Shi Jiangxuan and Lei Xiajun didn't have much to sleep.

Although the movie has been released, no matter what they do now, it is impossible to affect the box office results on the first day, but they are still willing to stay in the company, even if the two of them sit and drink tea relatively silently, they don't want to go home.

They were waiting for first-hand news. Whether it's dead or alive, give a lot of happy words.

The box office still didn't come out at the beginning, but the score on the Internet has been lifted.

On Douban, the evaluation of "Hell Apartment 2" is not bad, with a score of 8.2, which can be regarded as entering the category of an excellent movie.

At the same time, under this rating, there are still many users who are not stingy with praise in short and long reviews.

Seeing such an evaluation, Shi Jiangxuan and Lei Xiajun could be regarded as relieved of some hearts.

"At least you won't be scolded for making a bad movie, right?" Lei Xiajun said.

"I don't really care about that." Shi Jiangxuan said, "Box office results are the real fundamental, what's the point of applauding or not?" ”

"You guy...... I just want to comfort myself first, so that I don't have to sit here and feel uncomfortable, so why do I have to say it directly? ”

Shi Jiangxuan stopped talking.

The two of them poured cup after cup, tea and money into their stomachs, so that it didn't take long for them to go to the toilet several times.

The anxious wait didn't last long. Although the comprehensive box office statistics still did not come out so quickly, from some information from all sides, there was still good news.

First of all, the attendance rate of the movie is not bad, and judging from the preliminary information given by the outsourced research company, the single-hall box office of "Hell Apartment 2" should not be too bad.

This is a very critical message.

In the case of a good attendance, coupled with the fact that the movie itself has a fairly good schedule in major theaters, on the whole, will the box office be very poor?

Inevitably, it won't.

This start is not many times stronger than when "Hell Apartment 1" was released.

The follow-up situation was indeed the same.

The first-day box office of "Hell Apartment 2" is out.

Forty-three million.

It's hard to compare to some blockbusters on the day of release, but in any case, it's a pretty good performance. At the beginning, when "Hell Apartment 1" was released, even if it was the highest single-day box office day, it did not achieve such results.

And in the three days of the Qingming Festival holiday, the results of the last two days were not bad.

The box office on April 5 was even a little higher than that on April 4, reaching 45 million; There were also 39 million on April 6.

The box office results of "Hell Apartment 2" have been relatively stable throughout the holiday.

During the entire Qingming Festival holiday, the total box office was 128 million, and during the entire holiday, it ranked second in the domestic current affairs box office, and there was only one "Bumblebee 2" from Hollywood, which reached a total box office of more than 200 million in three days, which was a very eye-catching blockbuster performance. This is already the tenth day of the release of "Bumblebee 2", and if the premiere results are concerned, this movie crushes "Hell Apartment 2".

In other words, the first part of "Bumblebee" died violently at the North American box office, but the box office performance in China was still good, which is also one of the main reasons why the second part of this series was born. (a mouthful of milk)

This kind of commercial blockbuster for the public, "Hell Apartment 2" wants to challenge, but it is still unrealistic. But none of the other films released at the same time can be beaten.

However, this relatively good result still didn't make Shi Jiangxuan and the two relax too much.

The box office performance expectation set by Wedo Entertainment for "Hell Apartment 2" is 450 million yuan, which is higher than the final box office performance of the first part.

And now, although the results at the beginning of this second part are much better than the first one, it is still the best box office performance in this schedule except for "Bumblebee 2". However, looking at this holiday, the average single-day box office is only more than 40 million, which is not a particularly good sign.

According to this standard, judging by the follow-up trend of normal movies, the final box office of "Hell Apartment 2" will be about 350 million to 400 million.

This data is not a big problem to exceed "Hell Apartment 1", but if you want to complete the set goal of 450 million, you will not be able to do it until the end.

Of course, this thing depends on the subsequent trend. After all, the movie has only been released for three days now, and if the performance is relatively strong in the future, the box office performance may be higher, and it may not be possible.

Of course, this matter is a bit resigned to fate.

Anyone, in the matter of having a choice, does not like to leave their fate to God.

"Lao Lei, is our publicity budget still enough?" Shi Jiangxuan asked with red eyes.

"The early stage of the launch was basically smashed, and now there are not many reserved in hand." Lei Xiajun is also in a bad state now.

The two of them, during the Qingming holiday, basically didn't have much rest.

Shi Jiangxuan touched his chin and made up his mind, he said: "Then I'll go to the headquarters and talk to Mr. Tang to see if I can get some publicity input." ”

The accounts of Wedo Media are independent, and as the president of the company, Shi Jiangxuan theoretically has the power to use the funds in the company's accounts. It's just that, after all, there is a head office above, and when it comes to large accounts, it is better for the head office to know.

And the 'Mr. Tang' in Shi Jiangxuan's mouth, that is naturally Tang Zhiqi. She is currently one of the senior executives at Wedo Entertainment, and she is mainly responsible for the group's financial work.

Tang Zhiqi didn't set up a card for Shi Jiangxuan, so she approved it happily.

With this money, Shi Jiangxuan went back to discuss with Lei Xiajun and decided to invest the money or continue to invest it in word-of-mouth publicity.

Although there are not a few funds, it is still not enough to carry out large-scale publicity investment, and the audience covered will not be particularly large, and the key is that it may be a little worrying to catch flowers.

In this case, it is better to throw the limited funds on word-of-mouth publicity. Through the actors, through the quality of the film, the audience can spontaneously promote the work.

Especially the propaganda among horror movie lovers, this is very important.

Although, I don't know if this investment can really pull up the follow-up long-term release results as expected, but at least work hard.