Chapter 409: The fight of the Spring Festival stalls
On the first day of the Lunar New Year, the movie "Taiwu Picture Scroll" was officially launched.
With the blessing of Wedo Entertainment's past two brilliant works, this film, even in the fiercely competitive Spring Festival, still got a relatively good film scheduling ratio.
Up to thirty percent.
It's rare.
In the eleventh schedule, "Demacia: Glory" at a cost of 800 million, carrying the power of the box office hit of "War", when it rushed up, most of the domestic film and television companies chose to back down at this time.
Although there is a Golden Week on the 11th Day, it is a pretty good schedule for the release of new films, but no one wants to collide with such a work.
But the Spring Festival stalls are completely different.
Although "Glory" has achieved a greater degree of success than "War", so much so that it has made Wedo Entertainment in the limelight for a while, the attraction of the Spring Festival stalls is too great.
This is the hottest schedule in the current domestic film market. As long as the quality of a movie is slightly better, or even if the quality is average, as long as there are a few stars with strong appeal, it is easy for a movie to explode at the box office in just a few days.
Now, it seems that people have become accustomed to going into battle together during the Spring Festival, looking for a movie to watch, as one of the pastimes of the New Year.
Under such an important schedule, even if it is Dimension Entertainment, it is impossible to force everyone back.
The works produced by some small film companies have the idea that they can share a piece of meat during the Spring Festival; Some big productions have a certain degree of confidence in the quality of their films, and they are not too afraid to collide with dimensions.
Although they don't feel that they are too sure that they can shake the works of Dimension Entertainment, but with such a big market for the Spring Festival stalls, can "Taiwu Picture Scroll" still eat all the market share?
And that's been proven by the facts.
Although none of the other works has a scheduling rate of 30 or more, there are still two that have reached more than 20 percent. The remaining less than 30 percent of the scheduled films were divided by several other films.
"Taiwu Picture Scroll" barely has much suspense, and it won the first place at the box office on the first day of the Lunar New Year and the Spring Festival.
With a box office of 470 million in a single day, this is the prelude to another blockbuster movie.
But under "Taiwu Picture Scroll", other works are not so miserable.
For example, the famous Lei Dao's new film, the action movie "Heavenly Fire Descends to Earth" with a modern background, has gained a pretty good reputation in the screening before the release. said that the action scenes were very popular, and the actors also invited a few guys with great appeal to make such a film.
This "Sky Fire", on the day of its release, also got a box office of more than 200 million.
Another movie, which occupies more than 20% of the film schedule, is a comedy theme.
This is the main box office genre film in China, and several big domestic actors, such as Wang Baoqiang, Xu Zheng, Huang Bo, Deng Chao, etc., most of them have the experience of shooting blockbuster comedy movies, and even simply did comedy.
Facts have proved that this kind of movie still has a very strong market vitality. This film also got a box office of more than 200 million on the first day of its release.
Of course, other movies add up and also occupy a certain proportion of the box office, but there are basically not many.
In the following days, the situation of each film is different.
The box office momentum of that comedy is a bit insufficient. On the second day of junior high school, the box office of this comedy just exceeded 100 million, and then on the third day, it didn't even reach 100 million.
On the second day of the second day of the new year, the box office increased instead of falling, rising to 330 million, which was the same as "Taiwu", and in the next few days during the Spring Festival holiday, it also maintained a box office of more than 100 million.
Lei Dao was already crazy with joy.
When he met with his friend, Lao Zhen, he also thanked each other.
"Thank you, Lao Zhen...... If you hadn't persuaded me, I wouldn't have staggered with them because I was afraid of dimensional entertainment. ”
Lao Zhen waved his hand and said, "Don't thank me, there's nothing to thank." The quality of your film is not bad, even if it is not released during the Spring Festival, it should not be too bad in other schedules. ”
Lei Dao shook his head and said: "This kind of thing is pro, sometimes it is difficult for the parties to see clearly, no matter what you say, I must thank you well...... However, Dimension Entertainment is really strong, their Taiwu has already broken one billion in three days, right? ”
"Hmm." Lao Zhen also stared at the box office rankings quite seriously, "More than 400 million on the first day, more than 300 million on the second day, and 200 million on the third day...... With this momentum, at least a 3 billion movie has not run. ”
"Alas...... Still can't compare. Lei Dao said, "My film, 700 million in three days is already considered a cow, but there is still a gap with them." ”
"Don't compare yourself to them, it's not interesting." Lao Zhen said, "You should be able to get 2.5 billion in the end, and you will make a lot of money!" ”
"Hahaha!"
……
Speaking of Weiwei Entertainment's own side, the box office of "Taiwu Picture Scroll" they estimated should be 3.2 billion in the end, which is estimated to be still not as good as "War", let alone "Glory".
Although, if it can get a box office of 3.2 billion, it will definitely be a big success. Compared to the cost of 500 million, that's more than six times the data. In addition to taxes, distribution, and theater sharing, there are 12.3 billion in the hands of Dimension Entertainment alone. Take-out, the distribution company is still the group's internal 'Dimension Media', which is equivalent to about 15% of the box office's distribution share, in fact, it also falls into Dimension's own pocket.
This probably means that even if the cost of 500 million is removed, Wedo Entertainment can earn more than one billion revenue from this work.
However, although it was a big success, with "Glory" Zhuyu in front, the staff of Wedo Entertainment involved in this project always felt that they couldn't get excited all of a sudden.
Well...... That mentality is probably ...... Ji Cao Don't 6?
As for the word-of-mouth of the movie "Taiwu", it is quite passable.
At present, the score on Douban was 8.2 on the day of release, and later dropped to 8.
Barely standing on the excellent line.
In the general perception, the movie "Taiwu Picture Scroll" is an excellent martial arts movie, yes, but it is a masterpiece, not for the time being.
In this regard, Fan Zhe felt very calm.
It's not as good as it could be, but it's up to expectations.
That's about how it feels.