"The wood of the hug is born in the end of the millennium; The nine-story platform starts from the soil; A journey of a thousand miles begins with a single step", what Lao Tzu said is still very reasonable. Cheer up, brag is bragging, Wang Yinan can't just rely on flickering, he must always come up with some dry goods, otherwise, the rabble under his command should be scattered before they are formed.

"In Mige's entrepreneurial spirit, there is one of the most basic creeds, do you know what it is", Wang Yinan asked,

"Don't do evil!" , The following two or three colleagues shouted loudly, "It seems that there are still a lot of people who know", Wang Yinan nodded, Mige's corporate publicity is still good.

"Although there is still controversy about whether Mi Ge himself can always do this, I personally still agree with Mi Ge's concept," Wang Yinan said.

"Because the world of mobile Internet is a world of free choice, how you treat users ultimately determines how users treat you."

"This sounds a bit awkward, so I'll give you a simple example."

"I remember many years ago, when online games on PC were particularly popular, game manufacturers desperately made users addicted to the game in order to squeeze every bit of free time and every dollar in their pockets, and robbed users of their time and money by any means."

"However, in the end, when the intention of the manufacturer is ultimately a harm to the user, the user will make their own choice, and now it is not one or two manufacturers, but the entire game industry has tasted the bitter fruit of this rush for quick success."

"So we want to be a principled enterprise", Wang Yinan turned around and wrote on the blackboard, "the highest principle", four big characters,

"What is a principle, a principle is the value code that you follow when making any decision, for example, option A, which will help us with revenue, but will reduce the user experience, and conversely, option B, will reduce our revenue, but provide the best user experience",

"At this time, the principle is very important, because it determines our choice, if making money is the highest principle, then we must choose option A, if the user experience is the highest principle, then we must choose option B",

Wang Yinan wrote the words "user experience first" after the "highest principle", "I ask everyone to remember from the bottom of their bones that the highest principle exuded in every pore of our products should be user experience first".

"Some people may ask, what about the company's profits",

"First, this is my problem, not your problem", Wang Yinan first gave a domineering answer,

"Second, I dare to assert that only companies that don't want to make money can make the most money".

"Having identified the highest principle, the next problem we need to solve is product positioning, in other words, who our products are intended for and what kind of needs they meet",

"In view of the various characteristics of minors and special groups, we target the general population, that is, the people with smartphones, who are our target users",

"The needs to meet are also very simple, all the needs of communication", Wang Yinan said.

"It even includes the need to make calls, that is, if you exaggerate a little and use our App, you can even forget that you can still make calls on your mobile phone."

"After all, the telephone, a legacy product of the last century, has too many things that can be improved in terms of interactive experience."

"For example, multi-party calls, which are difficult to do with traditional calls",

"For example, the confidentiality of the call is difficult to guarantee for traditional voice calls",

"There is also the handling of harassing calls, including voice messages, etc., which traditional voice calls cannot do."

As soon as this brain hole was opened, the atmosphere below immediately became a lot more lively, after all, it is difficult to defeat Goliath, and it is not too simple to find some problems to surpass the phone with simple functions and unsatisfactory effects.

"That is, our products are positioned as communication tools on mobile phones",

"Including voice, text, pictures, expressions, videos and other forms",

"There are many ways to communicate, such as one-to-one, one-to-many, and many-to-many."

"The object of communication is mainly acquaintances, including various levels of communication objects, or groups of communication objects."

Wang Yinan wrote down the positioning and main functions of the product on the blackboard, "Let's see if there is anything to add."

"Is there any room for new technologies to be used, such as VR, AR or something", Wan Xin is a fanatic of new technologies, and it is not surprising to put forward such an opinion.

Wang Yinan nodded and wrote the words "VR" and "AR" on the blackboard,

"VR is more troublesome, in fact, VR technology can be divided into panoramic and stereoscopic two major directions, each direction involves the transmission of a large amount of video data, stereo is twice the ordinary video data, the panorama is even more exaggerated, 360 degrees of panorama, at least four times the amount of ordinary video data",

"Of course, if there is a new breakthrough in video compression and transmission technology, VR is indeed an interesting direction."

"AR is relatively speaking, the technical difficulty is much smaller, but at present, the main application scenarios of AR are still concentrated in the direction of games, and for chat communication software, how to apply AR technology, this needs to be studied by our product team at the same time."

"Anything else to add?" , Wang Yinan then asked,

"Expressions are also something worth paying attention to, at present, the expressions of mobile phone penguins are richer than prestige, but they will occupy a very large amount of system resources, can we have a better solution in this regard", an artist raised his hand and said,

"Well, expressions are a very interesting interactive scene," Wang Yinan wrote the word "expression" on the blackboard.

Seeing that everyone had almost nothing to add, Wang Yinan probably reviewed the content of today's discussion,

"The weakness of prestige is that it is too big and too complete, and to defeat it, we need a pure mobile communication app".

"For all smartphone users, it supports one-to-one, one-to-many, and many-to-many communication scenarios, and supports multiple forms such as text, voice, pictures, expressions, and videos."

"But", Wang Yinan knocked on the blackboard,

"What we have just enumerated are the functions that we must do, and at least no worse than prestige",

"However, please note what I said, however, we are latecomers, and the biggest problem for latecomers is that we need to give users a reason why others should use your communication app in addition to prestige."

Wang Yinan wrote a line of large letters on the blackboard, "Give users a reason!! ", and then draw a few horizontal lines underneath with emphasis.

There was a long silence in the conference room, which is the most terrifying thing about Goliath, and the biggest competitive advantage of prestige is not its function, but the user base of hundreds of millions of people, and the user habits brought by it.

That's right, maybe Wang Yinan can develop a communication app that is not worse than prestige, and it is more concise, and some functions may be better, but users need a reason, if not a reason to abandon prestige and choose you, at least it is a reason to open another communication app in addition to prestige.

"How about we join hands with mobile phone manufacturers, I think everyone should have endured the goose factory for a long time, after all, watching the goose factory make money through WeChat, I can only eat some leftovers, maybe there will be huge losses", after a while, another product manager Liu Bin stood up,

"We work with them, open up some of the benefits to them, and ask for our communication app to be pre-installed," Liu said.

"This is a good idea", Wang Yinan expressed his support.

"But the timing is wrong, if this strategy is to be used, it must be after we prove that we can at least fight with prestige, that is, we must rely on our own strength to at least develop to the second place, and the gap with prestige cannot be an order of magnitude," Wang Yinan said.

"Only in this case, it is possible to form a strategic alliance with mobile phone manufacturers, and everyone will work together to deal with Goliath, the public enemy of the industry."

"If we weren't a rival to Vixen at all, I bet no mobile phone manufacturer would dare to work with us."

Wang Yinan then wrote two words on the blackboard, "open" and "share", and he continued,

"Liu Bin's idea is very good, as an operational strategy, we can share successful methods through open interfaces, and pull a large number of small and medium-sized enterprises and even large enterprises, such as the Forty Thieves, 163, etc., onto our chariot."

"However, these are just strategies and cannot answer my core question."

"We need to give users a reason to use our app."

Yes, in the war with Rice, as a latecomer, Prestige also faced this problem, why should users install Prestige on the premise that Rice Chat has been installed?

After logging in to Vixen with the penguin number, you can receive offline messages from PC Penguin on your mobile phone, including email notifications from Penguin mailboxes, which is a huge temptation and a convincing reason for users who have just entered the era of mobile Internet and have been accustomed to using Penguin chat on PCs.

Of course, according to the provisions of the anti-unfair competition laws of some countries, this is a standard case of using a monopoly position in the market to obtain an unfair competitive advantage.

This reason is a huge problem, and Wang Yinan didn't expect to find the answer at today's meeting, if that were the case, Goliath would have been killed seventeen or eighteen times.

The key problem is that Wang Yinan wants to compete head-on with prestige, unlike silently, focusing on stranger socialization, or Dangdang, focusing on corporate socialization, of course, Wang Yinan feels that the so-called corporate social networking is, except for punching in, I can't think of any application scenarios for this enterprise social tool.

Fortunately, the development of the functions that have been listed so far has required the development team to invest a lot of time and energy, not to mention that it is not comparable to the quality and stability of the prestige.

If there is no Gödel system.