If you want to promote a brand new product, the most common way is, of course, the overwhelming advertising, what CCAV TV commercials, what roadside billboards, what LCD screens in elevators, anyway, you can think of all the advertising channels that can be bought!

Next, we need to shoot another particularly silly commercial, such as a particularly silly woman shouting like an idiot in front of the computer, "Oh dirt! It doesn't matter if the advertisement is stupid, just make people memorable, Boss Shi is an expert in this regard.

Of course, as a promising young man in the new era, how could Wang Yinan learn this promotion method from Boss Shi, although the effect is very good, but it is too lo, we really can't afford to lose that person.

In addition to Boss Shi's classics, Wang Yinan also studied the promotion case of another Internet tycoon, the "Red Genuine Storm" of that year, held an event in a huge stadium, which was a typical case of saving money and doing big things.

This kind of marketing planning that saves money and has a good effect has two essences, one is to find a breaking point, that is, the majority of people who eat melons are particularly concerned about the points of special interest, so as to resonate with them and achieve the effect of four or two thousand pounds, and the other is topical, it is best to cause a certain amount of controversy, only when there is a quarrel will there be heat, there will be continuous attention.

But this degree is difficult to grasp, if the topic is too much, it will become controversial, and if the controversy is too much, it will cause some people to be disgusted, and if there are too many people who are disgusted, the marketing campaign will outweigh the losses.

For marketing, Wang Yinan can summarize one, two, three, and can see how Rebus did it afterwards, and let him plan it himself, which must be full of loopholes, after all, there is a specialization in the art industry, so the first of the two most important things for him next is to find a trader for marketing activities.

There are talents in the country, although the front wave died on the beach with confidence, because the back wave is endless, I have a few friends, and I have also found a few headhunting companies, Wang Yinan has a few candidates, basically including the main operators of several companies that have done particularly well in marketing in recent years.

Of course, if Rebus is willing to come out to operate, Wang Yinan will definitely be very welcome, but unfortunately Yinshan and rice have been invested in my big goose factory, how can Rebus come out to fight with the goose factory, "It's a pity", Wang Yinan wants Rebus to go out of the mountain to do a game with my goose factory, "It must be a rare big scene in ten years."

The first two people recommended by the headhunting company were selected in Pengcheng and Huadu, in order to show sincerity, Wang Yinan flew from the imperial capital to Pengcheng to meet these two candidates on the weekend, although he chose basically the largest and most comfortable model on the route, but in the face of high air currents, the two-hundred-ton 777 passenger plane was still tossed and turned like a toy.

Sitting tightly on the chair as if he was being tortured, Wang Yinan's hands were on his knees, and his fingers were a little white because of the force, "I knew I would have taken the high-speed train", Wang Yinan's mood also followed the ups and downs of the plane, up and down.

"It is necessary to develop hypersonic vehicles", Wang Yinan thought.

"It seems that a suborbital vehicle that uses a variable-cycle engine can not only send the upper stage into the earth's orbit, but also be used as a means of transportation", there will definitely be many wealthy people who will be interested in the means of transportation that can fly from the imperial capital to Niuyue in half an hour.

After three hours of torment, Wang Yinan stepped off the plane with a pale face, as if he was seriously ill. Knowing that Wang Yinan likes to act alone, the owner of the joint venture company that produces somersault clouds asked the driver to send Wang Yinan a Tesla to the airport, and by the way, he made an appointment to have dinner together in the evening.

At a café near the sea in the Nanshan District of Pengcheng, Wang Yinan met the first candidate.

The environment of the café is very good, not far from the China Merchants building, more than 30 years ago, an old man waved his hand in Pengcheng, the China Merchants represented by this building has become the earliest capital trend, and now, it is estimated that the company directly or indirectly controlled, the total market value has hundreds of billions of soft sister coins.

Nearby, outside the window of the café is a seeping green, in the end, the climate is subtropical, and even the colors are much more vivid than the imperial capital.

Wang Yinan looked at the candidate opposite, and on the laptop in front of him was a candidate's resume, as well as the evaluation report of the headhunting company, as well as the interview record of the relevant background check, etc., which was quite professional.

"Zhou Xiaohu", "thirty-two years old, from the Central Plains, graduated from Modu Jiaotong University, double degree in computer and international trade", Wang Yinan nodded, computer and international trade, this span is a bit large, the only thing in common is that they are very popular, it seems that this guy is quite clear about his career plan.

"The first company I entered after graduation was the rejection group, starting from the lowest regional sales, health care products, and game sales."

"Due to the excellent sales performance, I reported to the headquarters to be responsible for regional sales, and then was favored by the marketing director, transferred to the marketing planning team, and participated in the marketing planning of the brain."

"I ended up in charge of the overall marketing of the Giant game, and due to poor performance (more of the game itself), I voluntarily left the company",

"In the same year, he joined the terminal division of Zhongwei Group and was responsible for the marketing planning of the honor series of mobile phones".

"The new generation of Xiao Xianrou was selected as the spokesperson for the honor series of mobile phones, and the positioning and promotion for young people was selected".

What followed was a series of promotion results of the honor mobile phone, and the shining sales performance blinded Wang Yinan's eyes.

The headhunting company has deleted several rounds, and there must be no problems with the qualifications, Wang Yinan first casually chose some problems on the materials and chatted with Zhou Xiaohu, convinced that the materials are basically true, and this guy did not impostor.

"What do you think is the most important thing to promote a new product?" , Wang Yinan began to ask,

Zhou Xiaohu's children's shoes blinked, "Your question is too extensive, I don't know what angle to start with", Wang Yinan nodded, "It's okay, you can say whatever comes to mind", and labeled him as "very cautious" in his heart.

"Then I'll just say it", Zhou Xiaohu hesitated for a while, "I think it should be funding, the amount of funding directly determines the promotion plan, there is less funding for the promotion plan, and there is more funding for the program",

Although it was not the answer in Wang Yinan's heart, but there was nothing wrong with the answer, Wang Yinan nodded in encouragement, "If the funds are sufficient, how are you going to promote it?" Wang Yinan asked,

"The most effective way to promote is advertising, TV advertising, building advertising and Internet advertising in parallel, and the ratio of 1:1:1 is a better plan", it seems that this is the area that Zhou Xiaohu is good at.

"So what's the most important question for advertising?" , Wang Yinan then asked,

"That must be the planning of advertising, I have full experience in this area, the most important thing in the planning case is to attract the attention of the viewer, so you must be surprised, not according to the usual routine", Zhou Xiaohu said with his eyebrows fluttering,

"For example, in the game "Real Earth" that I participated in planning, the stupid woman picked up the computer and shouted "Real Earth", and the audience probably waited for what was next, but unexpectedly, the advertisement ended like this, so everyone remembered the word "Real Earth"."

Damn, it turns out that this guy also has a share in the TV commercial that he watched back then, Wang Yinan looked at Zhou Xiaohu, and his eyes were about to burst into flames, but Zhou Xiaohu was dazed, and continued to brag about his glorious deeds.

Then again, although it doesn't conform to his own aesthetics, this buddy's trick is really good, sending Zhou Xiaohu away, Wang Yinan fell into a contradiction.

The second candidate is from a company in Huadu, "Happy Times", which started with the XX game voice chat tool, and after being listed in the rice country, the stock price has been falling due to the recession of the game market.

"Poor thinking about change", Boss Li of the happy era used voice chat tools to open a radio station, found a group of beauties (the voice is beautiful, I don't know what it looks like), and held various midnight emotional lectures in the chat room, relying on the rewards of those middle-aged lonely rich men, the female anchor and Boss Li have earned a lot, and the stock price of XX has also swished upward.

After tasting the sweetness, XX has directly transformed into a live broadcast App, so don't think that Yingke, Pepper or Volcano will do live broadcasts early, the real industry boss is XX, and people are the typical type of muffled people who make a fortune.

"Wu Chengtian", "28 years old, from Hubei Province, graduated from Wuchang University with a bachelor's degree, majoring in marketing",

"After graduation, I entered the happy era, first in the magic capital branch of the happy era, participated in the promotion of several joint operation games, and later because of his outstanding performance, he was transferred to the Huadu headquarters, responsible for the marketing of several other key products in addition to XX live broadcast",

"The classic is the Maoya live broadcast in the field of game live broadcasting, through targeted marketing plans, the Dragon Ball live broadcast supported by the goose factory, and the self-proclaimed boss of the cat fighting live broadcast cut a sufficient market share under the nose."

Wang Yinan looked at Wu Chengtian's resume, and felt that this headhunting company was a bit powerful, when he put forward the headhunting needs, he simply explained the need to have marketing experience for end users, and the result was that the cat's tooth live broadcast trader was found to be quite suitable for the position.

It seems that success in any field cannot be a fluke.

"What do you think is the most important thing to promote a new app product?" , Looking at Wu Chengtian, who didn't look restrained at all in front of him, Wang Yinan still started with this question,

Wu Chengtian thought for a while, "The most important thing is the product itself", Wang Yinan couldn't help but sit up straight, this answer is a bit interesting,

"First of all, the promoted product must at least meet the specific needs of specific users, if this basic requirement is not met, then the App has no promotion value",

"Then according to the needs of which users are satisfied, that is, the target user group of the app, the path of information to these users is determined, that is, the channel of publicity," Wu said.

"According to the characteristics of the App product, the main advantage is to determine the content of the promotion compared with the competitive products, which is what we usually call the marketing plan."

"What if our App products don't have any advantages compared with competitors", Wang Yinan asked a slightly tricky question,

"No matter what, you have to find an advantage, if not, then you have to pretend that there is such an advantage, anesthetize yourself first, and let yourself and the entire marketing team believe in this advantage," Wu said.

"Anyway, the vast majority of users will not and will not have the ability to make accurate comparisons."

Wang Yinan nodded, "What if the user is more serious and finds that this advantage does not exist and complains to us?" ”，

This question is obviously more tricky, Wang Yinan looked at Wu Chengtian with interest how to answer,

This guy didn't even think about it, "Humbly listen to the user's complaints, I recognize everything you say, and it doesn't matter if individual users return the goods",

"But there is no such thing as a return for free apps," Wu said.

"But resolutely do not change, how to publicize and how to publicize."

Wang Yinan thought to himself, "Yes, I have the potential to be a profiteer than me."

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