Despite the investment in more publicity costs, after the Qingming Festival holiday has passed, the box office of the movie is still inevitably declining a lot.

It's only natural that the box office is high during the holidays and the working days are low.

But if you want to talk about the trough, you also have to see how low it is.

The situation of "Hell Apartment 2" is not bad.

When it comes to weekdays, there is still a box office of about 10 million in a single day.

As a result, the box office of "Hell Apartment 2" came to 178 million in the first week.

At this time, Shi Jiangxuan and Lei Xiajun both felt more or less settled.

Although it is still not possible to say that "Hell Apartment 2" can really reach more than 450 million at the box office, at least in the past few days on weekdays, there will be about 10 million box office every day, which is indeed good news.

It was also at the same time that the word-of-mouth of "Hell Apartment 2" further fermented.

In this world, not only good movies will be able to sell well. Many movies have an excellent reputation, but no one is willing to pay for it, and even the vast majority of people have never even heard of the name of this movie.

Word-of-mouth can never completely represent box office results.

However, if the word 'word-of-mouth' is linked to 'marketing', then this is another matter.

Not all works can do the 'word-of-mouth marketing' that they do. Who doesn't know that the popularity of word-of-mouth publicity is the most able to bring a large number of user conversion rates? Who doesn't know that users can spontaneously sing the excellence of a work, and how much help and improvement it will bring to the work?

It's just that it takes capital to do this thing.

How many movies with a lot of investment, when trying to do word-of-mouth marketing, because of the overpublicity, let a lot of audiences watch it, and the result feels less than expected, and then walking out of the cinema is a burst of scolding?

This will especially hurt the results of the work.

In other words, many movies are not unwanted to do, not that they don't have word-of-mouth marketing, but this thing is a double-edged sword, if the quality of the work is not really good, the gains outweigh the losses.

And some movies that are really good will have various problems: for example, the subject matter is niche and unlikable, and most audiences are likely not to go to the movie even if they get a recommendation; Or because the investment cost is low, the movie that wins with creativity does not have enough funds to invest in publicity, to promote 'word-of-mouth marketing', and in the end, it is also unknown to everyone.

For "Hell Apartment 2", the quality of the work can be guaranteed to a certain extent, but it inevitably hits the problem of 'the theme is niche, which makes it difficult to expand the influence of word-of-mouth'.

Although, when doing publicity, the people of Dimension Entertainment have tried their best to weaken the horror elements, but to strengthen the propaganda suspense and brain-burning, but ...... To be honest, although the latter two are slightly better than horror movies in terms of audience acceptance, they are also not particularly popular themes.

But in any case, being able to stably get a box office of tens of millions on weekdays, Shi Jiangxuan and Lei Xiajun are already very satisfied.

However, more importantly, what the trend of the second weekend can be.

By the second weekend, box office results had picked up again. Compared with the box office of about 40 million at the time of the premiere during the Qingming Festival, there has been no decline in the past two days, and it still got 42 million on Saturday, and it was slightly lower on Sunday, and there were still 38 million.

This result has declined compared to the three-day holiday of the premiere, but the decline is not particularly serious, and it is still within an acceptable range.

This also made the total box office of "Hell Apartment 2" come to 260 million.

In this way, Shi Jiangxuan and Lei Xiajun are really too relieved.

450 million, not to mention 100 percent can get it, that's crazy, 890 percent, it's not a big problem.

And during the second week's working day, the box office results were still guaranteed to a certain extent.

In five days, the total box office performance of 46 million is not much lower than the weekday box office in the first week of release.

On the weekend of the third week, the total box office of "Hell Apartment 2" reached 370 million. At least, in terms of release results, "Hell Apartment 2" officially surpassed its predecessor in less than three weeks.

This has already reached the minimum goal set by Wedo Entertainment for this work, and it is not far from the goal of 450 million in the future.

And on the working day of the third week, the box office totaled 30 million in five days, making "Hell Apartment 2" exceed 400 million in one fell swoop. On the weekend of the fourth week, the box office of 27 million and 18 million were achieved in two days, bringing the total box office to 445 million.

However, compared with the early days of the release, the box office performance of "Hell Apartment 2" has declined significantly, and the attendance rate cannot continue to remain high.

After all, it is a theatrical work that has been broadcast for more than 20 days, and it has entered the end of its release life.

At the same time, a number of works were released during the same period, including a film with a particularly good reputation abroad, which went through a difficult review and was finally successfully released in China.

As a result, under the impact of many parties, the number of films scheduled for the entire movie has also decreased significantly, falling to less than 6%.

However, no matter what, the goal of 450 million is only 5 million away, and the goal will not be completed anyway, Shi Jiangxuan and Lei Xiajun are very calm.

On the one hand, they try their best to continue to maintain communication with various theaters and strive for a more stable film schedule, while also trying to strive for a longer broadcast time.

At the same time, 'Wedo Media' also said that for example, the prime-time screenings that everyone watches more movies, such as the afternoon show and the evening show before 10 o'clock, can give up some. But try your best to ensure that there must be a film schedule for the late-night show.

This is a very sensible point. Generally speaking, late-night performances are not much to compete for, and like morning performances, they are very cold sessions.

However, for horror films, late-night scenes are not so bad.

The box office results of "Hell Apartment 2" officially exceeded 450 million box office on the first working day of the fourth week, which perfectly met the standard set by the company in advance, and obtained quite a good profit.

And Shi Jiangxuan and Lei Xiajun, while rejoicing in "Hell Apartment 2", they also turned their energy to another thing - the opening celebration banquet.