Chapter 75 Pre-Sales
At the end of the summer vacation, Future Oasis officially opened the pre-sale of "Sin City", as a top-level masterpiece, "Sin City" is priced at $60 in North America this time, the price of a standard triple-A masterpiece.
Prices vary slightly from region to region, with the UK once again being the most expensive region in the world to sell games. The price of "Sin City" in China is also much lower than the standard price of $60, the price of the standard version is 198 yuan, and the price of the collector's edition that includes a lot of peripherals is 328 yuan.
Basically, the price of the collector's edition in China is lower than that of the standard edition in North America, and the price of the standard edition is almost 40% lower.
As a game released on all platforms, the price of each platform is basically the same this time, and the price of the physical version and the digital version is also the same, and players on the PC platform can only buy the digital version.
This pricing is the highest priced game in all the games of Oasis in the future,For players who often play console games or stand-alone masterpieces,This price is very acceptable,Before console games because of some "regional characteristics"Reason,Players basically buy games according to the exchange rate,A game basically needs to pay more than 300 yuan。
3A masterpieces on all platforms,Even if the PC version is released at the same time,At the time of release,A large part of the game will not be too low for the national region,Some games may have a relatively low price,Pure PC games are much lower for the national region。
Moreover, the PC version of the game, the price reduction will be greater than that of the console version, and various discounts will be more.
A big reason for this is because PC games are basically digital games now, while console games and physical versions still occupy the mainstream.
The revenue distribution of the digital version of the game is basically the game publisher, the platform divides, the platform collects the royalty, and the rest is the game publisher's except for some possible taxes and fees.
But the physical version of the game is different, selling a physical game, assuming its price is 60 dollars, then the 60 dollars need to be divided into several parts, the retailer's share, the publisher's share, the royalty to the console platform, the physical game's squeeze return costs, and the cost of transportation materials.
For the same price, the publisher can only get about 45% of the share for selling a physical game, but the share of the digital version is as high as 70%, and if it is its own platform, then it is all their own.
No way, the digital version of the game has no inventory, no material costs, no transportation, and great advantages.
The digital version of the console game, on the one hand, because the capacity of the console is limited, it is not possible to install too many digital games, on the other hand, it needs to ensure the profit of the retailer, and it cannot be discounted like the PC version, so the physical game still exists and has a mainstream status.
Console players are basically accustomed to the pricing of more than 300 games, and this time the domestic price of the console version of Future Oasis's "Sin City" is 198 yuan, which makes console players very happy.
However, the same price of 198 yuan, some new players find it difficult to accept, they always feel that they have to spend as fast as 200 yuan to play a game, how can it be a bit expensive.
Although this price is less than one-third of the price of an order in mobile games, and less than the price of a skin in some online games, they just think it's expensive.
It's a matter of perception, and it's a very obvious difference between different groups of players.
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Similarly, Sin City's pre-launch preparations are the most ample of all future Oasis games, although the release time is ahead of schedule and the development progress is accelerated, but Future Oasis does not cut corners in the production of the game.
In fact, after E3, the overall development of Sin City has basically been completed, and the last few months are more about localization, in addition to non-stop testing and minor repairs.
This time, the localization of "Sin City" in different regions is still relatively sufficient, and "Sin City" is available in ten languages in the official version this time.
However, there is no choice in terms of voice, the voice of Sin City is a mixture of multiple languages, and there are people from all over the world in the setting, so there are voices in several different languages.
In the future, Oasis's dubbing work this time is still relatively meticulous and difficult, and dubbing personnel from several countries have been invited to participate in the dubbing work, and the workload is really not small.
This also reflects the production specifications of "Sin City", which is worthy of the level of a triple-A masterpiece.
The requirements of players for a $60 game are completely different from those of cheap games, players can tolerate the shortcomings and bugs of cheap games, but for a game of $60, there are high requirements for almost every aspect of the game.
Graphics, gameplay, flow length, music, ......
Only by doing a good job in every aspect can the game be recognized and accepted by players.
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In mid-September, after the pre-sale of Sin City began, the promotion of Future Oasis in major markets was also launched on a large scale. This time, Future Oasis was ruthless and invested a lot of money in publicity, TV commercials, online advertisements, and print advertisements took turns to start a large-scale advertising bombardment.
For some reasons in China, "Sin City" can't do TV commercials, but the scale of online and various print advertisements is indeed not small.
I have to say that the advertisement for "Sin City" is still very content, or very sincere. Future Oasis made another short video for their advertisement, and a large number of hot scenes really attracted people's attention, which was a clear stream of game advertising on the Internet.
After all, compared to watching all kinds of greasy advertisements made with free resources, or simply stealing resources from different games to make a false advertisement that has nothing to do with the game content, or all kinds of "green, green", "999 level" brainwashing advertisements, the advertising made by Oasis in the future for "Sin City" has the quality of a blockbuster trailer, giving people a completely different look.
Coupled with the anticipation and support of players for Sin City, the pre-sale of the game is quite hot.
THE XBOX CONSOLE FOR THE SIN CITY LIMITED EDITION HAS BEEN FULLY BOOKED, AND PRICES HAVE BEEN RISING IN CHINA, WITH RETAILERS STARTING TO RAISE PRICES AND RELUCTANT TO SELL THEM.
The number of pre-orders for the digital version of the whole platform has risen sharply since the pre-sale opened, and just from the pre-sale situation, "Sin City" has basically locked in the first position in domestic game sales this year.
For Future Oasis, Sin City's achievements are also a milestone, and not long after the pre-sale, Sin City's global pre-sale sales exceeded one million, far exceeding the first-week sales of all previous games.
When the news came out, although the domestic game circle had long been prepared, they were still shocked and had nothing to say.
A monster that has begun to break out of its shell.