After Song Wenjie lost the project "Amber Sword", he had a complicated mood.

He was annoyed that his boss refused to trust his judgment and did not continue to give him more financial support; The unpleasant work was snatched away by Aiqi Video; obviously felt from the bottom of my heart that "Amber" could not be unsuccessful, but secretly rubbed his hopes that after Aiqi Video bought the work, "Amber" would hit the street......

This mixed mentality lasted for a long time, but it stopped when Amber came online and lasted until Dimension Entertainment won the controversial touted title of 'Best Animation Company in the World'.

watched the first episode of the second season of "Amber" be released for an hour, and the number of views exceeded 10 million; Over 50 million on the same day; When the third episode was played, the total number of views reached 200 million, and he really didn't have much to think about anything.

This kind of result has actually been expected by him for a long time.

When encountering failure, people will always be unwilling, but they will always calm down.

According to the strength shown in the second season of "Amber Sword", he made a more rational judgment: it is estimated that when the work ends, the total number of broadcasts will exceed one billion is the lowest line; 1.5 billion is expected; Two billion is a number that can be pursued.

A fifteen-episode animation can show this level of dominance, then its influence is no longer limited to the two-dimensional field, and it is not realistic to rely on two-dimensional enthusiasts to launch works of this kind of popularity.

Obviously, "Amber Sword" has attracted a large number of audiences who do not belong to the two-dimensional circle.

In fact, many young people in China, or older people, have the experience of watching animation.

The post-90s and post-00s generations naturally don't say much; Among the post-80s and even post-70s, there are also a considerable proportion of people who have watched animation at least when they were teenagers. When they were growing up, works such as "Detective Conan", "Saint Seiya", and "Doraemon" could still be broadcast in China. For example, in 91, the central set was broadcast by Doraemon, and it was still called "Robot Cat" at that time.

Due to some well-known reasons, foreign animation works are not allowed to be introduced, plus domestic animation has never been good, there are no good works, and naturally fewer and fewer people have watched it later, after all, low-level works cannot attract people forever.

Or more simply, as you get older, you simply don't have that much interest in animation, which is normal.

But it is undeniable that many, many Chinese, even if they are older, actually have the potential to appreciate animation, as long as there are enough excellent works.

Obviously, "Amber" is such an excellent work, and after Aiqi Video spent a huge amount of money to purchase the broadcast rights of the second season of "Amber Sword", it is impossible to release it for nothing, which is a huge waste of resources.

After confirming that the contract was signed, their publicity plan was expedited, and then all aspects of publicity investment were smashed up.

And Wedo Entertainment has also given great cooperation in the publicity work.

Now, the marketing department of Wedo Entertainment is also developing quite well. Wu Jingtong, as the manager of the marketing department, can be described as a proud spring breeze, and he is in charge of more than 20 people, which can be regarded as a middle-level leader with real power in the entire company.

Thanks to his efforts, Wedo Entertainment has also established quite powerful publicity channels in a short period of time in the past few years.

All in all, with the cooperation of many parties, in the early stage of the launch of the second season of "Amber Sword", the publicity points were very dense throughout the continent.

Of course, there are uses.

In addition to those who have been looking forward to the launch of this work for a long time, a large number of people who do not belong to the regular audience of animation have also been attracted.

Many people, with the mentality of clicking on this so-called 'best domestic animation', opened the website, watched two episodes, and were deeply attracted to it.

Of course, there are also those who are not attracted. However, the final data reflects the excellence of "Amber Sword".

When the broadcast of "Amber Sword" ended, the total number of views of this work reached more than 2 billion, which not only fulfilled expectations, but even reached a higher level.

This is an animation with only fifteen episodes, not the kind of TV series with seventy or eighty episodes at every turn, with an average of about 140 million views per episode, if converted to that kind of tome TV series, it is a work with a total broadcast volume of more than 10 billion.

If the water is not water, I won't talk about this for the time being, but there is no doubt that this data clearly proves the popularity of "Amber Sword" in the entire domestic market.

As the senior manager of Aiqi Video, Pang Yuan feels very pity:

"It would have been nice if it had been a longer feature film...... Membership on-demand and advertising will be earned! ”

However, then again, if it is a feature film with dozens of episodes, it is impossible for them to buy it with less than 200 million with such results.

In any case, Pang Yuan, who finally fought for the boss and made the decision to complete the business, is very happy now.

At a price of nearly 200 million, buying a season of animation is extremely crazy in the industry.

He was under tremendous pressure to make this decision at that time, and even to try to convince his boss to agree.

In fact, in retrospect, he doesn't know why he made such a decision at the time.

Of course, he is very optimistic about this work, but the price is too high. Even after his success, he still has some fears.

With such a high investment, it is unlikely to hit the streets, but it is normal for the income to fall short of expectations.

In fact, judging from the current situation, even if the second season of "Amber Sword" is very outstanding, but due to the high cost, they have not yet made a profit, and they are still losing some of it.

But so what? The most important thing is to attract a large number of users!

Make content, where is there no money not to throw money? The money spent on "Amber", in exchange for users, will always be cashed out in other places.

For now, the introduction of "Amber Sword" is a good investment.

This is not Pang Yuan's own opinion, the whole company thinks so, and the entire industry also thinks so.

There are endless sayings such as 'Aiqi Video has achieved great success' and 'high-quality content can promote the progress of the platform'.

At the beginning, Pang Yuan saw these praises, and he would be beautiful, but now, he has been numb by the praise.

He browsed the news with his mobile phone while taking a pleasant sip of tea.

Suddenly, a work email popped up on my phone.

At first, he didn't pay much attention to it, but after reading it, the corners of his eyebrows jumped twice:

"Impossible, right?"