Wu Chengtian's performance was a bit out of Wang Yinan's expectations, not to mention the relevance of relevant experience, although he wanted to take the route of acquaintance socialization, but when he did not establish a user relationship network at the beginning, he may still need to rely on live broadcast to improve the usage rate of users.

Only when the number of users is sufficient, and the usage rate is increased to a certain magnitude, can there be an opportunity to gradually establish a user's social network, so as to return to the positioning of acquaintance socialization.

It's not because of cleanliness, you must know that it is difficult to change after a product's forced style is determined, and a product that gives people a very Lo impression as soon as it comes out is destined to become a popular App.

Wu Chengtian for marketing, some of the ideas shown are also very in-depth, Wang Yinan then learned about his understanding of the instant messaging market, after getting a satisfactory answer, Wang Yinan asked, "Do you have anything you want to know about our company?" ”

Wu Chengtian thought for a long time and shook his head, "I have no problem, the salary should be HR to talk to me, it shouldn't be you, the big boss", Wang Yinan was a little puzzled, "Is there really nothing you want to ask?" ”，

"No, the project brought by Professor Wang himself must be bad, there is no need to ask", Wang Yinan found out that his name was so easy to use when he was headhunting.

The last candidate was in the imperial capital, and on Monday afternoon, Wang Yinan, who returned to the imperial capital, finished his class and made an appointment with Zhou Hui to meet this candidate when he was drinking coffee during the carving time.

This candidate is the oldest of the three referees and a super veteran of the marketing industry.

"Zheng Donglai, a native of Hebei Province, graduated from a normal university, worked as a mathematics teacher for a long time, and then resolutely went to sea because the teacher's salary was too low, and he sold goods in a supermarket for two years, and has a very in-depth understanding of the retail market".

"I have joined the marketing team of the rejection of people, participated in the overall marketing activities of Brain Platinum, from building advertising to store advertising, from TV to hiring old ladies for ground promotion, I have actually participated in and organized", it seems that the rejection is the Whampoa Military Academy in the marketing industry of Huaguo, and has cultivated a lot of talents.

"After leaving the rejection, he started his own business and launched a new health care product brand, Spade Old K, which achieved good sales performance in Hebei Province and surrounding areas, but later failed because the stall was too large and the capital chain was broken."

"After the failure, I joined the ViV mobile phone and planned the marketing plan of the new mobile phone, focusing on the camera function",

"That sentence of soft light double photography, lighting up your beauty, is from Zheng Donglai's handwriting."

Wang Yinan couldn't help but look at the inconspicuous middle-aged man in front of him, Wang Yinan admired this advertising slogan, "I didn't say anything, it seems to have said everything",

"It sounds cool, but it doesn't work for anything, and the best thing about it is that it's completely impossible for you to sue him for false advertising, because basically, the ad doesn't have anything."

After feeling the old rules for a long time, Wang Yinan still raised his first question, "What do you think is the most important thing for promoting the new App?" ”，

Zheng Donglai thought about it for a long time, until Wang Yinan couldn't help but want to urge, he spoke,

"The most important thing at that time was to figure out the purpose of promotion, whether it was a key promotion for a specific group of people, or a large-scale promotion for the vast number of people who eat melons."

"Whether it is to increase the number of installs of the App, or to increase the activity of the App, you must know that the value of the App with the same number of installs varies greatly according to the different levels of activity."

Wang Yinan nodded, indeed, he had ignored this angle a little before.

"Then the target group is determined, and only by finding the most suitable target group can we achieve the most effective promotion goal."

"What about competitors, is it necessary to make corresponding plans for competitors", Wang Yinan asked,

"You just said that it is a new app, with all due respect, for a new app, there are no competitors, or the first comers in any market are your competitors, so there is no need to do something against competitors, it is enough to do what you have to do."

"The marketing plan must find the right entry point, only a suitable entry point that can arouse the audience, that is, the resonance of the people who eat melons, in order to maximize the effect of marketing, Rebus is an expert in this regard", Zheng Dong said,

"I have studied several marketing cases of Rebus, especially several classic releases of rice mobile phones, which have fully created topics and the attention of the masses, so as to achieve twice the result with half the effort."

You must know that Rebus's marketing case is also a classic operation that Wang Yinan repeatedly appreciates, so the two began to have a heated discussion about some classic cases of Rebus, not at all like a boss and a candidate, but like two fans, discussing an idol concert.

Sent Zheng Donglai away, Wang Yinan fell into a tangle, worse than not finding the right manpower, is to make a choice among several equally excellent candidates, among the three candidates, Zhou Xiaohu was out first, the reason, that advertisement really impressed Wang Yinan.

It is very difficult to choose a marketing director between Zheng Donglai and Wu Chengtian, Wu Chengtian is young and energetic, and Wang Yinan's ideas are also very suitable, while Zheng Donglai is more experienced, and his understanding and grasp of hot spots seem to be stronger than Wu Chengtian.

Wang Yinan's brain hurts, and Zhou Hui is sitting by the window, concentrating on dealing with a cup of peanut milkshake in front of her, watching the girl eat desserts with taste, Wang Yinan feels that this God is too unfair, why are some people not fat no matter how they eat?

In order to infect the headache to the sister, Wang Yinan feels that there is a law of conservation of headaches, the total amount of headaches is constant, and if you give a little to the sister, maybe your own will be less?

"My dear, let me ask you a simple question", Wang Yinan said,

Zhou Hui took a sip of the milkshake and nodded, "You say."

"If you come across two pairs of shoes, both beautiful, but you can only choose one, what would you choose, toss a coin, draw lots, or neither?" , Wang Yinan asked,

"Then what is there to think about, I bought it", Zhou Hui replied without hesitation,

"The regulations can only choose one pair", Wang Yinan said,

"Who prescribed, you, are you short of money?" , Zhou Hui asked,

"Well, there should be no shortage," Wang Yinan said.

"That's still a fart, can't you just end it when you buy it", Zhou Hui pouted.

"The truth is true, but the shoes can be changed, and the marketing director can't be changed", Wang Yinan felt that this was too unreliable.

"You are stupid, there can only be one marketing director, and there can be several deputy marketing directors", Zhou Hui said.

"There is only one director in our crew, and there are several assistant directors."

"What should I do in the future, I always need a director who speaks his word," Wang Yinan said.

"Let's talk about it then, maybe in two months, someone thinks that your salary is too small and you will resign", Zhou Hui said very irresponsibly,

The words are not rough, Wang Yinan nodded, there is nothing wrong, so be it.

Wu Chengtian is also refreshing enough, with a henchman, he bought a ticket and flew directly to the imperial capital, it seems that the appeal of the name Wang Yinan is still quite good.

So the marketing department of David's project team was formally established, Wang Yinan personally named the director, and two deputy directors, each of whom also brought a henchman, plus a headhunter attached to the small soldiers who came to do chores, a total of six cadres.

The first plenary meeting of the marketing department scared the other five employees except Wang Yinan enough, if it wasn't for Wang Yinan's foresight and signing a contract with a few first, it is estimated that he and the miscellaneous person would be left after the meeting.

"Boss, you're not serious, aren't you?" was the sentence that Zheng Donglai and Wu Chengtian said the most at the meeting.

"Boss, why don't we change our opponents, it's okay to focus on making friends with strangers, this opponent is much easier to deal with than the goose factory",

"Or the overseas market is not bad, I heard that Annan does not have a reliable instant messaging software, or I will lead a team to Annan to expand the territory and ensure that a big country is laid."

If it is heard by the Chaoyang masses, it is estimated that these people should go in, a typical underworld film, divide the territory.

"A bunch of useless things", Wang Yinan took out two VR glasses, "Have you ever watched the live broadcast of pepper",

"Of course I have seen it",

"I must see it in every issue",

"It's so cool", "Boss, what do you mean, we can get the license for this show?" ”，

"That's worth a try",

"Uh-huh, it's worth a try",

"See it yourself", Wang Yinan asked them to wear VR glasses to see it by themselves, this is not the second-hand goods of pepper live broadcast, but Wang Yinan asked someone to summarize and edit all the live broadcast materials of the All-Star Slam Dunk Contest and make a three-dimensional panoramic slam dunk contest special program, the clarity and effect are definitely a few streets away from pepper live broadcast.

After Wu Chengtian and Zheng Donglai didn't watch it for a few minutes, they immediately felt like they were beaten with chicken blood, "Is there still a show like this boss?" ”，

"You can have as much as you want," Wang Yinan said.

"Boss, don't say it, where do you mean we fight, if I can't beat it, I'll run back to Pengcheng by myself", this is Wu Chengtian expressing his determination,

"It's impossible not to beat it, boss, you set a goal, it's not realistic to defeat the goose factory, tens of millions of installations, I think it's still reliable", this will be Zheng Donglai, who looks more rational.

While the iron was hot, Wang Yinan took out the latest test version and asked the marketing department to try out the effect of multi-person HD video chat.

These people in the marketing department have never seen this, the high-definition mobile phone screen is divided into four pieces, and the portraits on each piece are meticulous, and they don't even feel the demonstration and stuck, so the newly established rabble immediately became a confident Yum division.

"Boss, I didn't say it, if such a product can't be a big hit in the market, we can find a piece of tofu and die",

"Boss, what's the budget, no, no, I can promote such a product to you even if you don't have a budget", Wu Chengtian was already a little incoherent,

"I feel that a marketing miracle is about to be born, at least from the product has all the characteristics of the explosive model, let me think about which point to start with, users should be most concerned about suspense and adventure", Zheng Donglai has also begun to enter the state.

Seeing that the morale was high and the military spirit was available, Wang Yinan waved his hand,

"Chengtian, come from the east, you guys prepare, tomorrow morning we will fly to the roof of the world."