I don't know much, everyone else is low, and there is almost no exception. What is ridiculous is that on the proposal of Meilu Company to strictly prohibit low discounts, the autographs of these so-called successful people are signed, and they are also openly hung in the store to show off the market.
Don't ask me why I know so well, there are no impermeable walls in this world. When the director of operations of the company's business department secretly told me that Ge Zuan and Mr. Pei had a low discount, I was so surprised that I didn't know what to say. I asked, "Why not grade eight (the harshest punishment in the company's Code of Conduct, which is equivalent to dismissal)?" "The chief of operations said there was no direct evidence! Isn't the company able to track every bottle of product through electronic scanning? Is it really that hard to find evidence? The reason is actually very simple, if Ge Zuan and Pei always collapse, then half of the turnover of the Tianjin market will be gone, what does the company rely on? Mr. Zheng of Tianjin Company also wants performance and food. It's a pity that those grassroots American passers-by were asked "how much discount do you sell" as soon as they went out, and the newcomer fainted on the spot!
As for those diamonds and drills in Beijing, they are much smarter than Ge Diamond and Mr. Pei, they are well versed in the truth that rabbits do not eat the grass next to the nest, so they never release goods in Beijing, and put them in Beijing is not a disaster for their own market? No matter how anxious you are, you can't pull it in your own backyard! So, they put the goods in Tianjin. A well-versed side department, DD, whispered to me that every weekend night, high-level people in Beijing drove to Tianjin to pull goods, a car of nutritional products of at least 400,000 yuan, and the highway exit paid with one hand and delivered with the other, and the payment was cleared. He told the details so eloquently that I had to suspect that he himself was in the middle of it. It's a pity that my head was too elm pimple at that time, and he actually despised those so-called high-ranking people with righteous and stern contempt, and he never mentioned it to me again, and I missed a good opportunity to make a fortune, an opportunity that could have changed my life.
There are also those high-level people in the Northeast, as the first big city after leaving the customs, Tianjin has naturally become their first choice for releasing goods. In April 2003, when I attended the Northern District Golden Medal Tourism Seminar in Huairou, Beijing, I discussed this matter with many Golden Medals from Northeast China. In fact, I don't think it's unusual at all that the system with the largest number of people in China is crazy about low discounts, but when I asked whether the crown system in the Northeast is 20% off, Shenyang Jinzhang in the same room said to me with a smile that no one sells goods at 20% off in the Northeast, no matter which system he is!
As for those discounts that are lower than 6.8% off, many of them are done by grassroots American passers-by who can't digest them after hoarding goods. Most of them owe huge foreign debts, and it is difficult for them to be as calm as when they release their goods. In those years, many newcomers to the system and team stocked up with 80,000 yuan for silver medals as soon as they came up, which made us so thrilling. This kind of self-destruction is a far-fetched way in our eyes, but it can do a lot of people in full swing. The faster you succeed, the more new people you will attract, and some of the advanced ones are really good at it. The company once caught an ordinary dealer in Shenzhen who was 4% off the United States Road, but they have decided not to do it, and you have an eight-level punishment and a fart, but it is just a few more knives on the "corpse".
For low discounts, of course, the high-level people don't have much money to make, and the profits are given to the "scalpers" and customers. Excluding 21% market development bonus, 4% leadership bonus, 2% ruby bonus, and 1% pearl bonus, they are only waiting to sit and get the Q12 stable bonus, jade bonus and diamond bonus at the end of the year. Of course, DD can't afford to get a low discount, and all the bonuses before 21% are put in, which is only 6.8% off, and that's just the terminal sales price of the "scalper" to deliver to customers, and there are additional discounts for large quantities or wholesale.
As for how to do the goods without being discovered by the company, this is a lot of exquisite, first use the ID card of a non-related person to start a sales representative card under the small department of their own depth, and then under this card to do more than 100 preferential customers, each preferential customer card is only a few thousand yuan per month, and a virtual ruby was born. Even if the company gets a low-discount sample and confirms the provenance of the product, they can also push it all away, anyway, that ruby doesn't know what Meilu is, eight is eight levels, what does it matter? Besides, there are also inconsequential DD departments above, and at most they will be held responsible for poor supervision, and it is just enough to bear some relevant responsibility. Some diamonds are crazy low-discounted, while some diamonds are small-scale play tickets. They condemned the low discount in front of the big department, but secretly used the card of the small department to make a limited amount of blood, reach overseas points or enough relegation, and accept it when they see it.
It's a blessing to be able to get it when you see it, but in fact, those low-level seniors are also very hard-hearted, and when their respective goals have been achieved, they want to stop, but it's also "easy to get on the thief ship, and it's difficult to get off the thief ship". What do you live on if you don't supply those "scalpers"? So the "scalpers" threatened to take the low-level evidence that if they stopped supplying, they would hand over the evidence to the company, and they couldn't cut off other people's financial and their own livelihoods, so they had to continue to low-turn, which was quite similar to the "fairy jump" in the early years. I know that many high-level low-level low-level folds in the end, in fact, I am also very painful in my heart, on the one hand, I want to be righteous and awe-inspiring, but on the other hand, I am coerced by others, and I am noble in front of people, and I am guilty later, such high-level people are really not one or two.
From October 10, 2001 to the evening of September 29, 2008, in my seven-year career in Meilu, two years were spent enduring the pain of the company's suspension of recommendations and the difficulty of the team to expand, two years were wandering around to open up the market, and six years were struggling against low discounts. Few people would have thought that the low discount is the devil who ran out after Meilu opened Pandora's box. In October 2002, the company announced the latest customer preferential plan in the member magazine, that is, from October to December 2002, each new preferential customer card can enjoy three consecutive "buy 500 and get 60 back", that is to say: each card needs 60 yuan, and each purchase only needs to pay 340 yuan (500×0.8-60=340), and the 6.8% discount is how it comes. Here, in addition to recovering the cost of applying for a card for the first purchase, the next two purchases can be sold at a discount of 6.8% without paying any additional costs. As a result, the American passers stopped talking about OPP, and asking for ID cards everywhere became the most important job for the American passers-by in those months. Since November 2002, 68% off the market has begun to spring up like mushrooms after a rain, and since then it has been out of control, and finally reached its peak in 2005 and 2006. Since then, 6.8 has become the most feared killer feature for all American passers. Naked cash incentive plan, but who is to blame?
From 6.8 discounts, 6.5 discounts, 6 discounts, 5.5 discounts, 5 discounts, 4 discounts, and even 2 discounts, Meilu people continue to write miracles in business history. A few days ago, a friend in Nanchang bought a 2% off Ace, and when she asked me to help with the identification, I didn't hesitate to tell her that it was a fake. The total commission allocated to Level 20 dealers in the 9 types of 12 bonus systems is 54.3% of the net turnover, even if the Crown Ambassador puts a 2% discount on the low price, it can't hurt it. But when I got the sample from Nanchang Express to Suzhou, I couldn't help but call her, and I said to her, "Who did you get the goods from?" How much such goods I want! "I also want to be a "scalper" in Meilu, this is a rare business opportunity! I really don't know how many goods the friend who sold her products stocked up at the beginning, and how much debt he owed, so that he had to put the goods away at a 2% discount when he left Meilu. Who can afford such a huge loss!
For low discounts, the company mostly turns a blind eye, anyway, no matter how low the discount is, it is from the store 20% off the goods, and the loss is only the individual dealer, and there is no damage to the company. In addition, the appropriate low discount of dealers can expand the use rate and reputation of the company's products. Of course, the market response is too violent and not good-looking, after all, the company's positive image has to be maintained in every possible way, so it is still necessary to appropriately "shoot" some "red apricots" out of the wall. So grasping the big and letting go of the small has become the company's specialty in those years, and it is always necessary to give an explanation to the majority of American passers-by, and it can't be seen at all!
Ms. Lu, a veteran of the Tianjin market, belongs to the Canadian market, and she is an associate professor of economics at NTU, and she has been the youngest member of her family since her aunt from the United States brought Meilu back to China. In 2005, she just sold a blowout at a discount of 7.5%, and was recorded by the company and given a seven-level punishment (that is, canceling all bonuses, overseas travel, awards, dealer status, etc.). In 2006, Sister Fenghua, the crown ambassador, led its five diamonds (including double diamond Lingwei) to be at a low discount, but it was only punished by the company's seventh-level punishment. I wonder how long the company will fool the majority of marketers? Every time I see a notice in the store saying how many dealers, how many silver medals, and how many DDs the company has punished at eight levels this year, I never disclose the specific name and card number. In fact, there are not many higher-level punishments, and they are only reported internally to a certain level of high-level, which is also anonymous.
In the past 15 years, the company has fired more than 500 diamonds from the eighth grade, but why is the low discount still spreading and expanding? Is it a disconnect in training, or is it a bad culture? Is the system always copying wrongly, or is it fundamentally the system that is inducing? This is a question that I finally figured out in my last year.
Imagine, there is still a difference of 300 yuan on 3% (1600 yuan net), can you buy it back? If you don't buy it, you won't have a penny bonus this month; If you buy it back, you will receive a bonus of 162 yuan, and the 300 yuan product can be sold again next month. What about the difference of 9% (9,600 yuan net) over 3,000 yuan? What about the difference of 30,000 yuan on the silver medal (80,000 yuan net)? What about the difference of 300,000 yuan on diamonds? If you have less replenishment, you can still use it for your own use or sell it again next month, but what can you do if you can replenish more than low-discount shipping? You can't leave it at home and wait for it to expire! Anyway, the bonuses and awards are already in hand, and spending money to buy some overseas travel and influence is not a good deal. Some diamonds in Zhanjiang even did not hesitate to borrow usury to buy goods to the top position, and then shipped them at a low discount to repay foreign debts, and its final tragic outcome can be imagined.
In 2005, a "scalper" in Tianjin found Yahan through a 9% who had followed the team, and asked for 800,000 yuan of goods as soon as he opened his mouth, and paid the bill in cash, on the condition that he would give up all the bonuses of Jade, Yahan sternly refused. Obediently, 800,000 yuan, can you imagine how much other high-level goods are released each time!
In the low-discount years, Tianjin has become the hardest-hit area, and Shenyang and Shanghai are known as the three major low-discount sources. In 2005, when the low discount was the craziest, the monthly turnover of the Tianjin market was 10 million yuan, of which 7 million yuan was low discount, not counting the goods from Northeast China, Beijing and Hebei. The cornerstone of our team has been lost little by little in the horrific years. The size of my personal department, which used to be nearly 50 people, had shrunk to no more than five people before I left for Guangzhou in August 2005, and it was only a year before and after. There's nothing like a customer saying, "How much do you sell?" "It's even more heartbreaking for Meilu! The directors still have faith to support, but what about the newcomers? What about the 3%, 6%, 9%? In the face of low folds, they can only fall headlong. No matter how much professional training there is, no matter how much emphasis is placed on mentality and belief, there is no way.
The low fold, just like the cancer attached to the heart of Meilu, gradually spread to the whole country with the continuous expansion of the market, and intensified. It's like your shadow, and it follows you wherever you go. As a loyal Meilu person, you can only pray for cloudy weather or rain today, but Meilu is obviously a career under the "sunshine", and you can't avoid it at all! The low discount has ruined the simple and fragile dreams of many American passers-by! I hate low-discount, and I hate those high-level who release goods, but I hate the system of inducing hoarding and forcing people to lower discounts. The hatred of low folding, this hatred is endless!