Chapter 146: 300 million selling price
After Zhao Xiaoyue left, the atmosphere at the film viewing meeting was slightly awkward.
Later, Ye Jiayi said a few words about the scene, and the film viewing meeting was over. The business representatives of various families have left the scene, those who play soy sauce should go home, and those who are interested in buying dramas must also go back and sum it up.
After the end, Fan Zhe and Ye Jiayi met again.
With a thumbs up, Fan Zhe said: "Mr. Ye is domineering." ”
Ye Jiayi rolled her eyes, didn't pay attention to the stubble, but said: "Over there, the TV station may have a big problem." At the end of the day, when I said those words to Zhao Xiaoyue, I also observed the attitudes of other people, and most of them tended to be conservative. I guess that unless we are willing to accept a price that is not too high, the breakthrough on the TV station side is not very big. ”
"Then leave them alone, concentrate on doing a good job of online broadcasting first."
"Hmm." Ye Jiayi nodded, "I hope that the exclusive copyright of the single network can at least get a price of more than 300 million." ”
"So confident?"
"Definitely."
……
Fan Zhe has no worries about the commercial performance of "Fantasy Three Kingdoms".
There are setbacks on the TV station, so forget it, it's okay to focus on online video.
Today's large-scale online video websites are much more wealthy than TV stations.
Some popular dramas, when they are first broadcast in the backstage or simulcast on the network, and even the price of the network copyright can be sold twice as much as that of TV broadcasting. Even a certain "Tomb Robbery Notes 3", the price of 12 episodes on the Internet was close to 300 million, and a single episode was more than 20 million yuan...... It can also be said to be terrifying.
Relying on network copyright alone can also make a lot of money.
And the courage of online media is much greater than that of traditional TV stations.
It's about policy, about the audience, about the operating model, and about the mindset.
On the third day after the end of the viewing party, Wedo Entertainment received offers from some video websites.
The price they want for the exclusive broadcast rights of the network is much more generous.
In the first wave, there were some video websites that made tentative offers, and the price of a single episode was the lowest, reaching about four million.
That's nearly 200 million. Even if the price of the TV station is really sold according to 1 million episodes, the final total price can reach 250 million or more, and it is properly profitable. According to the actual investment of 'Wedo Entertainment' is only 50 million, the rate of return is five times.
But that's not how the account is calculated, and the price of four million for the exclusive copyright of the Internet is far from the end.
This price, as a preliminary offer, although it is still quite sincere, will definitely not pass the test here in Ye Jiayi.
According to her goal of '300 million network exclusive copyrights', the price of a single episode is almost 6.5 million.
Of course, the goal is the goal, but how it actually is another story. But at the business meeting of Wedo Entertainment itself, the bottom line they set was also above the price of five million single episodes.
However, even Ye Jiayi didn't expect that when the negotiations in the next few days were still entangled with the price between 5.5 million and 6 million, suddenly, the price of one family came directly to 7 million episodes, and the total price reached 320 million.
Penguin video.
Before that, the highest offer was Aiqi Video, and the price they gave reached six million per episode.
This is the time to open the gap.
The news didn't stay hidden for long, and soon everyone in the industry knew about it. At the same time, many online video companies are also dying at this price.
Can't afford it.
It's too expensive, and there aren't many people who have the financial resources to dare to spend so much money.
And this price has also reached the requirements of Wedo Entertainment.
There's nothing to say, the next thing is to sign a contract quickly and set a broadcast time.
The "Fantasy Three Kingdoms" series will premiere exclusively on Penguin Video on July 23.
……
The person who strongly decided to sign this contract can be regarded as an old friend of Wedo Entertainment.
Song Wenjie.
Lao Song's work ability is not bad.
Prior to that, he was one of the executives of Penguin Video, where he was responsible for the content side.
However, there were several people in charge of the content at that time, and he was only one of them, mainly in charge of the animation aspect, and the content of other aspects was not very powerful.
At the beginning, it was also he who bought the first part of "Task Force" at a low price, and made a lot of money as a result; In the subsequent three seasons of "Task Force", under his decision-making, Penguin Video also participated. Although the revenue is not as big as the first part, the three consecutive seasons of "Special Events Task Force" have brought a very significant improvement to the animation part of Penguin Video.
Later, he also participated in the purchase of "The Evolution of the 4.6 Billion Reciprocal", and there was another promotion.
Moreover, since then, he seems to have done everything smoothly, and there is quite a bit of luck that no one can stop.
In a year or two, the performance of his subordinates is booming.
Therefore, promotion is also a reasonable thing.
He is now one of the biggest supervisors in the content of Penguin Video, and he has a lot of power.
However, the higher the position, the greater the pressure.
In the past, he was in charge of the animation aspect, after all, it was a bit niche, so naturally no one bothered him; However, after becoming the head of the entire content side of Penguin Video, there are too many people staring at him.
What's more, he was not the only content director who was also responsible for many aspects back then. When he climbs up, he naturally occupies the ascending channel of others, and will inevitably become a thorn in the side of others.
Not to attract envy is mediocrity.
Director Song, who has not been in office for a long time, urgently needs a wave of success to establish his position.
Before, he was also staring at the work "The Jade History of the Qing Palace", but he always felt that there were so many Qing palace dramas on the market, and the new one could really be a hit?
Especially after watching the series, in addition to the cast is really OK, in terms of content, he really didn't see many highlights.
In this work, compete with other video giants and spend a huge amount of money...... He thinks it's inappropriate.
And after that, he saw "Fantasy Three Kingdoms" by Wedo Entertainment.
For Wedo Entertainment, Song Wenjie has a kind of mysterious trust in his heart. Even if this is their first time producing a film and television drama project, Song Wenjie feels that what they make will not be bad.
When Penguin Video received an invitation from Wedo Entertainment to watch the film, he agreed without hesitation, and also attended the film in person.
After watching it, the quality is undoubtedly strong, which is completely in line with his impression of Dimension Entertainment.
Subsequently, he was involved in the inquiry.
The price given by Wedo Entertainment is very high, and it is also a video website, and the competitive pressure is not small, but he still tried his best to negotiate with the big boss on his head several times, and finally overwhelmed other competitors with a total price of 320 million, and successfully won this work.