Chapter 392: Landing in North America
At present, the two largest ticket warehouses in the world are naturally Chinese mainland and North America.
Other box office markets, such as Europe, Japan and South Korea, Australia, South America, etc., are also not bad, but they are a bit different from the above two volumes - Europe is a bit of an exception, and if you count all of them, it is quite strong, but in so many countries, the distribution and promotion of movies still need to be done separately in many cases.
And in addition to these places, such as Africa, the Middle East, etc...... This box office contribution ability is too poor.
If a movie wants to be successful, Chinese mainland and North America are the two main battlefields.
The success of "Demacia: Glory" in the Chinese domestic market is unshakable. At present, the relevant consulting industry, the final box office target estimated for "Demacia: Glory" is 5.7 billion yuan - exceeding the previous record left by "Wolf Warrior 2".
When converted to US dollars, it is about 850 million.
This achievement, in any case, has been able to ensure that "Glory" makes a lot of money.
But that's just the domestic box office market.
Two weeks after its domestic release, "Demacia: Glory" has also begun to be released in major regions around the world.
When the League of Legends World Championship was in full swing, "Glory" landed in North America.
The popularity and influence of the finals can be spread to the whole world, especially this year's finals, where the United States started.
On the first day of its release, "Glory" earned $18.8 million at the North American box office.
It's a bit of a bad score, not how good it is, but it's not bad.
If there is a box office market in the world that is the most exclusive, North America must be the number one.
Hollywood-made movies have exported American ideology to the world. However, there are only a handful of films from other countries and regions that can achieve good box office results when they enter North America.
In this context, it is already okay for Dimension Entertainment's works to sell more than 18 million US dollars on their premiere day.
The IP of League of Legends must have given a lot of blessings.
However, having said that, LOL is not as hot abroad and in North America as it is in China and South Korea.
For players in the European and American world, their favorite game type is still the Tutu type of game. Even in terms of the MOBA genre, LOL has an opponent in the world, and DOTA.
DOTA also has a sizable group of fans in China, but purely in terms of audience, it still can't compare to League of Legends. However, DOTA is better in the European and American world than in China, and may be more powerful to fight with LOL.
I won't talk much about this kind of topic of war, it needs to be explained that the IP of League of Legends must have a certain effect on the addition of "Glory" at the North American box office, but it is not as obvious as in China.
However, the evaluation of the movie is not bad. The freshness on Rotten Tomatoes reached 85%, which is not bad, at least it has not received widespread criticism, and the audience's reputation is okay.
Subsequent box office results climbed slightly, and the box office finally reached $87 million in the first week.
The North American market has been shaken to a certain extent.
Although this performance is not a breakthrough achievement like in China, it is still the beginning of a successful film.
Not to mention, this is still a movie from China.
At the end of the League of Legends World Championship, the movie had been released in North America for almost two weeks, and the North American box office of the movie had reached $140 million.
The results trend is relatively stable, and although there is a certain decline, the unexpected decline is not serious - at least it is much better than many commercial films in Hollywood.
This incident has caused a certain degree of shock to Hollywood.
How many years have I not encountered that a film made in China can achieve some success in the North American market? It even overpowered some local commercial films that were released at the same time!
What surprised them even more was that the level of production of this movie was beyond their imagination.
Chris. In a talk show in the United States where Evans was invited, the host asked, "Chris, what do you think about starring in a movie made by Chinese?" ”
"I thought the film itself was good, the script appealed, the characters appealed to me, and I thought the film could be a success, so I went. What's more, life always needs some new attempts and challenges. Evans said that he wouldn't be stupid enough to say that he was attracted by the high salary.
"You have a good eye." The host exclaimed, "Actually, I didn't expect that China's film desert could actually make such an excellent work." ”
Evans came with a mission, and the filming contract he signed with Dimension Entertainment included a treaty to cooperate with North American publicity.
Then you have to say good things about the movie.
He said with a straight face: "You can't say that. China is an ancient land, and they have a long history and culture; Since the beginning of the new century, they have also developed very rapidly, and the film market there has been very large, and in terms of total box office capacity, it is no less than that of North America. And their movies also have a lot of good works. Wedo Entertainment is especially an excellent film company, if there are gamers, you must know the game "Taiwu Picture Scroll 2", yes, they made it. And before that, they also had a "Martial Arts Grandmaster: War", which also achieved good box office results in North America. ”
"'Demacia: Glory' is a film made in the magical world of Europe, and I don't think it's too surprising that it has been even more successful with us."
The host was also greeted.
'Dimension North America' has been established for so many years, and its development is quite good.
From just one office in North America, they can independently handle some publicity work in North America, and now, they have established a certain cooperative relationship with some Hollywood-related companies, and have the ability to cooperate in film distribution......
There is still no problem in engaging in propaganda of this level.
The host continued to ask some questions related to the movie, and the two were considered to be the guests of honor, and then the show ended with the applause of the audience.
It's not clear how much publicity there is, but when Chris. Evans complied with the contract, participated in one show after another, and on social networks in North America, when the promotion of "Glory" was rolled out step by step, it could always bring a certain effect to the subsequent development of the movie box office.