Chapter 556: Competitors
Players at home and abroad are looking forward to the work "Steam Daming".
And this is a market dynamic, and it will not be a secret to practitioners who are a little more sensitive to touch.
Come to think of it, as long as the quality of this new work launched by Wedo Entertainment is passable, it will definitely not worry about sales. Even if it can't compare to the miraculous results they achieved with a stunning "Taiwu Picture Scroll 2" before, it should be no problem to become a cross-platform masterpiece and sell high sales in the global game market.
And this has attracted the attention of many game companies.
Wedo Entertainment's works, released in China, must be done on their own 'Wedo platform'. Now, the development of the 'Dimension Platform' is getting better and better, and the scale of the entire user group has reached a very good order of magnitude.
The initial source and foundation of the 'Dimension Platform's paying users are actually game users.
At that time, "Taiwu Picture Scroll 2" was released in China, and it was launched on the 'Dimension Platform', and a large number of game users flowed into the Dimension Platform. These people, at first, just regarded the 'Dimension Platform' as the launcher of "Taiwu 2", but later, after continuous investment and the introduction of new content, the 'Dimension Platform' successfully transformed into a comprehensive entertainment platform based on video content.
However, we can't ignore the potential of the 'Dimension Platform' in terms of game publishing.
It is conceivable that after the release of "Steam Daming", the domestic player group will inevitably restart this software, buy, download and play this game.
Another benefit is that in the 'Dimension Platform', many non-gamer users who usually watch videos may also be converted into users of "Steam Daming" under the publicity.
For the issuance in China, other companies definitely don't have to think about it.
But what about in the vast overseas regions? North America, Europe......
Especially in North America, the maturity of its market is far greater than that of Chinese mainland.
In fact, when Wedo Entertainment continued to throw out information about "Steam Daming", there were constantly international distributors who tried to contact Wedo Entertainment.
However, they have never relented, and have been closing the window for discussion, saying that the production of the work has not yet been completed, and there is still a long time before it is completed, and they do not accept relevant cooperation negotiations for the time being.
A lot of companies are in a hurry......
Arnold is one of those who is in a hurry.
At the beginning, they Activision Blizzard got "Taiwu Picture Volume 2" from Dimension Entertainment, and they paid a considerable price. While paying tens of millions of dollars in agency money, he also spent hundreds of millions of dollars in publicity funds for the promotion of this work in the global market (mainly North America and Europe).
Although the price paid is not small, the unimaginable excellent performance of "Taiwu Picture Scroll 2" completely allowed them to recover the huge investment in the early stage, and at the same time, they also obtained quite a lot of benefits.
In addition to the simple monetary income, Activision's agent "Taiwu Picture Scroll 2" has added a powerful role-playing type of work to its own game library. This has brought a big change to the situation that Activision originally only had a certain advantage in shooter games.
After tasting the sweetness, they feel full of confidence that with the previous work and the very good cooperative relationship between the two parties, they should still be able to continue to reach further cooperation with Wedo Entertainment relatively easily.
But as it turned out, they overthought.
Activision has received no different treatment from other companies on "Steam Ming". In the previous few contacts, they were all closed, and Wedo Entertainment had no intention of communicating about the distribution issue now.
"Why are these Chinese so capricious?"
Arnold, who was sitting in his office in North America at the time, was full of complaints.
Although the mouth is complaining, the body is very honest. It was pointless that they didn't continue to communicate with Dimension Entertainment, but at Arnold's behest, they set up a business team to keep an eye on the Steam Bright project.
No matter how much you complain, this work will definitely be taken down.
They keep an eye on the work at any time, and any new dynamic information will be captured as soon as possible, and compiled into a report for analysis. Through this way of peeping at the leopard in the tube, we can analyze its quality and analyze its market prospects.
And there is also a very important aspect, which is to spy on other competitors.
If you want to say that on "Taiwu Picture Volume 2", the party that regrets it the most, it should be EA.
Once, after the E3 exhibition that year, EA was the closest company to win "Taiwu Picture Scroll 2". They showed quite good sincerity, and even in terms of the price of the agency fee, they did not give it any less than Activision. It's just that the publicity budget is relatively small. At that time, Wedo Entertainment even put forward the idea that it could reduce some agency fees and increase some publicity budgets, but they rejected it in the end.
In retrospect, EA really turned down a big gold mine.
After the success of "Taigo Picture Scroll 2", EA's people who were in charge of the negotiation of this project at that time were about to regret their bowels.
And when it comes to this "Steam Daming", according to the information obtained by Activision, EA's performance is obviously much more positive than the last time.
Although it has won a battle with "Taigo 2" before, EA is still a very serious competitor for Activision.
Arnold never wants to let EA get such a work as "Steam Ming", which has a great possibility of success, when his side has finally fought a turnaround.
Recently, the overlook video of the Forbidden City released by Wedo Entertainment can be regarded as the last straw that broke the camel's back.
Judging from this video, the completion of "Steam Daming" is already very high.
If you don't fight for it now, it may be a little late.
After much thought, Arnold left his affairs in the United States behind and got on a plane to Shenghai.
In the last cooperation, in addition to the relatively good cooperative relationship between the two companies, Arnold also consciously built a personal relationship with the two bosses of Wedo Entertainment, Fan Zheye Jiayi.
Now, this personal relationship has become a bridge of communication and a magic weapon to win.
He hopes to show Activision's sincerity by going to China in person and negotiate cooperation as soon as possible.