That night, Nie Congcong was busy working overtime, Qian Yang called and said, Old Nie, there are a few friends from the magazine circle, they know that you are also there, and want to call you over to have a meal together, can you come over for a while? Nie Congcong immediately refused, Qian Yang, I'm busy, tomorrow I will hand over the salary system for the column planning and editing of fashion magazines to the leaders, and now each of them is a semi-finished product, so I won't go. Without waiting for Qian Yang to speak, a man's clear voice came from the phone, Lao Nie, come on, I can finally come to Zhengzhou once, let's get together for a while. Nie Congcong didn't need to ask to know who it was, so without saying a word, he happily agreed.

Nie Congcong is not a particularly gregarious person, and he is not willing to sit with a bunch of strangers and say some jokes, but Bai Yang is on a business trip, and if she doesn't go, it will be too unpleasant. Not to mention that her colleagues have been working for so long, when she first joined the magazine, Poplar helped her a lot. The phone returned to Qian Yang's hand, Nie Congcong asked to send the address, and she would go over in a while.

When Nie Congcong arrived, the wine was already full. A table of people, except for Bai Yang and Qian Yang, as well as the two male editors Li Qingyang and Lao Huang in the first half of the month, have not seen anything else. Without waiting for Qian Yang to speak, Bai Yang pulled Nie Congcong over and directly introduced to everyone, Cong Cong's sister, the editor-in-chief of the fashion magazine of Companion Magazine, and my former colleague. Intelligent, talented. The author of the October Lily that you guys posted in the magazine is her, emotional, sexual, healthy and fashionable, and she can't do it without her. Therefore, I will call you a treasure. Hahaha, I'm not wrong! After saying that, Poplar himself was happy.

As soon as everyone heard that Nie Congcong was the October Lily, they all laughed, alas, Lily, I am who is on the end of the world, without waiting for Poplar to speak, the people at the table have almost finished introducing themselves, and they all have some intersections with Nie Congcong in the Tianya community, so there are almost no outsiders in this dinner party.

In 2004, the Internet was not so developed, and the journal editors in the country were all family, as long as they went to one place and contacted an editor, then the magazine editors in the city could basically make an appointment together, and everyone made an appointment with the manuscript, chatted, and passed on some news gossip.

Everyone talked about their magazines, and everyone had something to say. Poplar is the main guest today, after three rounds of wine, someone proposed, Poplar, your magazine in Xi'an is doing so well, you tell us about the history of the development of Xi'an magazine, Poplar heard him talk about the history of the development of Xi'an magazine, immediately came to the spirit, originally three bottles of liquor have seen the bottom, he asked for six bottles of beer on the spot, everyone drank while listening to him talk about the history of the development of Shaanxi magazine. In recent years, the development of Xi'an magazine is a miracle, which makes people in the national periodical industry very envious, and everyone is very interested in the story behind the development and development...... Since Bai Yang is willing to speak, Nie Congcong is also happy to listen to it, and when she was in Xi'an, no one told her.

In 1986, the whole country was vigorously carrying out reforms, and Wang Weijun, then editor-in-chief of the Contemporary Youth Magazine, took advantage of the spring breeze of reform to compete for posts, and the first reform measure he introduced after taking office was to let all editors and reporters go out and take a plane to see Shenzhen and change their minds. He brought Chinese periodicals into line with modern international trends.

In 1989, the national newspaper and periodical system was overhauled, and a large number of newspapers and periodicals were closed down and transferred in various provinces. As far as the Provincial Youth League Committee is concerned, only one of the "Contemporary Youth" magazine and the "Shaanxi Youth Daily" can be left, the newspaper or the journal? The game is extremely intense. In the end, Pu Changcheng, a senior official of the Youth League and the provincial government, and the party group decided to stay in the journal and stop the newspaper, and the staff of the Youth Daily were officially merged into the magazine, and the rest of the hired personnel were dismissed. In order to find a more relaxed environment for running the magazine, Wang Weijun decided to leave the Provincial Youth League Committee and transfer to the Provincial Women's Federation. At that time, the Women's Federation had a "Family Life Newspaper", which was half-dead, and after Wang Weijun took over, the newspaper was stopped and republished, and the magazine "Girlfriend" was founded. It means to be "a man's friend, a woman's friend". In addition, he ingeniously found an English word love as the logo of the publication, and the English love of the flower body is more eye-catching than the Chinese title "Girlfriend". Everyone couldn't imagine that this northern Shaanxi man who couldn't memorize all the 26 letters would be so foreign.

The recruitment of "Girlfriend" is also completely different from that of traditional magazines, because there are not many indicators of public institutions, it cannot formally recruit fresh college students, so it is oriented to the society, meritocracy, in Wang Weijun's words, it is to be practical and can work people. Therefore, many of the first employees of "Girlfriend" magazine did not have formal diplomas, and their previous jobs were varied, including old college students in public institutions, workers in factories, salesmen in stores, waiters in hostels, and unemployed young people...... But their unified characteristics are dedication, love the job, do not hesitate to invest, and have no pretenses. There are often things that squat in the hotel for more than ten hours in order to interview a star, which should be regarded as the pioneer of Xi'an Yuji.

Later, Wang Weijun carried out in-depth development of the young people gathered at the bottom of the page, developed these readers into members of the Girlfriend Readers' Club, and set up a social department to serve them, with nearly one million members nationwide, becoming a pillar industry of the magazine. The Ministry of Social Affairs has also developed a series of spin-off products, the most famous being the "love shirt" of "Girlfriend", which has sold nearly 10 million pieces. In fact, the so-called "love shirt" is the Yellow River cotton weaving factory where Cui Pengfei, the American editor of "Girlfriend" at the time, had a large number of unsalable round-neck white shirts, and his personal relationship was still in the factory at that time. Xiao Cui had an idea, and printed the red logo of "Girlfriend" on the white T-shirt, but he didn't expect it to be very popular, originally five yuan for an old man's shirt that no one wanted, but now fifteen yuan is in short supply. This was China at that time, as long as you had a little bit of flexibility, you would be rich in no time.

The whole nineties was the period of rapid growth of "Girlfriend", and China also began to enter a commodity society, the literary fever continued to cool down, there were fewer people talking about ideals, more people were chasing stars in love, and youth periodicals began to be gradually surpassed by women's magazines represented by "Bosom Friend", "Girlfriend" and "Family", and began to become the mainstream consumer goods in the periodical market.

"Girlfriend" took less than five years to exceed one million in circulation, reaching a peak in 1996 with a monthly circulation of more than 1.6 million. In the Xi'an market alone, nearly 30,000 copies were released in a single month. Today, the bookseller in charge of wholesaling "Girlfriend" said that only two bundles of 100 copies could be distributed at the Xi'an retail newsstand every month. Magazines such as Contemporary Youth have long since withdrawn from the retail market.

Driven by "Girlfriend", the Xi'an periodical market has been unprecedentedly prosperous, and new journals are constantly emerging, and the decade from 1995 to 2004 is the golden decade of Xi'an periodicals. "Girlfriend" continued to expand, and on the basis of the first half of the month, it successively launched the campus edition, garden edition, fashion edition, news edition and "Wenyou", a total of seven magazines, and the advertising volume also exceeded 10 million.

Founded in May 1993, "Lover", under the leadership of the editor-in-chief Zeng Bo, closely followed "Girlfriend", and its circulation also rose steadily, and later surpassed "Girlfriend" and became the new market darling. The circulation in 2003 surpassed the peak of 1.6 million for "Girlfriend". It also has seven brands, including Lover's Upper and Lower Moon, Girls, Boys and Girls, Lover's Psychology, and People's Story Club. The old "Contemporary Youth", "Comedy World", "Furniture and Life" (later renamed "New Room"), and the newly founded "Family Friends" and "Medical Cosmetology" all have a circulation of 200,000~300,000 yuan, and also have a certain amount of advertising income. At the same time, the circulation of children's periodicals led by "Little Copernicus", "American Literature: Juvenile Edition", "Juvenile Monthly", and "Fairy Tale World" has also soared.

In 1999 alone, the total retail sales (excluding subscriptions) of Xi'an Post Office magazines were close to 70 million, and the price of magazines that year was generally not more than 3 yuan, and its turnover can be imagined. Xi'an's Dongliu Road has become a well-known newspaper wholesale market in the country, with 17 professional households specializing in periodical wholesale, and there are only two or three in the general provincial capital.

At that time, the development of domestic periodicals was very Chinese and very different from that of developed countries. China is a large country with a large population, and the total consumption of periodicals is large, so the early periodicals in China were profitable by publishing them alone. Taking "Reader" as an example, when the highest circulation is 9.1 million, the price is 3 yuan, excluding the printing and distribution costs, the magazine distribution profit is 1 yuan, and the monthly payment is more than 900 yuan. The annual issuance profit is more than 100 million. This has also developed the disadvantage of Chinese journals that rely too much on distribution and have a single profit model. The industry once laughed at itself that Chinese magazines make money by selling paper......

The story of Poplar is not too exciting, but everyone also listened to it with relish, when I heard him say that domestic magazines make money by selling paper, they couldn't help but laugh, this is a common problem of every magazine, who can avoid it? It's just that all these glories and troubles have nothing to do with Nie Congcong, her competitors are higher-end magazines, and she doesn't dare to think too much about whether the future is good or not!