Netflix has refused to continue to add weight to "Master of Mystery", which is a normal thing, and no content platform is a philanthropist.

Everyone comes out to make money, and if a drama becomes popular, needless to say, all kinds of resources will be smashed, as long as it is profitable, it can be done how; If a drama does not perform as expected, no matter how optimistic you are in advance, it is difficult to ask people to continue to invest more resources.

Of course Li Zhen understands this truth, but what happened to him always makes people feel very aggrieved.

A little unrelenting, he asked, "No turnaround?" ”

Brand, who was standing opposite him, also shook his head and said, "Boss, I'm afraid there is no turnaround...... I got in touch with their people this afternoon, and they were very clear, and they said something in between......"

"What?"

"They said, 'It's good that you didn't accept a buyout of the screening rights at that time,'......"

"......" Although what people say is the truth and may not even contain any malicious intent, how uncomfortable it is to hear this in the ears.

Brand observed his boss's face for a moment, and then asked another thing: "How is the performance of this "Master of Mystery" in China?" ”

"Not bad." What Li Zhen said is true.

He has got the news of this work from China, although it is not particularly detailed, but it can also be seen that the results are indeed good.

At this point, he can also give some analysis from his heart.

The quality of the work can be ruled out first. The quality of "Master of Mystery" is definitely very OK, and it is the same in North America and Chinese mainland.

The key lies in the difference between the two markets.

The V-shaped signboard, the appeal in China, is already very strong. When Wedo Entertainment releases new works, sometimes it doesn't even need to invest too many resources to promote it, and a large number of viewers and fans will act as tap water and help promote it in various places.

In terms of subject matter, traditional Chinese themes, in places like North America and Europe, are very prone to unadaptation, and it is a very serious adaptation, and even the work will directly die because of it.

But on the contrary, due to the weakness of the domestic cultural market in the past many years, it has led to a large number of Western-themed things. Chinese audiences, although there will be a certain cultural gap for stories with Western themes, but compared with the extremely harsh living environment of Eastern culture in the West, it is much more comfortable.

In other words, the steampunk and Victorian British style of "The Master of Mystery" were much better accepted by domestic audiences than expected.

The two are superimposed, so that in the two or three days that "The Master of Mystery" has been launched in China, it has achieved good results, even better than expected.

Judging from the reports given in China, the operation department of the 'Dimension Platform' even believes that the drama "Master of Mystery" may even be able to recover all the costs and even generate a lot of profits just by relying on the mainland market.

Looking at these things, Li Zhen felt even more depressed - if the results of "The Master of Mystery" in China are not very good, then he still has a lot to say, such as "The Master of Mystery" is not suitable for the audience, and the work itself has problems.

But now, it is clear that this drama should achieve better results in North America, but the county seems to be unsatisfactory, but it has become popular in China.

Doesn't this seem to be the dimension under his control, and the North American side is very incompetent?

Of course, the headquarters didn't question themselves, but they also didn't give any comfort.

Although he was not scolded, Li Zhen was still quite self-aware. He felt that the attitude of the headquarters was scrutinizing, and you had better continue to work hard and make achievements, otherwise......

He didn't say it explicitly, but he thought it was about that.

If he doesn't do well this time, his career prospects may have some problems. No matter what line of work, you don't like losers too much.

Lifting up his spirits a little, he said: "Mr. Brand, although Netflix rejected our request, we still have to continue to arrange the relevant promotion work on our own side. I hope you can come up with the specific implementation documents as soon as possible, and we will discuss them together at that time. ”

"Okay." "But I have some ideas. ”

He paused and continued: "In addition to the targeted publicity we talked about this morning, I also noticed that the reputation of our series should not be bad. Now the content of ten episodes, only the first episode has been released, and the general comments say that the pace is a little slow, and there are more world settings at the beginning, which is not exciting enough, and there are more such comments. But despite this, there are also many viewers who have watched it and gave us good reviews. ”

"I also watched the next few episodes of this drama, and after the slightly bland content of the first episode, the story behind it is still very exciting. There is a suspenseful reasoning part, the story is also very interesting, the plot is slowly revealed, and the combat-related design is also very good, I think the potential of this drama is definitely more than that. ”

Li Zhen put his hands on his chin, obviously thinking about what Brand said.

Brand said: "My suggestion is to wait until next week, or even next week, the serialization of "The Master of Mystery" will be supported by three episodes, and the whole world will be more complete, and when the story advances to a more attractive place, we will increase our publicity investment, and it is best to take the way of word-of-mouth marketing......"

The things described in his mouth seemed a little messy, but Li Zhen understood the general meaning.

After thinking about it for a while, he also thought it was feasible, so he said, "Okay, give me a report as soon as possible, and let's take a look along this line of thought." ”

He wasn't sure it would work, but at least, Brand gave him a more viable plan.

……

By the second week or so of the launch of "The Master of Mystery", as Brand said, the reputation and results of this work have increased to a greater extent.

There are two main reasons for the increase in performance.

First, the budget for targeted propaganda thrown down by Wedo North America has produced a certain effect; The second is that after the work enters the content of the second episode, the attraction of the whole plot begins to slowly unfold, so that the audience can begin to appreciate the charm of this work.

And at the same time, it is also because of this that the word-of-mouth of the "Master of Mystery" series has risen.

Compared with the two, the improvement of word-of-mouth is more obvious. Although the results have also increased, and the increase is not small, but due to the small base, the absolute value does not look so obvious.

But the rise in word-of-mouth is more obvious.

And this is very helpful for the word-of-mouth marketing strategy that Wedo North America will adopt next.

Under Brand's auspices, the company's resources began to be smashed in batches, and in ins, it was necessary to die, and began to invest money to build momentum; A certain amount of advertising has been placed in some media; On YouTube, some excerpts of short videos were also uploaded, and they were super popular......

A variety of means have been used together, and the direct impact is that the results of "The Master of Mystery" have begun to rise significantly.

In the third week of the launch, after the third episode was broadcast, seeing that the word of mouth continued to rise, Brand immediately made a decision and smashed most of the resources at hand.

The results have been remarkable.

Seeing that the results are skyrocketing, Netflix has also made a move.

They restarted the promotion of "Master of Mystery", and gave various treatments.

Seeing the rise of the data curve, Li Zhen was determined in his heart - this is the resurrection!

……

Receiving the good news from North America, Fan Zhe was also very happy.

"The Master of Mystery" can make money, and this thing is gone.

This work has achieved good results in China. Although due to the problem of the subject matter, it is unlikely to reach the point of almost a national drama like "The Grandmaster of Martial Arts", but with the super high production level, it is not a big problem to crush the works of the same period in the domestic market.

On the 'Dimension Platform', the pricing of "The Master of Mystery" also adopts a boutique strategy, and the unit price is relatively high. A drama of six yuan a episode is not cheap.

At the beginning, there were still many people in the company who still had some objections to this pricing strategy, thinking that in this way, the price of 60 yuan for the whole episode would make a lot of viewers stop from the threshold of viewing.

But the final market shows that the problem is not big, and the way of high pricing of high-quality content can still attract a large number of viewers.

In fact, the largest user group of "Master of Mystery" has a relatively good income, a relatively good education, and people who can accept the story theme and selling points of this work. And this group of people is precisely the group that is not sensitive to prices.

After stepping into the threshold of payment, the gap between a few dollars sold for a drama and an episode is of little significance to this part of the group. They value the quality of the work/service more than that, and they will be happy to pay a higher price as long as the quality is good.

In the past, this user base was relatively small. After all, China is still a developing country, and in addition to Beijing, Shanghai, Guangzhou, and Shenzhen, there are vast areas that are not very developed, and there are even hundreds of millions of people who are relatively poor compared to urban residents.

However, with the continuous development of the country's economy in recent years, the economic living standards of the people have also been rising. Coupled with the copyright protection system, it has gradually become more and more sound, and the general public has become more and more receptive to paying for content......

This series of factors all represent the spring breeze of cultural creators, which seems to have blown in.

Embodied in the work "Master of Mystery", this drama has sold more than five million units in three weeks after it was launched.

In the whole world, in three weeks, the revenue created by "The Master of Mystery" reached almost 300 million yuan.

Judging from this trend, it is estimated that when all the content of "Master of Mystery" is updated, just from the domestic mainland market, the content distribution on the "dimension platform" can almost recover the investment cost of the work.

And in North America, after the performance of "Master of Mystery" skyrocketed, the converted income is also quite considerable.

And then add to the rest of the world...... Wedo Entertainment has fought another successful battle.

And the key thing is that the full copyright of this work, except for it, is all in the hands of Wedo Entertainment.

This means that they can play with the copyright of this work.

Now, Wedo Entertainment's development capabilities in the surrounding market are also very strong. They have very good cooperation with various merchants and can launch many high-quality peripheral products.

and even the choreography of some stage plays......

When these things are also effective, the value of the entire IP of the work will be developed to a deeper level, and the sources of profit will become more diversified.

And the evaluation of the work is also quite high.

At present, in the major evaluation media in China, the reputation of "The Master of Mystery" is quite excellent. For example, Douban, with a score of 9.4, can be called a divine drama.

"It's hard to imagine that there is a company in China that can create such a perfect story of this theme."

"I'm a fan of Master of Mystery, and I've been looking forward to it for a long time. But anticipation is anticipation, and I know that this is unlikely. The theme of "The Master of Mystery" is destined that no domestic film and television company will take a fancy to it; It is even more impossible to expect foreign film and television companies to buy a story produced in China with a foreign background. Originally, my biggest hope was just to be able to see the anime, and then I was satisfied. But Dimension Entertainment gave me a huge surprise! The quality is super high, even if I watch an American drama, I have never felt this way, and I knelt down for Dad Weiwei! ”

……

The serialization time of "Master of Mystery" is ten weeks, and the frequency of one episode is updated every week.

By the time all the works were updated, it was almost July from mid-April.

Entering the summer, it is the time for major cultural industry companies to start to show their talents.

In this summer, Wedo Entertainment launched a new work of "Demon Hunting Notes", maintaining the quality of the previous one, and it can be regarded as taking over "The Master of Mystery"; And at the same time, during this period, they also had a movie released.

"Rune Wars", this LOL series of movies with Lux as the main character.

This film, among the three films launched in the LOL series so far, has the lowest investment cost, and the box office performance is also at the bottom.

But that doesn't mean it's a failure.

The so-called 'bottom' still has to see who it compares with.

In the same LOL series, other films do have higher production specifications, and it is normal that they have not compared. But in fact, this "Rune Wars" still has a box office of 2.6 billion in the domestic mainland, a box office of more than 100 million US dollars in North America, and a global box office of more than 500 million US dollars, compared to the investment cost of about 70 million US dollars, it must be a profitable business.