The sales performance of "Steam Daming" is quite good.

The fame bonus of Wedo Entertainment itself, as well as the good reputation left by the two from the previous game work "Taiwu Picture Scroll 2", are all things that add points to sales.

Coupled with the excellent quality of the work itself, it is normal to get good sales.

This game work, in the first week in Chinese mainland, sold four million sets, at a unit price of more than 200 hundred, this figure is more than 400 million almost 500 million sales.

The key is that in the mainland, the platform on which "Steam Daming" was launched is Wedo Entertainment's own 'Wedo Platform', with no channel fees, and the taxes and operating costs earned are all their own in the end.

However, for triple-A games like "Steam Daming", the domestic market environment is still not mature enough compared with the European, American and Japanese markets.

"Steam Daming" is priced overseas, and the standard is sixty-nine dollars, which is slightly more expensive than "Taigo 2", especially in the Japanese market, which is the most expensive in the pricing standard, reaching seventy-nine dollars.

After all, a game will sell for more than 400 or even 500 yuan in Europe, the United States, and Japan.

In China, the price is 199 yuan, which is about less than half of Europe, the United States and Japan.

This is, of course, taking into account the level of domestic consumption.

As a company based in China, we certainly attach great importance to the domestic market. But with such a 3A masterpiece, in the case of huge investment, it is unrealistic to rely only on a single market.

Although the sales in the overseas market have to be shared by Activision, due to the higher sales price, the money from selling a copy is actually not small.

And the overseas sales of "Steam Daming" are also quite good.

In the first week, six million units were sold.

Since then, the first week sales of "Steam Daming" have already reached 10 million sets.

That's a pretty good statistic, and it's pretty explosive for any game in the world to sell this result in the first week.

Among them, Activision's efforts, to be honest, cannot be erased. Before and in the early stages of the launch of "Steam Ming", they invested hundreds of millions of dollars in publicity.

With so much money, the effect of smashing it down is very obvious. The so-called good wine is also afraid of deep alleys, and without this kind of covering huge publicity, even if it is a good work, it is difficult to explode such a high sales volume in the first week.

However, despite this, Activision people still can't feel happy.

The sales in China have nothing to do with them, but the sales of games in major markets such as Europe, the United States, and Japan, although they have reached a super high figure of 6 million units, which is a huge success for any work, but for "Steam Ming", it is different.

In order to win this work, the dynamic paid too much price.

With an agency fee of 60 million US dollars, plus 150 million yuan in publicity and distribution, the cost of them throwing on this work is almost more than 200 million US dollars. Although the sales of 6 million sets have reached more than 400 million US dollars, they can only get one-third of the agency income as an agent - this is still without deducting some costs.

At the current first-week sales volume, they are still losing more than half of their costs.

Although we are only halfway through the time, Activision's experience, and the convention of the industry as a whole, first-week sales are crucial for a game with enough exposure.

The first-week sales of a game, based on past experience, account for about one-third to one-half of the overall sales of the work. Sales evergreens like "Taigo 2" and "GTA5" are another matter, and they can't be said in the same day.

In normal experience, if the follow-up trend of "Steam Daming" is relatively average, then the final sales are estimated to be 10 million to 13 million. This means that Activision has invested a huge amount of money in this work, and it is possible to incur losses, even if it makes money, it will not make much.

That's not a good thing.

Although there was no bloody loss of the most worrying situation, the $200 million in funds risked a large loss, and it was not that small profit that was pursued.

But look at it like this...... Even in the best of circumstances, it's hard to pull off that kind of miracle.

Unless, the follow-up sales trend of "Steam Daming" can be like "Taiwu Picture Scroll 2".

But according to the analysis report given by the staff of Activision's commercial department, it is basically not very likely.

You must know that when "Taiwu 2" was launched, the global sales in the first week were 14 million units.

The publicity and distribution investment of "Steam Daming" is higher than that of "Taiwu 2"; Wedo Entertainment is no longer the nobody it used to be, and now they are a famous team in the game industry. With the blessing of many parties, the total global sales of "Steam Daming" in the first week were only just over 10 million, which was a big difference from "Taiwu 2".

Even the sales in the first week have not been compared to "Taiwu 2", why compare with the follow-up sales?

Activision is in charge of the project team of "Steam Ming", and the current mood is relatively low.

Someone privately complained a lot about Arnold, who made a high price to buy "Steam Ming".

However, the low morale turned into a low one, and it was not too hopeless.

After all...... In the case of throwing so much money in the early stage, of course, they also made quite a lot of plans for various consequences.

In this case, in fact, it can be regarded as upper-middle.

But no matter what, things have to go on.

Although "Steam Daming" has been online for a week, the corresponding publicity still cannot be left behind.

Continue to invest in costs, continue to carry out various propaganda.

Anyway...... The publicity cost of this 500 million is in the contract, and there are people in North America who are staring at the audit, and they have to spend it all after all.

However...... What people didn't expect was that when the word-of-mouth of "Steam Daming" fermented, the emaciation trend similar to "Taiwu 2", which many people thought was impossible, reappeared.

And even more!

The word-of-mouth fermentation of "Steam Daming" is not just a good praise from various players. The best point of this work, that is, the 'freest linear narrative', is not something that can be experienced immediately after entering the game. Suppose a person who doesn't know anything about this starts playing and barely notices it. Only after the player makes a different action than the last time will they find that the rest of the story will be completely different.

And this point, when more and more people realize and participate in the publicity, it slowly shows its power!

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