Chapter 114 is to make users happy
"Isn't this a bit like an LBS app, which is a location-based service?" , Wang Yinan nodded, now it is true that the application of LBS is very popular, and if you look at mature people in the places you often go, it seems to make sense.
Wait,LBS apps don't seem to have anything to do with acquaintance socializing.,Even if you want to find a platform for this kind of application.,How to say a location-based platform.,For example, a thousand-degree map or a highland map.,Or a platform based on stranger ratings.,Review network and the like,It should be more appropriate。
Wang Yinan found that he seemed to be taken into the ditch by Qi Feng, "Qi Feng", he shouted,
"Boss, what do you command", Qi Feng ran over very obediently, completely unaware of the East Window incident, "I know you have a soft spot for the application of the Circle of Friends, but with your level, you won't fail to see the essential difference between the Circle of Friends and the official account, you deliberately took us into the ditch", Wang Yinan glared at him, it seems that I am usually too good to the employees, and they all kick their noses in the face.
"Not really", Qi Feng cheekily explained, "I really want to develop Laihi into a platform, because only a platform can carry enough content."
"You can make enough money, right", Wang Yinan patted him on the shoulder, "I can understand your feelings of making money for the company",
"However, earning money should be the result, not the goal",
"You should all take a good look at the Internet situation in China in the past few decades, and those who really make a lot of money are those who don't want to make money so much at the beginning."
"Really?" Qi Feng couldn't believe it, "Boss, you can do anything, let's analyze it well."
"Okay, anyway, I've been idle lately, so there's no harm in analyzing and analyzing it for you, what's more, all the clues about the future have been hidden in the past", Wang Yinan nodded and walked to the whiteboard.
"Everyone knows BAT", Wang Yinan asked first, asking this kind of mentally retarded question, he was immediately booed from the audience, if it weren't for his boss's sake, it is estimated that rotten eggs should have been thrown up.
"Well, you're thinking wrong, I'm talking about BAT batch files, which is the abbreviation of batch", Wang Yinan joked,
"Since everyone knows,I won't explain,Of course, with the development of the Internet industry in full swing,Countless people want to squeeze into the industry of the three giants,In the PC era,361 almost succeeded,Unfortunately, it fell short,With the advent of the mobile Internet era,I estimate that the cardinal master has lost this opportunity forever,"
After all, the red-clothed sect leader is still a shareholder of the company, Wang Yinan is still embarrassed when he talks about it, thinking of heaven and hell, and the Internet has really led the way for several years.
"At present, there are two candidates who have a better chance of joining the ranks of BAT," Wang Yinan continued.
"One is tomorrow's headlines, toutiao, so it's batt",
"Another candidate is rice, so it's BATM, but there are signs of falling behind in recent years, so everyone often talks about ATM, from batch processing to ATMs, it seems that the times are still improving."
"But when we start to carefully analyze these real bigwigs, the most profitable companies, you will find that the reason that drives the founders of these companies to create companies is not to make money, but to create a vague dream",
"For example, Qiandu, when Li Shuai returned to China, he didn't think of making money at all, he just wanted to get his super search technology back to China, customize the portal at the earliest, and even do internal search services in the enterprise.
"Another example is the forty thieves, when Lao Ma founded the "Huaguo Yellow Pages", he just had a simple dream, called "There is no difficult business in the world", by the way, you can still often see this sentence on my treasure",
"There is also my big goose factory, although it has received hundreds of millions of dollars every day, but when Xiao Ma founded the goose factory, he just made a copy of ICQ, called open ICQ, and the purpose is very simple, to provide the best instant messaging software for Chinese users."
Don't say it, Wang Yinan analyzes it like this, everyone really thinks it's like this, "Then there are two candidates, Tomorrow's Headlines and Rice", a product manager couldn't help but shout out from the audience, "Give us an analysis too."
Wang Yinan nodded, "I'm not familiar with Tomorrow's Headlines, but from the perspective of the app's functions, I think the founder should be a news controller, watching countless news every day, and the same news event needs to see multiple comments from different angles, so he created this self-media news platform, which is the first attribute of Tomorrow's Headlines",
"As for rice, it's even simpler, I remember seven or eight years ago, when smartphones first began to appear, everyone was saying, mobile Internet is coming, mobile Internet is coming, but no one really realizes what the arrival of mobile Internet means for us, for entrepreneurs, and for the industry", Wang Yinan said with admiration,
"Only Rebus, he keenly realized that the core of competition in the mobile Internet will become the competition of user time, and then go back up, it will become the competition of user entrance, when 361 chose the security guard and mobile phone assistant, and the limelight was unparalleled for a while".
"But Rebus said, nono, the mobile assistant is a pseudo entrance, the real entrance is the mobile phone operating system, when the fruit is closed and Android is open source, customized Android will become the core of the competition, so who will customize Android?" ,
"There is only one answer, and that is the mobile phone manufacturer, so in the era of mobile Internet, the core of competition will become the mobile phone itself, so Rebus made Xiaomi",
"You can't do it if you don't admire it", Wang Yinan let out a long breath.
"Boss, you just went to college seven or eight years ago, you can think of this, boss, you are also very good", an eyeless employee patted Wang Yinan's ass.
"Brother Wuen", Wang Yinan scolded him, "I am hindsight, I only thought of it when I was studying "Come Hi" recently, or I would have asked Rebus to buy some rice shares a long time ago."
"Well, don't go too far, it can be seen from these companies that the companies that really make a lot of money are the ones that were founded because of a dream, not the companies that were created to make money, so I said that making money is not the goal, but the result."
"Why is that, it stands to reason that companies with a clear commercial purpose are not more likely to make money", an employee asked, puzzled.
"This is a very good question", Wang Yinan said, "After discovering this fact, I was also very surprised, so I carefully analyzed these companies and found that they have some common characteristics".
"First of all, they are the first in their respective industries, so their number of users is at least an order of magnitude more than that of the second place, which is the so-called Matthew effect", the Matthew effect refers to the fact that in an industry, the leading party will gain additional competitive advantages because of the lead, prompting users to choose it, resulting in stronger results.
"Secondly, their money-making models are very unique, with a lot of innovation, which is also difficult for others to imitate",
"In the end, I found out that there is only one reason why these companies make money and nothing else, and that is that they have too many users."
"Boss, you mean, users are the basis for making money, right, and that's why you repeatedly emphasize the importance of users?" , Qi Feng finally understood a little.
"It's not nice to say, pigs are going to be fattened and then slaughtered," Wang Yinan said.
"As long as users are addicted to "Come Hi" and can't do without our app, it's not like we can slaughter it as much as we want?" ,
"Anyway, Ronghe and the company are not short of money for the time being, so at least in the foreseeable future, you don't have to think about making money."
"As long as one mind is good for users, as long as it is good enough for users, I believe that everyone still has questions about how to choose? As long as our users reach tens of millions or even hundreds of millions, it is not a matter of minutes to make money? Wang Yinan ended his speech with a string of affirmative questions.
This time, his colleagues gave him heartfelt applause, and Qi Feng muttered two sentences in his heart, "Be good to users with one mind", and he said to himself, "If you really do this, I feel that my prestige is in trouble."
Having established the highest principle of serving users wholeheartedly (users here do not include readers, don't think too much), Wang Yinan immediately felt that his image was much taller.
As for the question of whether "Come Hi" needs a circle of friends, Wang Yinan himself is quite hesitant, "Let's try it first", he finally made up his mind, "First add the circle of friends function, and the spit and comment tools between acquaintances can put pictures, text, sound and video", Wang Yinan said, "Under normal circumstances, only your own friends can see it, but for the kind of person who loves stinky beauty and shows off, we also give him a choice, you can make these contents public and show them for everyone to see",
"Isn't that what a scarf or a headline feels," says one product manager.
"It's a bit like, so I haven't thought about what the end user's form looks like, now let's open a small opening, let the user play happily by themselves, maybe they can play something out", Wang Yinan finally made a decision.
Got the problem of the product, Wang Yinan came to the marketing department non-stop, since the last time the live broadcast action on Mount Everest was temporarily suspended, the marketing department of "Come Hi" has completely fallen into a trough, except for some conventional soft articles, marketing and cooperation in major application markets, the marketing department basically has no opportunity to perform, and when Wang Yinan walked in, Wu Chengtian and Zheng Donglai are like seeing relatives, "Boss, you are finally here", "These few months have driven us crazy",
"Rest is to take a longer road", Wang Yinan comforted them,
"Don't worry, the time for "Come Hi" to soar into the sky is coming, and next, it's time for you to show your talents."
"Show me all the live broadcast plans you did before", Wang Yinan said,
"Now that the death-free gold medal is in hand, don't blame me for snatching food from your plate",
"Well, that one doesn't seem to work now, the wall is down and everyone pushes it, see what copyrights it buys, whether there is a breach of contract or the takeover is not very thorough",
"The Black Mamba earned a lot last time, it's time to use him this time",
"In the past, Professor Tao was needed to pull the strings, but now I have to go out to find someone myself, so it shouldn't be a big problem."
"By the way, with the Apollo drone, it seems that you can skydive live",
Wang Yinan, Wu Chengtian and Zheng Donglai began to mumble,
"Recently, Wanwan has been jumping a little fiercely, it seems that Deng Lao is engaged in exercises, or do you broadcast the picture of the attack to Wanwan, such as the explosion center or something, and it can be regarded as making a contribution to the peace of Blue Star?"