Chapter 25: The Seven Years Itch
"Of course, as a Big Mac, in addition to the official account, which is shoehorned in, prestige has also piled up a lot of functions," Qi Feng continued,
"For example, subscription accounts, shopping, games, mini programs, etc.",
"Mini programs are terrifying, most of the applications that support HTML5, and then connect with some interfaces of Prestige, you can put them in Prestige",
"Of course, there is also the nuclear weapon of the prestige wallet, as well as the prestige card package, which makes prestige a hodgepodge with a relatively vague positioning."
"We also noticed a key point, the concept of prestige circle of friends is also very unnatural, to give a simple example, why post a photo in my album, others will become the dynamics of the circle of friends",
"In addition, the collection function of prestige also seems to be the result of being rigidly stuffed in, so I won't expand on it here", Qi Feng finally concluded,
"Of course, these shortcomings mentioned above can be understood more as the choices made by the prestige team in different product directions, if we must talk about the shortcomings, from the results of our analysis, there is only one real shortcoming, that is, the functions of prestige are too many and too powerful, but the core functions are not prominent."
Wang Yinan took the lead in giving Qi Feng a warm applause, and he was happy in his heart, "I can't imagine digging up a treasure, let's not talk about whether the conclusion is right, the product manager with such a clear idea is more precious than a giant panda."
Qi Feng is out of the limelight, he has to give his colleagues a chance to show his face, people who eat alone die miserably, he continued, "We have also analyzed some competing products, the most typical examples of which are foreign hatsA and Line, their thinking is completely opposite to prestige, let me ask my colleague Liu Bin to focus on hatsA."
Another man in a suit who had been waiting for a long time walked out, "hatsA is a foreign instant messaging software, this company has to be acquired, so the technical strength is undoubted, relative prestige, its functions should be focused a lot, mainly focusing on the core communication function",
"We have studied carefully, it can be said that hatsA in addition to the instant messaging function, there is nothing else, is a pure instant messaging software, in addition, due to the different degrees of attention to privacy abroad, hatsA is very strict in the control of permissions and privacy, and the content of the chat is also very strongly encrypted, security and confidentiality is one of his main functions."
"For me personally, I prefer the simple features and interface of hatsA, as well as the security of the content, of course, for a large number of novice users, just like novice readers, who like simple and pure things, or prefer a hodgepodge of everything, we dare not easily assert."
The product group then also analyzed Dangdang, enterprise communication software, and silently, the main stranger chat App, in general, the performance of the product group exceeded Wang Yinan's expectations, although no new product ideas were proposed, but in the field of instant messaging, it is too difficult to innovate.
It is very good to be able to do a detailed analysis of existing products, and the point of view put forward by Qi Feng coincides with Wang Yinan, if you want to defeat prestige, you can only make a fuss about the shortcomings that it is not a shortcoming, that is, it is too big and too complicated for prestige.
After the product group's debriefing, the program team conducted a technical analysis of Weixin, of course, the results of technical analysis are more frustrating than product analysis, after all, it is easy to point out the country, and it is not easy to do it.
Wan Xin was the main programmer ape of the previous 361 Guard, he took the lead in conducting a technical analysis of Weixin, and also introduced the results of the technical analysis of Weixin to everyone on behalf of the technical team.
"The first thing to point out is that, after all, it is a product of the same company, and Vixen basically inherits many of the underlying technologies of PC Penguin, and there is reason to believe that they use the same underlying communication library as PC Penguin."
"We must admit that this set of underlying communication libraries is very powerful, and Weixin first uses the reliable UDP protocol transformed by the goose factory itself for message transmission, so that the biggest advantage is that it can achieve a very large load with lower server resources."
"In places where UDP is restricted, for example, some enterprises or public places restrict UDP transmission, this set of communication libraries will automatically switch to TCP for transmission, and even in some places where TCP is also restricted, it will choose to establish a TCP channel on the HTTP protocol for information transmission."
"It's no exaggeration to say that this is the most powerful and versatile messaging technology in the industry."
"In the early days when prestige was developing very fast, there were some cases where messages were not transmitted in a timely manner or even lost due to the rapid growth of users, but with the construction and development of Goose Factory's own cloud infrastructure, this situation became less and less, and it has hardly occurred in the past year."
"And as the goose factory is becoming more and more handy in the processing strategy of multi-terminal login, including the storage of offline messages, etc., the prestige in this regard is also far ahead of its competitors."
From beginning to end, Wanxin's prestige is full of praise, Wang Yinan can't listen to it, there is nothing wrong with this Nima, and the technology is far ahead of the industry, so what else are we doing, let's wash and sleep.
"We all know the advantages, does that prestige have technical weaknesses", Wang Yinan asked, he glared at Wan Xin, which means, "Even if you pick bones in the egg, you can quickly put some bones in it!" ”。
"If you really want to find shortcomings, we have found so few", Wan Xin finally understood Wang Yinan's eyes,
"Well, hurry up and talk about it, it's normal to have shortcomings", Wang Yinan nodded,
"First of all, the prestige of video calls, including multi-person video calls, is not the best level in the industry in terms of effect and bandwidth occupation, compared with advanced video conferencing manufacturers, there is still a certain gap."
"Very good, video can be used as a breakthrough direction for our products", Wang Yinan said.
"The second is that in some network environments, there is a problem with connectivity, of course, this is not a problem of prestige itself, all other apps have problems in the same environment," Wan Xin said.
"There is no way to do this in the short term, but in the long term, maybe we can make some articles", Wang Yinan said.
Of course, Wang Yinan's deliberate implementation of the Stratoplanar Plan, isn't it just for this big killer, think about it, in the desert, lake, deep mountains and even the sea, pick up the mobile phone, you can actually see the latest basketball, the Olympic Games live broadcast, and you can also communicate with friends by video, what is this concept?
But until the last moment, this trick Wang Yinan will not be exposed, one is because there are too many involved, whether it can be done or not has to be said, in addition, the best of course should be left at the end, and then make a move when the fight is inseparable, otherwise let others be prepared, and the big killer will not be smart.
"The last question can't be said to be a matter of prestige, but also a bone in the egg," Wan Xin said.
"The version update of Vixen is too slow, because the functions are too large, resulting in the development and testing time of a new version is too long, and when the new version is just launched, there are often some small problems that cannot be covered by the test."
After Wan Xin finished speaking, Wang Yinan took the lead in applauding, in general, he was satisfied with the technical team, although he didn't know how to write code, at least this vision and analytical ability was above the passing line.
"The art team doesn't have to find fault with prestige," said Wang Yinan, "Your task is the simplest, which is to design the basic interface of the chat app according to the basic principles of UI design and your own style, and we will choose or let users choose what they like."
"I am basically satisfied with the work of the product and technical team some time ago," said Wang Yinan.
"I particularly agree with the product team's conclusion that the biggest weakness of prestige happens to be its biggest strength",
"Because prestige has evolved to this day, it has become an all-encompassing, myriad of functional hybrids, and this hybrids have developed into a monster that wants to devour everything",
"I remember when mobile phone payment was first emerging, a certain treasure was far ahead, but Violet successfully bound the bank card to Weixin through the function of sending red envelopes, and successfully competed with a certain treasure."
"If you want me to say, well done", Wang Yinan gave a thumbs up,
"However, the impact of many things is much more far-reaching than we expected, at the time, and even until today, this is a wonderful move of the goose factory, and Weixin Payment has even become a big brand no less than a certain treasure payment".
"However, I put my words here, maybe it is this wonderful chess that has buried a huge hidden danger to prestige," Wang Yinan said.
"Take myself as an example, when Vixen Pay first came out, I thought it was very convenient and I used it for a while, but recently, I used a certain treasure more."
"And I thought, why is that?" ,
"That's true", "Yes, I seem to prefer to use a certain treasure recently", there was a buzzing discussion in the conference room, obviously, there was more than one person who had the same experience as Wang Yinan.
"The reason is very simple, giving red envelopes is a social behavior, and there is nothing wrong with putting it in prestige," Wang Yinan said.
"But shopping is not a social behavior, after shopping, open a treasure to pay, this scene is very natural, and on the contrary, after shopping, open the prestige to pay, this scene feels awkward",
"So I've been thinking about if, I mean, if the goose factory launched a penguin payment separately back then, it would be a little more troublesome to send red envelopes, and you need to call on penguin payment to tie the card and pay",
"Of course, the step of tying the card is the same, and the user needs to do a lot of things, and the degree of trouble is the same", Wang Yinan said.
"In this case, is the value of this single penguin payment plus the prestige alone greater than the prestige including the payment?"
"Of course, such conjectures will never have an answer," Wang Yinan said.
"Because history cannot be based on assumptions, and prestige has developed to the present day, and it is no longer possible to split it into separate chats and separate payments",
"On the other hand, could this be our chance?" ,
"We don't need a payment function, this can be cooperated with a certain treasure",
"We don't need a scarf function, this can work with tomorrow's headlines or old waves",
"We don't need file sharing, upload function, this can cooperate with 163's Youdao",
"Can we do it to the extreme?"
"Can we use lower bandwidth to achieve better video results?"
"Can we have a smoother experience under a very poor network?"
"Can we give users a better, eye-catching experience when they are tired of prestige?"
"In other words, isn't it almost six or seven years since the prestige came out, and after seven years of itching, it's time to find a junior, right?"
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