Zhang Xiaoqun walked nearly two stops before he found a newsstand, and the shirtless boss had already entered a state of rest, lazily leaning on the chair and napping, shaking his head with the fan whirring hard, but he still looked sweaty.

Zhang Xiaoqun called, boss, take the magazine. The boss didn't move, Zhang Xiaoqun's voice raised an octave again, and shouted loudly, boss, get up and get me the magazine. The boss didn't open his eyes, closed his eyes and said, take it yourself, put the money in the box. Zhang Xiaoqun is very unhappy, I have a lot of magazines, what do you want me to take, get up and get it for me. As soon as the boss heard a lot of magazines, he got up from his chair, took the list of books sent by Zhang Xiaoqun, and took a closer look, and immediately smiled like a flower on his face, so many magazines. Okay, don't worry, I'll get it for you now. He was looking for magazines and chattering, Guangzhou's Huaxi, family, Wuhan's bosom friend and marriage and family, Xi'an's lover and the third half of the month, family friends and girlfriends, Zhengzhou's life and partner, Beijing's Shi Yan, good housewife, Jia Ren, Ruili, men's ...... Oops, girl, you've got too many magazines, I'll get you a big bag. Next time, don't come, you call me here, and I'll send it to you. Zhang Xiaoqun said happily, Zhong, next time I call you, you must send it to me, otherwise, I won't buy it from you in the future. The owner of the newsstand said very happily, how can this not be delivered, it must be delivered, you can call it. Zhang Xiaoqun carried it with her hand, it was really heavy, she decided not to go forward, take a taxi back, or go back late, so that Editor-in-Chief Nie found out that she also bought a lot of magazines that she did not ask for, and she would definitely criticize her.

Saying that Shaanxi's place is evil, what you say is what, Zhengzhou is the same, Zhang Xiaoqun is afraid of whatever she is afraid of, she just got out of the taxi with a bag of magazines, and saw Nie Congcong coming out of the MISS coffee in front, she couldn't hide if she wanted to, Nie Congcong called her name loudly, she had to stand in place. Nie Congcong said, Xiaoqun, on such a hot day, why do you still go to the newsstand to buy magazines? Didn't it make you cool down in the morning? Zhang Xiaoqun said with a smile on his face, it's nothing, it's the same when you work. But the heart is up and down. Nie Congcong helped her, and she lifted one side by one and went up to the fourth floor.

Entering the office, Zhang Xiaoqun sorted out the newly bought magazines, Nie Congcong went to wash her hands, and when she turned around, she found that there were several black and white magazines in the magazine pile. Nie Congcong frowned, Xiaoqun, what's going on? The list I gave you should be full of fashion magazines, why did you buy back black and white magazines like bosom friend family, these magazines are very different from the style of our magazines, and you don't do you any good except for wasting time. Zhang Xiaoqun blushed and said, editor-in-chief, I bought all the fashion magazines you asked me to buy, and these black and white magazines were bought by me personally, and they are my personal hobby. I don't need to be reimbursed by you. Oh, I see. Nie Congcong replied to this sentence. He didn't speak again. Zhang Xiaoqun didn't dare to say anything, and quietly sorted out the black and white periodicals together and put them in a plastic bag, ready to take them home from work to read again.

Nie Congcong was busy for a while, and when he went to fetch water, he found that the black and white magazines on the table were gone, a little strange, Xiaoqun, what about the black and white magazines you just bought? Zhang Xiaoqun said, those magazines have nothing to do with our work, I put them away and take them home to read at night. Nie Congcong said, that's okay, now for you, black and white magazines are entertainment, and reading fashion magazines is your main job. You should take a good look at all the magazines you bought back in the afternoon. Zhang Xiaoqun asked with a look of surprise, really? Can I still read magazines during work hours? Yes, do what I have entrusted you with, and you are free. And the more you see, the more open your mind becomes, and the better you can make something. Hearing Nie Congcong say this, Zhang Xiaoqun rushed over and hugged Nie Congcong, and said in authentic Henan dialect, Editor-in-chief, how are you so good, I love you to death. Frightened, Nie Congcong hurriedly pushed her out.

Looking at Zhang Xiaoqun looking at fashion and health with a happy face, Nie Congcong was a little absent-minded as he flipped through a book of Jiaren. Although she had only just taken over as a fashion magazine, she knew that without fashion magazines, fashion would never be a public phenomenon. People who don't read fashion magazines are gradually being denied a voice. Although China's fashion magazine industry is less than ten years old compared to the more than 100 years of history in the United States, it has developed very rapidly.

At the end of the 80s of the last century, "Reader", "Bosom Friend", "Family", "Girlfriend" and "Story Club" became the mainstream magazines in the Chinese magazine market, and at the same time, a book called "World Fashion Garden" quietly appeared. France's Birch Filip Bach founded the earliest Chinese version of "ELLE" in Hong Kong in 1987, and later founded "Renche Zhi" and "Furong Yaji"; In mainland China, in 1988, he founded "ELLE China Fashion Garden", in 1994 he founded the sports magazine "Bo", in 1995 he founded "Famous Car Journal", and in 1997 he founded "Health Friends"; In 1991, she founded the Taiwan edition of "ELLE Her" magazine. The Group has also developed a number of local brands in the local market, such as the acquisition of Marie Claire magazine in China. The entry of ELLE into Chinese mainland was carried out in cooperation with Shanghai Translation Publishing House, which was a historic breakthrough at the time. ELLE is distributed in 30 countries around the world, and resources can be shared across the country, but there is still a high cost to pay. However, the Chinese version of ELLE has changed from translation and rewriting at the time of its inception, and today, the content of local editing has increased, and the quality of localized content has gradually improved.

In 1993, "Fashion" magazine was launched, coated paper full-color printing, the use of international editions, full of international famous brands of exquisite advertisements and pictures, opened a generation of atmosphere, five years later, "Fashion Yiren" and the famous American women's magazine "Fashion· COSMOPOLITAN, Vogue has taken it to the next level, and copyright cooperation has become a model in the journal industry. Since then, from the purchase of copyright to cooperative operation, the international cooperation in China's fashion periodical industry has become a white-hot trend: in September 1999, "Esquire" entered into a copyright cooperation with the famous American men's magazine "Esqui-re"; On October 8, 2001, Hearst Corporation of the United States agreed to grant the copyright of "Harper's Bazaar" to Fashion Group; In November 2001, the National Geographic Society's National Geographic Traveler magazine signed a formal agreement with Fashion Travel on copyright cooperation. In 2003, he co-founded "Fashionable Menswear" with the British magazine "FHM". In addition, the fashion group has also founded 15 magazines, including "Fashion Petite", "Fashion Men's Health", "Fashion Women's Health", "Fashion Good Housekeeper", "Fashion Home", "Fashion Home Purchase", "Fashion Time", "Fashion Chinese Human Geography", "Fashion Car", "Audi" Magazine Chinese Edition, etc. Every magazine under the Fashion Group is in the top 10 in terms of circulation and advertising in the industry. The fashion group adopts the business mode of IDG in the United States, and the operation of the magazine is completely in accordance with the goal of industrial management, that is, the goal of economic benefits.

The third fashion magazine empire, "Ruili", was introduced in 1995 from the copyright of Japan's "Friends of Housewives", and published "Ruili Clothing and Beauty", "Ruili Yiren Fashion", "Ruili Fashion Pioneer", "Ruili Home", "Ruili Lovely Pioneer", ...... These three major fashion magazine groups almost monopolize 80% of the market.

In addition, China Textile Publishing House cooperated with Kodansha of Japan to launch the fashion journal "Xinwei", which was published every other month, introducing the latest Japanese periodical technology; The copyright page of Pursuit magazine bears the name of the French newspaper group Figaro; The fashionable "Good Housekeeper" cooperated with the American "GoodHouseKeeping", "Jiaodian" and "Fashion · COSMOPOLITANGirl", as well as Interactive Group's "Youth" and "SEVENTEEN" in the United States...... Time Warner's INSTYLE magazine is about to publish a Chinese edition, and major publications like Vanity Fair have already conducted several surveys on the Chinese market and are waiting for the right moment. Copyright cooperation has almost become a nirvana for Chinese fashion magazines, and some people even think that future fashion consumer magazines will be non-copyright cooperation.

Local fashion magazines are struggling in this mezzanine. The more successful ones are "Women's World", "Shanghai Clothing", "Friends of Health", "Urban Housewives", "Urban Beauty", etc., but in the face of the ability of international magazines to grab information to the greatest extent with the help of strong economic strength and editorial offices all over the world, local magazines are congenitally deficient in terms of funds, resources and talent reserves, and can only do nothing in vain. On the other hand, a number of low-end fashion magazines in Hong Kong and Taiwan are also coveting this market, and they are more interested in young people and even middle school students. Hong Kong's Extra Magazine, which was acquired by Modern Media, also plans to publish a mainland edition.

Despite the fierce competition in this market, and the constant death of fashion magazines and the birth of new fashion magazines, there are always people who are enthusiastic about this fashion business. I just don't know, what kind of pattern will it be when the dust settles in the end?

Thinking of this, Nie Congcong still felt a little anxious in her heart, good magazines are piled up with money, I don't know how much money the capital will invest in the magazine she is responsible for at the moment, and the amount of money directly determines the future of her and the magazine, but no one can tell her clearly......