There is never a shortage of people for free, especially Chinese, especially the elderly.

Since the beating of eggs and vegetables to send Mengchang medicinal wine, it is called a gong and drum noisy crowd of people, the surrounding people are scrambling to come here, one by one as if they are fighting chicken blood, the combat effectiveness is off the charts, and the franchise store is crowded side by side, especially when the free delivery car is unloaded, the scene, that posture, is like a dam that has opened the gate, and those guys in the store are obviously unable to parry enough.

It's just that there are a lot of onlookers who come to watch, but it is clear that they all regard the store as a free vegetable market.

In his spare time, Lin Jingtian will also complain to Roland on the Internet: "You said that this group of old men and old ladies come to get eggs and vegetables every day, which makes my store a vegetable market." ”

"There are no products that are not easy to sell, only people who can't sell products. Right now, you have to think of ways to increase the conversion rate, otherwise the traffic you flickered in the early stage will be wasted. ”

"Do you have any good suggestions?"

"Think about the switch attributes of your customers, like you're targeting the elderly, right?"

"yes."

"Then you can figure it out, what are these people thinking? What are you doing? What are they missing? What do they want to say? What do they want to do? What do they want? ”

"I think I want to maintain health, reduce pain, delay aging, etc., but I have all these effects with this product."

"Then you also have to understand what consumption characteristics they have, generally speaking, this group of people generally has these kinds of consumer psychology:

First, fear. The vast majority of elderly friends who participate in this kind of activity have physical ailments and are afraid of aggravating the disease or even dying, so they always hope that there is such a thing that can prevent or cure their physical diseases.

Second, herd mentality. For example, someone queuing up at the door of your store, which is not a big deal, but there are more and more people queuing, and many people who have not received your flyer do not know what is happening, but they also stop, ask the people in line, and then come together to participate in the queue.

Third, the psychology of comparison. For example, Uncle Li saw that Uncle Wang next door bought this thing, and said that it was good, and he would be itchy to buy it and try it.

Fourth, the psychology of taking advantage of love, for example, you can get coupons as long as you come to the door, as well as an egg or a green vegetable that you launched before, which is a good use of this psychology.

Fifth, the characteristics of compensatory consumption. This is mainly due to the fact that many elderly friends feel that they are too bitter and saved when they are young, and when they are old, they will have this compensatory consumption motivation. Especially after the children grow up and become independent and the financial burden is reduced, the more intense this kind of compensatory consumption psychology will be, trying to find opportunities to compensate for the consumption desire that has not been realized in the past due to constraints.

Of course, there are some other consumer psychology characteristics, but in general, the above are the main ones. ”

After finishing speaking, Roland paused, thoughtfully, and continued to add: "By the way, there is another very important thing, that is, the elderly are generally left-behind old people now. As China's family structure has been differentiated from the four-generation family, it has become a two-generation or small couple-type family structure, and the children will generally leave their elders after marriage, which is rare to get together, which leads to the fact that the elderly group is relatively lonely. They are most likely to be lonely, so they are eager to contact with people, eager to be respected and concerned by society, family, and friends. ”

"But how do I do that?"

"In response to the first kind of fear, you can hold some short and fast marathon expert lectures, use slides to talk about the serious consequences of various diseases, and by the way, threaten with the help of hospitals and even patients tragic pictures, so that everyone can have a fear of birth, old age, sickness and death.

In view of the second herd mentality, you can spend money to find some support, and vigorously boast that the effect of this product is really good in the potential customer group, give full play to the core customers, and form a group resonance. If there are more customers, we also effectively collect the customer cases that can be used in the process of answering inquiries and return visits, and organize the surname, gender, age, specific address, and contact number of these customer cases into a book, as a customer example, focusing on those consumer groups who are hesitant and slow to make a purchase decision, and quickly promote their purchase behavior.

For the third type of comparison psychology, you can target the potential target group, boast more about the customers who have bought the product before, stimulate the potential customers to fall into 'passive comparison', implying that they should also do something good for themselves, and increase the capital of comparison. For example, put more mainstream authoritative media reports on Mengchang medicinal wine in the storefront. In fact, like the elderly, they are often empty and fragile in their hearts, but the more psychologically empty people are, the more they want to brush their sense of existence and show their strength through this way of comparison.

For the fourth kind of love to take advantage of the psychology, you can carry out some lectures on the prevention of geriatric diseases, or free blood pressure and blood sugar measurement activities, those microcirculation, calcium, iron, zinc, selenium testing, 48 indicators, bone density testing, a drop of blood testing and other turns, at least once a week, by the way, establish a health file, that is, a customer file, with a customer file, you can start to bombard with phone calls and text messages.

For the fifth kind of compensatory consumption psychology, we can guide them more from the publicity, such as telling them that the conditions are good now, but people are old, have everything, and have no health, how can they make their 60-year-old body have a 20-year-old heart, 30-year-old energy, and 40-year-old appearance? That's what they want to recover.

In view of the last psychological characteristic of loneliness, you can play the family card, let the salesman be diligent, serve tea and hand the sailor diligently, uncle and aunt mouth diligent, warm gifts diligent, door-to-door care foot diligent, anyway, the service is more enthusiastic than the parents, it becomes. When playing the family card, remember to focus on the care for the physical condition of the elderly friends, weaken the product promotion function, and establish a good impression of the service personnel of Mengchang Medicinal Liquor through consumers' recognition of the brand image of Mengchang Medicinal Liquor, and indirectly affirm the importance of Mengyan Medicinal Liquor to yourself. ”

"It's a big groove, it's all a big set, then I'll try your deceptive routines, oh no, no, it's a sales method, a sales method."

"It's my routine, so in front of you, it can only be regarded as a class axe."

"Why don't we take another gamble?"

"Bet on what?"

"You're mine sooner or later, believe it or not."

"Why?"

"Because we're so similar."

"Are you trying to say I'm as bad as you are?"

"Why, I'm not a bad person, of course I'm not a good person, and I'm not a Virgin Mary or central air conditioning, I'm only good to the people I love."

"Really?"

"Of course! But I always feel that we are the same kind of people, I am you, you are me. ”

On this point, Roland sometimes even agrees a little.

"But I don't like myself."

Roland silently muttered in his heart, people who are too similar are not suitable to be together, and people who are too similar can only expose each other's scars when they are together.

Or, this is the reason why he prefers Ouyang Changzhi. If his previous life was boundless darkness, then Ouyang Changzhi's appearance was like the light that tore through this darkness, allowing him to see the dawn and see a new life rising with the sun.