The release time of "Rainbow Entertainment's "Happy Events of the God of Wealth" was earlier than "Hell Apartment".

On October 29th, this is a Monday, and "Happy Events of the God of Wealth" is officially released.

In the past period of publicity, this comedy filmed by 'Rainbow Entertainment' and starring comedian Shen Deng with quite good appeal has been pulled to a relatively high place in the entire film circle.

This schedule is not a particularly popular movie schedule, at least in the category of domestic films, there are no particularly big competitors.

Except for some imported Hollywood blockbusters, such as one of the superhero movies, there is nothing more to look forward to than "Happy Event".

The box office on the first day was 30 million, which is a pretty good result, and you have to consider that this day is not a weekend, but a Monday.

On the second day, the box office maintained this data and did not decline.

On the third day, that is, November 1, the box office of "Happy Events of the God of Wealth" dropped slightly, falling to 20 million.

And on this day, "Hell Apartment" was released.

Ye Jiayi's side received only seven percent of the film schedule, as guaranteed by 'Lotus Leaf Pictures'.

But it's only seven percent.

This is a relatively standard small and medium-sized movie schedule. In contrast, the scheduling rate of "Happy Events of the God of Wealth" is as high as 28%.

It stands to reason that 'Lotus Leaf Pictures' has fulfilled its commitment to 'Dimension Entertainment'.

However, the amount of film scheduling is a comprehensive indicator data, and specific things still have to be looked at.

For example, with the same amount of film scheduling, large and small scenes, those are two different things; The 10 o'clock session in the morning is also different from the 6 o'clock in the afternoon, 7 o'clock and 8 o'clock in the afternoon.

Especially when it's scheduled.

At 10 o'clock in the morning, no matter what the film, under normal circumstances, it is empty. Not many people will go to the cinema to watch a movie at the awkward time of ten o'clock in the morning. But the prime time, when you encounter a popular movie, you may not even be able to buy a ticket.

The midnight stall is the same, the show that starts at 11 o'clock at night, and after watching the movie, I rushed to the second half of the night.

The film schedule that "Hell Apartment" got is almost this kind of virtue.

Originally, the number of films scheduled was four times worse, and the timing was like this, coupled with the theme, pre-release publicity, cast, etc., the box office difference between the two was very large.

The box office of "Hell Apartment" on the first day was only five million.

On Friday, November 2, "Happy Event" still maintained a single-day box office score of 20 million, while "Hell Apartment" did not change significantly, and even fell to 4 million due to a further decline in the number of films.

And on the third and fourth days, these two weekends, the box office results of "Happy Events of the God of Wealth" ushered in an explosion, and the single-day box office of the two days exceeded 40 million. Due to the poor box office performance of "Hell Apartment", the number of films scheduled was further lowered, that is, it barely managed to maintain the results of about 5 million during the weekend.

The first week of the two films, just like that, passed.

"The Happy Affair of the God of Wealth" won the box office champion of domestic films this week with a box office of more than 80 million in the first weekend and a total of nearly 200 million in the first week. Taller than him, there are only two imported Hollywood films. a superhero movie with a box office of 700 million that week; Another action-themed movie, No. 2, which was just released on Friday, had a box office of 300 million in three days.

In comparison, the box office performance of "Hell Apartment" in the first week was relatively much worse. Four days after its release, with a weekend, it adds up to just over the cost line of 20 million.

Generally speaking, the box office performance of a film, the first week, and especially the first weekend, is especially important. Even for some films that start high and go low, the cumulative box office can account for half of the total box office in the first weekend of two or three days.

The poor box office performance in the first week meant that the audience was not very interested; The box office is not enough, the money cannot be made, the theater is not a charity, and it is impossible for them to continue to increase the number of films for this kind of film; The lack of film scheduling will lead to a further decline in the box office performance of the film......

This creates a vicious circle.

A movie that hits the street is often released dismal after so many rounds, and then forgotten by the audience, and the investor loses money, so he can only try his best to get back a little cost from other places to see if he can get back a little bit of the cost as much as possible.

"Hell's Apartment" currently has this kind of stance.

In the first four days, the box office of 20 million seems to have crossed the cost line, but in fact, it is impossible to recover the cost at all.

According to the proportion of sharing, Wedo Entertainment can only receive six or seven million from the box office of 20 million, and according to the investment of 20 million, it will be a blood loss.

At present, the film market's judgment on this movie is about the same.

Some film critics and movie bloggers have begun to write relevant articles.

"Dimension Entertainment's new film suffered Waterloo, the performance was not as expected, and the horror film was not adapted to ......"

Considerable evaluation of comparative neutrality.

"Dimension Entertainment is magically gone, and 'Hell Apartment' became their first failed work......"

This comment is okay, but it is also describing the facts.

"It turns out that movies are not something that anyone can play, and we really don't know how many pounds and taels I have, and if I do a few animations and a TV series, I can stand firm in the film industry? Hehe......"

This one is malicious.

"I don't understand what Fan Shen thinks, "Hell Apartment" is obviously more suitable for making a TV series than a movie......"

"Fan Shen, please, what kind of movie is it, it's still a horror movie, hurry up and release the second season of "Amber" and make the next part of "Fantasy Three Kingdoms"!"

There are also fans of Dimension Entertainment, but they may prefer to see the sequel to the previous hit work.

Overall, whether it is the current box office results or the current various voices in public opinion, it seems to prove that "Hell Apartment" has failed. Even, many people within the 'Dimension Entertainment' company will feel worried after knowing the relevant information, and the whole company is quite a bit of a low pressure.

But Fan Zhe, as the boss, is not as worried as he imagined, including Ye Jiayi.

Although the box office data is not particularly good and the number of films is declining, however, in two aspects, it has risen steadily - the average number of attendees, and word-of-mouth evaluation.

Maoyan has a score of 9.3, which relatively represents a more popular evaluation, and the score on Douban, which has a stricter evaluation system, also reaches 8.1, and it has the meaning of gradually continuing to rise.

The word-of-mouth is good and the average attendance has risen steadily, which means that the audience doesn't really dislike this movie, and it means that there is still a lot of potential to be tapped in the film "Hell Apartment".