Now, in China, anyone who pays attention to the film and television industry knows that Wedo Entertainment has a brush on making content.

But 'Huayi Pictures' is not too afraid of them.

They are a well-established film and television company in China and have made many domestic classic movies. Compared with dimensional entertainment, they have indeed flourished in film and television dramas in the past two years, but movies and series are two different things.

And Wedo Entertainment, in the movie industry, has it really come up with anything particularly good?

"Hell's Apartment"? It's true that this movie made money, but the first part has a box office of 370 million, and the second part is only 500 million, what is this? In the past few years, when will 'Huayi' not launch a movie with a box office of 3 billion? There are not a few billions or two billions.

To be honest, in the eyes of Chinese artists, Wedo Entertainment is just a younger brother in the film industry, and he can only play in niche themes such as horror films.

It's just that no matter how much they look down on Dimension Entertainment, there is one thing they must admit: the IP of "Martial Arts Grandmaster" is really popular.

Wedo Entertainment doesn't need to make much effort at all, and the name of "Martial Arts Grandmaster: War" has spread throughout the entire domestic market through the TV series, and it is not too much to say that it is highly anticipated.

And such heat is terrifying.

Recently, Huayi Pictures also has a work called "Deadly Action", which is about to be launched.

This work is a work created by Yan Zhangrong, an executive of Huayi, as a producer and producer, with an investment of more than 300 million, and the most important thing is that a considerable part of it was raised by Yan Zhangrong himself.

He takes the success or failure of this work very seriously.

Prior to this, following the matter of Ji Jiaxin, the director of "Hell Apartment 2", he mixed a kick in it, disgusting a wave of dimensional entertainment, and also carried out a wave of publicity for his works.

Originally, the publicity was quite good, but after all, it was the popularity of dimensional entertainment, and later when "Martial Arts Master: Next" was launched, the limelight was overshadowed all of a sudden.

At present, "Deadly Action" is close to being launched, and the large-scale publicity of this work will of course be launched.

But if this large amount of propaganda resources is smashed, Leng just can't build momentum!

Whether it is in terms of the heat of discussion or the audience's expectations, "Lethal Action" is far lower than "Martial Arts Master: War".

If it is said that the popularity that was created through the Ji Jiaxin incident before was suppressed by the TV series "Martial Arts Grandmaster", which only made Yan Zhangrong feel a little depressed, now it is a serious panic.

After all, at that time, "Martial Arts Grandmaster: Next" overtook the popularity of "Lethal Action", so what? It's just a serial, and the two don't even have the same platform for competition, it's just that their own publicity plans have been thwarted to a certain extent. A TV series will not really have too much impact on the results.

But now, "Martial Arts Master: War", which is in direct competition with "Deadly Action", is a serious movie work! Moreover, it seems that the upper limit time of the two is almost the same. "Flames" will be released first, and then "Deadly Ops" will also be available a week later.

Movies in the same schedule will be released at about the same time, which is bound to form a very big competitive effect. Especially if one of the movies is particularly popular, it will make other movies in the same schedule miserable.

Yan Zhangrong has very strong confidence in the "Deadly Action" created by himself, and he feels that there must be no problem with the content of the movie.

However, in terms of propaganda at the moment, the current situation of "Lethal Operation" is miserable.

If the publicity and warm-up situation is very unsatisfactory, it will obviously have a great impact on the box office performance of the movie after its release.

Yan Zhangrong has been particularly worried about this matter recently.

He thought of an idea, and after thinking about it for a while, he felt that it was very reliable.

This can be used to promote your own work, and in addition, it can also be used to discourage competitors.

First of all, he first pulled Ji Jiaxin out again.

In mid-June, Ji Jiaxin suddenly fired at Wedo Entertainment again, and this time it was directly aimed at the movie "War".

"It's hard to imagine that there are people looking forward to such a movie?"

"As we all know, "Hell Apartment 2" was also done by Dimension Entertainment. At the beginning, when I was filming this movie, I occasionally talked about this work with the staff in the crew, such as some employees of Dimension Entertainment. ”

"A lot of things, I can't say because of the principle of confidentiality, but in my personal judgment, the movie version of "Martial Arts Grandmaster" is a very typical movie that was made to make money in the market after the TV series became popular, and it was not made with good care at all."

"Some people are really crazy about money, they are very black-hearted, and they don't have any ethics when making movies and content?"

Half a year ago, no one knew who Ji Jiaxin was; After the release of "Hell Apartment 2", as a behind-the-scenes creator like a director, his fame is not great, and the box office of "Hell Apartment 2" itself is only 500 million. Even before, the conflict between him and Dimension Entertainment was stirred up, but his influence was not so great that everyone knew about it.

However, everything can't stop the behind-the-scenes promoters from promoting everywhere.

The words posted on Weibo caused an uproar under the control of well-intentioned people.

The popularity of "War" is extremely high, and many people have come over to watch after paying attention to this matter.

Most of the people, of course, just squirted at Ji Jiaxin's irresponsible statement.

"If you have a real hammer, put the real hammer, you don't have any credentials, what nonsense are you talking about?"

"When we're stupid? What do you say, what do you believe? ”

"Dimension Entertainment hasn't made anything too bad until now, this wave of Dimension."

Broadly speaking, this is mainstream public opinion.

But there are still a handful of people who choose to believe it.

This is normal, Ji Jiaxin is a director, and he has also made films for Wedo Entertainment, and the inside story from his mouth is always a little credible...... Right?

It's just that such people can't account for the mainstream, and they are basically submerged in the vast sea of people.

But in any case, Yan Zhangrong's goal has been achieved - to make people discuss Ji Jiaxin again.

Then, his subordinates began to contact the media and self-media everywhere, and began to forcibly link "War" with Ji Jiaxin, as well as Ji Jiaxin's statement that he would direct "Deadly Action 2", which was crazy and shameless.

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