"Demacia: Glory" was released in October.

October of every year is a very important month for the LOL circle.

The League of Legends World Championship usually starts in October.

This year is no exception.

In the opening match of the finals, there happened to be a team from China competing against a team from the United States.

On the eve of the war, there was a little story on the commentary seat.

There is still a long time before the game starts, and the three commentators of Dimension Entertainment are chatting and chatting on the commentary platform, and of course they talked about "Glory".

At this time period, when it comes to League of Legends, the movie "Glory" will inevitably be talked about.

It's been a long time since the game started, and it's normal for the commentators to talk about this movie.

"Have you seen the movie "Demacia: Glory"?" The narrator, whose name is a doll with a touch of green hair on her head, first brings up this topic.

His old partner, Comrade Miller, reacted greatly: "Aren't you talking nonsense, you must have seen it!" ”

"I watched it late." The doll said, "I just watched it the day before yesterday." There were too many things in the eleventh day before, and I thought about squeezing time to come out and watch in the middle of some work, and bought tickets twice, but it didn't work. The day before yesterday, the day before I came to the United States, I was finally empty. Originally, he said that he was going to book me a morning ticket, but I said no, I wanted to watch a movie, and then I booked an afternoon ticket, bought a movie ticket for noon, and almost missed the plane. ”

"You're hard enough, you."

"I cried after I saw it." The doll said in an exaggerated tone.

"Huh?"

"I really cried." His tone became very emotional, "I have no regrets in my youth, do you know this feeling? ”

"I can relate to it." "It's like IG winning that year. ”

"Yes, yes, that's pretty much what it feels like."

"IG won the championship that year, and after holding it for so many years, it is really a big breath, I feel that I have been doing the League of Legends e-sports industry for so many years, and I finally feel that the efforts of Chinese e-sports people are not in vain. The movie "Demacia: Glory" also has the same effect. ”

The doll said: "Special thanks to Wedo Entertainment, thank you penguins." It is said that the production investment of the movie "Demacia: Glory" alone is as high as 800 million yuan! An investment of this magnitude, even for a top Hollywood production, is pretty much that. ”

"However, as an audience, we will definitely be very supportive when we see such a good work made with heart."

"Yes, now it is said that the box office of "Glory" has exceeded four billion, and in April next year, there will be a League of Legends movie, "Night Hunter", to be released. As you can tell from the name, this is an independent movie of VN, so please go to the cinema to support it when the time comes. ”

"VN, I'm looking forward to it."

"Alright, without further ado, the game is about to start!"

……

Over the years, the League of Legends finals have been very popular.

This year is even more so.

"Demacia: Glory" and the League of Legends World Championship, two huge traffic topics appeared together, which undoubtedly pushed the popularity of LOL-related topics to the highest.

In fact, regarding the marketing of combining these two topics, Wedo Entertainment has already made relevant plans.

It would be a fool not to take advantage of this heat.

It's a pity that the release time of "Glory" will be more than a week earlier than when the World Finals start, otherwise, the effect of the linkage between the two will be even better.

But it still works well.

With the traffic of the Global Finals, there will inevitably be a lot of e-sports viewers who will be converted into moviegoers of "Glory".

At the same time, the penguins' side was not idle.

Their operational propaganda department is also quite strong and capable. At the same time, they also took advantage of the traffic of "Glory" to divert traffic to the World Finals.

In fact, there is still a big difference between the audience of movies and the audience of e-sports in LOL.

A considerable number of people who went to the cinema and contributed to the box office of "Glory" didn't even play the game.

But that doesn't mean there's no chance of conversion.

Through movies, many people who are not gamers become interested in games and become e-sports viewers or gamers, which is obviously very operable.

And that's exactly what happened.

During the period when "Glory" was released and the League of Legends World Championship began, LOL, a game that can be regarded as an advanced age, has once again become popular!

This is not unusual at all.

Every year, during the time when the finals are playing, the number of people online in the game League of Legends will skyrocket wildly.

But this year, things are very different.

While the number of online players in League of Legends has skyrocketed, the return of old players is greater than in previous years, and it has even reached the strength of IG when it won the championship.

Obviously, in addition to the return of old players brought by the finals, the movie also contributed a lot.

More importantly, the influx of new players, which has been a bit weak for many years, has become especially high during this time.

LOL is a game that can certainly be regarded as a national game within Chinese mainland, influencing a generation of young people. Under such a high level of popularity, the younger generation of players, to be honest, have almost been harvested. If you want to play this game, you have been playing it for a long time; If you don't want to play, it's hard to attract them with general propaganda methods.

However, I have to say that if you use a movie that is popular all over the country and treat it as a large-scale promotional film for the game, then you still need to think about the effect? Definitely strong leverage!

The traffic rate of new players who has not moved for many years has increased significantly during this time!

For the entire IP of League of Legends, games, e-sports, movies, ...... These things all go hand in hand.

The film "Glory" has of course benefited from the successful development of games and e-sports, otherwise even if the quality is good, it would be difficult to achieve such a popular result at the beginning of its release. And while it is profitable, it also brings positive feedback to the game itself.

This is mutually reinforcing.

Throughout the League of Legends Finals, the box office continues to soar. Before the third weekend, the cumulative box office of "Glory" had reached 4 billion.

And at the end of the finals, the cumulative total box office of this movie, after a month of screening, came to forty-seven.

It is conservatively estimated that "Glory" will continue to be screened in cinemas for a month and a half to two months, and maintain a fairly good film schedule.

In this case, breaking 5 billion is a certainty, as for 6 billion, it may still be a little difficult, but there is a chance to hit the record of 5.6 billion left by "Wolf Warrior 2" at the highest Chinese box office!