Chapter 113: The Future of "Come to Hi".
"There is only one reason, and it can only be this one reason", Qi Feng didn't let a group of curious babies wait for a long time, he said loudly,
"Because David was the first and only one to challenge Goliath," Qi Feng said.
"The boss told us", "If you don't go to the challenge, you will definitely not win, and if you challenge, no matter how small the odds are, there will always be a chance to win".
"Qi Feng said very well", Wang Yinan saw that Qi Feng's momentum was not enough, and took it just right,
"People always have dreams, or they are no different from salted fish",
"Perhaps, the dream will come true, and we will win."
Well, Wang Yinan feels that his momentum doesn't seem to be very sufficient, so let's talk about something specific, otherwise this cheer will backfire.
Wang Yinan turned around and wrote on the whiteboard the sentence that Taizu had said that he liked to use the most, "the current situation and our tasks."
"Laihi" has 3 million daily active users",
""Prestige" has more than 200 million daily active users", after writing, Wang Yinan smiled self-deprecatingly, "The gap is not big, more than 80 times."
"Advantage, AV technology is more than two generations ahead",
"The disadvantage, the degree of functional perfection (but if it is only the social function of acquaintances, the gap is very small, we may be easier to use)," Wang Yinan continued.
"Disadvantages, the number of users and social networks", after writing this sentence, Wang Yinan turned around,
"The number of users is our core disadvantage at present, when using "Come Hi", I find that the people I want to contact are not using "Come Hi", and as a last resort, users reopen "Prestige", which is the scene we are most afraid of", Wang Yinan said.
"Of course, thankfully, we currently have 3 million daily active users, and their social circle using "Laihi" is still very stable and relatively closed."
"And they're using AV so broadly, and in a way, that's what makes our core users, and it's a safe haven that we can rely on in the face of competition for prestige."
"Qi Feng, I asked you to do an acquaintance social field before, "Come Hi" is a comparison of "Prestige", let's introduce the results of your comparison to you", Wang Yinan gave up the position in front of the tabula rasa to Qi Feng.
Qi Feng agreed, turned on the computer and projected the screen onto the whiteboard, "We have compared the functions of "Prestige" and "Come Hi" one by one, of course, only limited to the social field of acquaintances",
"Overall, the features of "Come Hi" are not at a disadvantage, and even slightly ahead in terms of user interface friendliness."
"We have listed a total of 18 major functions and 137 small functions," Qi Feng said.
"There are eighty-two of them that are comparable to each other",
"There are thirty-seven features that "Come Hi" has done better",
"There are eighteen features that Prestige has done better",
"The main criteria for our evaluation are the practicality of the function, its user-friendliness, and the stability of the function, both server-side and client-side",
"In addition, in some basic indicators, such as the startup speed, the switching speed of the interface, and the smoothness of the picture and video display, "Come Hi" is also ahead of "Prestige", Qi Feng said proudly,
"And our installation package is less than 10 trillion in size, and the installation package of Prestige is more than 100 megabytes",
"Not to mention the huge technical gap between the two sides in video and audio technology",
"Therefore, if it is only limited to the social field of acquaintances, "Come Hi" is far better than "Prestige",
"However, Wilson also has its own advantages, which is the huge user base, and the other features that come with it",
"Among them, the circle of friends has the attribute of a part of the scarf, which we do not have in "Come Hi",
"The product team has met many times to discuss the issue of Moments, and we have not yet reached a consensus on whether we need to integrate this feature in "Come Hi", Wang Yinan nodded, "I will have a meeting with you later to discuss this issue together, this is a major strategic decision, and it cannot be decided hastily."
"In addition to the key function of the circle of friends, "Prestige" also integrates a lot of functions for strangers to socialize", Qi Feng continued,
"For example, sweeping, shaking, and the functions of nearby people and drifting bottles",
"However, according to our analysis, these functions played a very large role in the early development of "Prestige", but as the attributes of "Prestige" acquaintance social tools become stronger and stronger, the usage rate of these functions is also decreasing day by day, and they have become out-and-out chicken ribs."
"If we are positioned to focus on the social field of acquaintances, the suggestion of our product group is that this part of the function does not need to be considered to be added to "Come Hi",
"In addition to these social tools, what makes up the huge "Prestige" empire is a series of "Prestige" integration tools represented by the "Prestige" wallet, including mini-programs that can be freely expanded."
"However, our product group believes that the integration of these Mini Programs "Prestige" is unnatural and far-fetched, because the current positioning of "Prestige" has been completed and turned into a social tool for acquaintances, and most of the Mini Programs are personal functions, from this point of view, a large number of Mini Program functions and a certain treasure coincide, and we are more optimistic about a certain treasure",
Wang Yinan nodded, "That is to say, "Prestige" is social, and a certain treasure is a personal function, this positioning is more in line with everyone's habits."
Qi Feng ended his introduction, "That's the case, but of course Goose Factory and Alibaba don't think so, their idea is definitely winner-takes-all."
"Eat so much, and I'm not afraid of choking", Wang Yinan began to complain, "Okay, after reading the evaluation of the product department, do you still have no confidence in "Come to Hi"?" ”,
"Our goal, of course, is not to defeat "Prestige" as soon as we come up", although this is our long-term goal, Wang Yinan secretly added in his heart.
"It's enough for us to be able to compete with "Prestige", after all, a dominant market is not a healthy market",
The employees at the bottom breathed a sigh of relief, as long as they didn't defeat "Prestige", then there would be no problem, except for my big goose factory, the other opponents were scum, and there was no difficulty in second place at all.
"Referring to the words of a certain aspiring middle-aged, let's also set a small goal for ourselves, how about increasing the number of daily active people to 10 million?" ,
Although it is difficult, it seems to be nothing compared to defeating the goose factory, no, defeating Goliath, so Rong and his colleagues in the company began to express their approval with whistles and applause, "No problem",
"Where is 10 million enough, at least 30 million",
Wang Yinan saw the buddy who was clamoring for 30 million at a glance, and he pointed to this cowman, "Okay, let's do a simple division of labor, I am responsible for 10 million", "This buddy is responsible for 20 million",
There was a burst of laughter from the audience, and the big bull's brother stood up, "Boss, let me go, just kidding."
After the chicken soup was almost poured, Wang Yinan presided over two more meetings, one was a discussion on the increase in the function of "Come to Hi",
The debate at the meeting was very intense, after all, the advantages and disadvantages of the circle of friends are very obvious.
"I think our "Come Hi" should still increase the function of the circle of friends", Qi Feng is in favor, he wrote on the whiteboard,
"According to our survey, the daily time spent by users on Moments accounts for more than one-third of the user's entire time spent on Prestige."
"The competition of the app is essentially the competition for the user's use time, so adding this function can greatly increase the frequency of the app's use."
"There is another key problem, Moments is a very good place to publish advertisements, and we have not yet obtained specific revenue data, but the vast majority of the advertising revenue of "Prestige" should come from the targeted push advertisements of Moments, there is no doubt about this."
There are those who are in favor, and there must be those who are against, "I think the function of the circle of friends has no logical connection with "Prestige" itself", this person's opinion is diametrically opposed,
"Because the circle of friends is more similar to the function of the scarf",
"Figuratively speaking, the relationship between the users of "Prestige" should be a network structure, where each person, through his or her friends, builds a huge, trust-based network of relationships",
"And the circle of friends is more like a tree, the top of the loss is celebrities, Internet celebrities or other public figures, not afraid of being noticed, and even expecting to be noticed, the relationship between nodes should be the relationship between stars and fans, it is one-way, the more the merrier."
It still sounds very reasonable, the circle of friends is generally all kinds of sun, travel, food, baby, dog food, of course, I hope that the more people who pay attention, the better.
"But there is still a big difference between the circle of friends and the scarf, at least the interaction between friends, or acquaintances through the circle of friends is still very common, which is still very different from the unidirectional release of information around the scarf", Qi Feng also expressed his opinion.
Wang Yinan also fell into contemplation, I have to say, these two opinions have a certain amount of truth, Wang Yinan's own circle of friends is a place for interaction between many friends, every time he posts something, the following various joys and comments are quite interesting.
"Personally, I feel that the official account of "Prestige" is more like a scarf," Qi Feng said.
"The official account is a typical one-way information release function",
"No, the official account of "Prestige" is very powerful, parking payment, paying, ordering can be used, and even many people use it",
"I like to use the official account, and even an official account with tens of thousands of followers can now sell at a good price", and immediately, a heated discussion began in the conference room.
Wang Yinan knocked on the whiteboard, "I said everyone, you probably made a mistake."
"We're going to talk about what we should do, not what Prestige did, or even why we did it."
"Remember, what we are doing is a social tool for acquaintances, not a copy of "Prestige", you can refer to "Prestige", but you must not blindly follow it."
"As a social tool for acquaintances, it is still very valuable to add a place to show yourself and a place for friends to chat and fart, but the function of the official account, I think it's still worth it", Wang Yinan said,
"But the official account is the main source of income for "Prestige", and it is still the entrance to many extended functions", Qi Feng is still a little reluctant,
"Is parking payment a social function of acquaintances", Wang Yinan turned around and asked Qi Feng a question,
"Of course not, but this is a basic platform function", Qi Feng hesitated,
"What are these basic platform functions related to", Wang Yinan then asked,
"Map, a certain place that you frequent, if you look at mature people in the parking lot or shopping mall that you often go to, it seems to make sense", Qi Feng still didn't give up.
However, this statement of bone Qingqi seems to make quite sense...