"A work of circle money? This time, Dimension Entertainment may really be planted. ”

"Stir-fry cold rice and make money, I am extremely disappointed in you."

"I thought that a conscientious film and television company had finally come out in China, but I didn't expect it to be the same old way."

……

Looking at the headlines typed out by these self-media on the Internet, as well as many popular comments, Wu Jingtong sneered.

"It's naïve."

After giving such an assessment indifferently, he decided to ignore it.

There is nothing to pay attention to in this matter, of course he can see that this must be the incident caused by 'Huayi'. These articles seem to be attacking Dimension Entertainment, but there are always two sentences related to "Deadly Action" at the end. Not only that, but in many social media and new media, when discussing things related to "War", there are always people who say a few words about "Deadly Action".

But so what?

In Wu Jingtong's view, these small means of 'Huayi' can't be put on the table at all. They are like a bunch of bed bugs hiding in a dark corner, eating some leftovers and not making much of a difference.

He didn't plan to respond to it, and even contacted the company's public relations department and told them to leave it alone.

And he himself doesn't care about the small actions of 'Huayi Pictures' at all.

There is no need to respond to this kind of thing. Whether it is involved in it in an official tone or unofficially, it will only be in the hands of Chinese art. They just want to provoke Dimension Entertainment in this way, provoke a war of words, and then stir up the heat a little more, better to rub the heat.

For Wedo Entertainment, they only need to do one thing well now: ignore the clowns who jump off the beam, and promote their works in a bright way. The propaganda strategy of "Martial Arts Grandmaster: War" is to take a brilliant avenue, don't do anything vain, everything is according to the most formal plan, and then it's over.

With the popularity of the work, it can completely crush all intrigues!

Wu Jingtong's online marketing work is still being carried out in an orderly manner. There is no strange way to promote, just launched a new trailer step by step, decisively harvested a large wave of attention, and then gradually released some movie posters......

At the same time, the offline promotion of "War" has also begun to be vigorously carried out.

Chen Yu was busy to the sky during this time, and his main thing was to participate in various promotional activities of "War".

Although, other actors and stars in the crew, including director Du Zhengde, have also participated in a lot of activities. However, after all, he is the protagonist, and he is also the most popular one in the entire movie, and he is naturally the most involved in the publicity work.

As the protagonist of "War", during this time, he traveled to 30 cities and participated in various local promotion activities. On average, I have to run two cities a day, and the most day I start in the morning and walk four cities!

It's exaggerated and hard, but it's exactly what he does.

He is using his popularity to try to drive the box office of the entire movie.

I won't say much about the movie screening in advance, anyway, after the movie is over, make an appearance, and then say a few words to the specially invited audience and take a few photos, after all, you can get a lot of goodwill. And most of the audiences who walked out of the screening venue were reporters, media people, and film critics, and in addition to these people, there were also some more influential. If they can say good things about the movie, they will still be able to attract a lot of audiences.

In this world, no matter how well various forms of publicity are done, some viewers will not buy it, but often people and friends who know him can attract him to the cinema with a casual recommendation.

This is the power of word-of-mouth and acquaintance push.

In addition to these early screenings, Chen Yu also participated in many commercial activities. For example, in the three northern cities, each went to a commercial center and held a small fan meeting. The scale of these meetings ranged from large to small, and the one in the capital was the largest, and it was estimated that there were thousands of people present.

And every meeting is a good opportunity to promote the film. Huge movie posters are hung up, there are conditions to zoom in on the screen, and there are also clips of movie trailers playing. The host talked with the main creators and promoted the film face-to-face to a large number of potential audiences......

Of course, Chen Yu is not the only one who participates in the offline promotion of "War". The heroine Una, the director Du Zhengde, the supporting actor Chen Weiting, and the villain 'Dachao' Henry. In Cavill's contract, there is also related work to cooperate with the publicity.

Of course, as an American, he only needs to run four first-tier cities in China. And the main battlefields of propaganda that require his participation are in North America and Europe.

"Flames of War" was released in North America and Europe about a week later than the mainland. For the distribution in Europe, I have found an agent, but in North America, after all, 'Dimension North America' has been established for all these years, and after all, it also has its own partners and distribution channels, and it can make many decisions by itself.

And all these offline propaganda will eventually ferment on the Internet.

Whether it is an ordinary audience, after seeing the promotional activities, they take photos and spontaneously put them on Weibo, put them on the circle of friends, or many celebrities who participated in the promotional activities and post them on their own Weibo with a lot of attention, which will further expand the audience of the movie.

Easily, the incident caused by Yan Zhangrong of 'Huayi Pictures' was suppressed in this way.

Obviously, it is some of the most normal promotion methods, and they are taking the grand road, but it is the exposure of these movie information that makes the previous sloppy discussions all black in the sewers, only some people with dark hearts will pay attention to it, and most people have already entered the carnival and discussion of "War".

Yan Zhangrong is panicking now.

Normal propaganda methods simply cannot make "Deadly Action" match "War"; Play some tricks, but find that people ignore you at all, and even engage in normal publicity, you can completely crush yourself.

What else can he do? He was really at a loss.

A week before the release of "War", he received a notice and went to the headquarters of "Huayi Pictures" in Beijing.

Another senior executive of the head office and one of the important directors of 'Huayi Pictures', Peng Zhi asked him: "The situation of "Deadly Action" seems to be very bad now. Have you ever considered postponing the release? The drama of Dimension Entertainment is menacing, so if it doesn't work, just avoid it. ”