Back in Shenghai, Fan Zhe dealt with some of the work on "Taiwu Picture Scroll 2" that he had been squeezing for a while, and then adjusted his focus to the post-production of "Hell Apartment".

In fact, during the filming of "Hell Apartment", a lot of post-production work was already being processed.

Even, before the crew was even built, the company had already set up a project team for "Hell Apartment", and some artists were transferred in to draw various art resources.

For example, the blueprints of various ghosts — nay, demons — were used as a reference for makeup artists to apply makeup to special actors. At the same time, these design drawings are also imported into the 'Dimensional' system, and the images are used for the calculation of the fine model.

And when Fan Zhe led the crew to shoot all over the country, the art team was also not idle.

In charge of the work of the art team is Sun Yilang. He led an art team of dozens of people to draw a large number of fine images according to the storyboard script and Fan Zhe's requirements, and reserved them for calculation.

It is precisely this large amount of preliminary work that allows the film to enter the follow-up project immediately after the filming is completed, without too much delay.

Otherwise, with the number of special effects of "Hell Apartment", it is almost impossible to complete it in about a month.

In the process of participating in post-production, Fan Zhe also learned from Ye Jiayi about the new movie "Happy Affair of the God of Wealth" invested by "Rainbow Entertainment", which would collide with his own "Hell Apartment".

Fan Zhe has nothing to worry about this.

He said to Ye Jiayi: "I can leave these things to you with confidence in the amount of film scheduling and resources, and I also believe that you can handle it." As for the quality of the film, leave it to me and I will do my best to do it better. ”

Ye Jiayi glanced at him and said, "I didn't expect you to be able to help you. ”

"Then what are you telling me about?"

"Just complain, who else can I complain to you but to complain? To the company's employees? ”

The words were complaining, but Fan Zhe didn't feel anything, but felt a little warm in his heart.

He said, "Thank you for your hard work." There's no need to care so much, just do our own thing. ”

"Hmm."

……

Back in her office, Ye Jiayi turned back into the decisive female president.

While urging Wu Jingtong to invest more resources in promoting the movie "Hell Apartment". Especially the precise positioning of the publicity, try to push the film to those horror movie lovers.

For this film, the publicity is big and wide, it is a waste. People who don't like to watch horror movies, no matter how well this film is made, I am afraid it will be difficult to coax people into the cinema.

In addition, Ye Jiayi also stepped up her contact with 'Lotus Leaf Pictures'.

From offline promotion to film scheduling.

Even the colleagues of the Ministry of Commerce of Wedo Entertainment went out to attack everywhere and run major theaters offline to carry out public relations.

She also arranged some roadshow plans, pre-screenings in cinemas, communicated with theater managers, media, audiences, and promoted the content and selling points of the film. At the same time, it is also necessary to ask the theater manager for support in scheduling films, expose film promotional information to the media, and communicate with fans and audiences about film content.

Unfortunately, this is not an easy thing to do.

The key is that the main creative team of "Hell Apartment" is too famous. From the male and female leading actors to the major supporting roles, there are no more famous stars. Even, Li Ze, who has only played a role in "Fantasy of the Three Kingdoms", is still the biggest card in the film.

After some consideration, and at the same time, I also communicated with Dai Weidong's 'Dimension Broker', and finally decided to make Chen Yu, a popular student with the biggest card in the 'Dimension Brokerage', also run a few roadshows, focusing on the two big cities of Shenghai and Shangjing.

Chen Yu is also famous now, but his fan base is afraid that it is not so suitable for the audience of "Hell Apartment".

But there's no way to do it.

Compared with the publicity of Wedo Entertainment, the movement of the movie "Happy Events of the God of Wealth" is much greater.

Although there are still several months before the release of the movie, the momentum they have created on the Internet through various means is already quite big.

In particular, their main signature such as 'Another masterpiece of Shen's comedy' still has a certain appeal.

On the contrary, Dimension Entertainment was a bit miserable.

Ye Jiayi sometimes has to admire, that guy David is really powerful.

……

In mid-September, the post-production of "Hell's Apartment" was also announced, and the finished film has come out.

Fan Zhe himself watched the finished film, and at the same time, he also made an appointment with many people in the company to watch it together.

is not professional, just from the perspective of ordinary audiences, after everyone has seen the film, the parity of the movie is not bad.

This also made Fan Zhe's hanging heart let go a lot.

Although the sample is very small, after dozens or hundreds of people in the company have seen it, there are not many negative reviews, which in itself can also explain a certain problem.

In fact, to be honest, "Hell Apartment" is his first work, and the investment is very small, he doesn't really care so much about how strong the commercial performance of the film can be and how high the box office can be.

But the most intolerable thing for him is to make a garbage himself.

Even if the audience of this movie is not large, it can be regarded as a success if it can make a niche boutique.

After the finished film is completed, the next step is to submit it for review.

In this matter, the comprehensive follow-up is still Tang Zhiqi, the girl.

The results of the audit came down quickly, and it was impossible for the optoelectronic side to pass this kind of subject matter directly.

They didn't say anything about replacing 'ghosts' with 'demons', but they still gave some opinions on some scenes that involve values, social commentary, and too scary and terrifying.

I don't have to say that, he is the boss, and he is what he says, and Wedo Entertainment is also very cooperative, re-doing a version of the editing and submitting it for review for the second time.

This time, it's not a big problem, it's been given.

As a result, the movie "Hell Apartment" passed the last hurdle before its release.

All kinds of publicity methods prepared by the company are on the battlefield.

The main aspect is still on the Internet, mainly from the angles of 'brain-burning thrillers' and 'infinite stream horror themes'.

At the same time, the main creative team also started a roadshow in more than ten important cities across the country, covering the time before and after the release.

Everything that needs to be done has been done, and as for the final results, it will be released.