The saying that "in the third decade of the 21st century, the best animation company in the world" was first blown in China.

Blowing and blowing, many public accounts and self-media, including many readers, viewers and fans, automatically ignored the first half of the sentence, and directly used 'the world's best animation company' to describe 'Dimensional Entertainment'.

This statement, with the popularity of the second season of "Amber Sword", has also spread to other countries and regions.

Therefore, this statement made many foreign viewers feel very unhappy - how many animations have you Chinese made? Started blowing like this?

However, there are also many people who have watched the anime and fought back against the abusive, from the second season of "Full Time" that they took over, to the two seasons of "Amber Sword", which is really very good. However, as for saying that it is 'the best in the world', that is still up for debate.

But whether it is positive or negative, there is one thing that almost no one opposes: cutting everything apart and just talking about the work "Amber Sword", it really makes lovers who pay attention to this work praise it.

Of course, no work will be liked by everyone, which is a matter of course.

Overall, however, Amber Sword is one of the most successful 2D serialized animations in the world in recent years, and that's almost universally recognized.

A few small noises are harmless to the big picture.

Domestic animation fans are very excited, it is rare for such a strong animation company to appear in China, and such a good domestic work should be supported.

'Dimension Entertainment' currently has the faint meaning of being bumped into the throne of God.

Speaking of the work itself, the launch of "Amber Sword" is also a significant benefit for the 'Dimension Entertainment' company itself.

Just in China, the income from broadcasting copyright has once again exceeded 100 million.

After seeing the strong performance of the first season of "Amber", it is naturally impossible for the major domestic video platforms to continue to let the penguin family eat alone.

Having missed the first season, no one wants to miss the second season.

In fact, when the first season of "Amber" was successful and the second season project was just announced, various companies squeezed their heads and wanted to seek further cooperation.

'Dimensional Entertainment' was suppressed for a while.

It was only when the production of the work was about to be completed and the publicity work in all aspects had been gradually started that they began to negotiate with those partners.

When I received the invitation to cooperate with 'Wedo Entertainment', the attitude of the major video platforms was quite enthusiastic.

Even some platforms that don't usually pay much attention to the animation business have put a lot of effort into competing for it.

However, for "Amber", the size of the project is getting bigger and bigger, and some smaller, unfunded platforms are indeed difficult to compete with the big ones.

For example, like Station A, it's almost like popping up, hitting the soy sauce, and going back to do what to do; It's like a Juli platform, just chasing two rounds of bidding, and after seeing that there is basically no hope of winning this work at a psychological price, he also quit honestly and watched the rest of the bigwigs fight to the end.

There were four bidders who fought to the last round of bidding.

Penguin, Edge, Youku and Station B.

In fact, relatively speaking, Station B is the weakest in terms of comprehensive strength. Although their platform is an important gathering place in the two-dimensional field, a large number of die-hard fans gather here. However, then again, the company's own capital is still impossible to compare with several other giants.

The reason why they made it to the last round is because "Amber", which is currently the top serialized animation work in the world, is too important for a video platform that focuses on two-dimensional. It's so important that they're almost willing to pay a very big price for it, and they want to be able to get their hands on it.

Even, they tried to co-broadcast and did not pursue exclusive screenings, just so that they could have the right to play "Amber".

But even this is difficult to achieve - a few other really rich bigwigs don't take you to play.

It can be said that it is very uncomfortable.

As a result, in the last round of bidding, the broadcast copyright price of "Amber" even rose to more than 120 million, and Station B could only regretfully withdraw. In fact, this price has long exceeded their bottom line. The reason why they were able to follow here was because they broke through the bottom line step by step and gritted their teeth to keep up.

It's a shame that I can't keep up.

And when it came to the others, it also entered the time when the bayonet was red.

Youku fell along with Station B.

The leader of Youku, after his company withdrew from the competition, couldn't help but post a Weibo: "Is it already so crazy to do business now?" ”

A Weibo post is clueless, and laymen don't know what this big guy is emotional, and most of the insiders are similar to him - it's crazy.

You must know that when Youku withdrew, the bid for "Amber" had reached 150 million.

The second season of "Amber Sword" only has a total of fifteen episodes! Ten million in an episode? This is almost the price of the top big-budget film and television dramas.

It is difficult for practitioners from all walks of life to imagine, why can an animation be sold at such a high price?

However, the remaining two no longer have the energy to think about this.

Penguin Video and Aiqi Video, the only thing they are thinking about now is how to kill each other.

Aiqi Video is a very strong video website in China, and they have a very strong performance in film and television dramas and variety shows.

However, in terms of animation, they really aren't strong enough.

In this world, the benefits that oligarchs can reap are obviously the greatest. They are also ambitious enough to fight for this position.

Although their accumulation in the field of two-dimensional and animation is not deep enough, "Amber" is a very good opportunity. They believe that if they can win this work, then they will definitely get the best opportunity to enter, at least in the process of "Amber" serialization, they will become the hottest platform in the domestic animation circle.

Even, they have a further advantage, through the quality of their work, many people who are usually not so interested in animation can be converted into animation audiences.

They gritted their crowns and fought the penguins to the end.

And on the penguin side, not to mention. Their current content director, Song Wenjie, is a loyal believer in Wedo Entertainment, and Wedo Entertainment has brought him too many benefits. As long as he is still here, he will do whatever it takes to fight Aitch to the death with the penguins.

But when the price came to 180 million, the penguins couldn't stand it.

Although Song Wenjie still wanted to continue fighting, he urgently stopped it.

Penguins are rich and don't mind burning money to occupy a territory. However, burning 200 million is just buying a season of an animation, and it's just the right to broadcast it, which is crazy.

Song Wenjie argued with his superiors, but in the end he was unable to win support.

So, he could only watch lonely, and Aige Video won the final victory, pocketing the second season of "Amber Sword" at a price of 185 million.

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